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Multimedia support network for fashion and style

Objective

MULTIFAST aims to develop a business organisation based on the provision of services, strictly related with the production of multimedia application for Fashion and Style, with particular regard to the electronic publishing and electronic commerce, personalised multimedia services, brokerage of advanced multimedia products/services. Through the provision of services, MULTIFAST intends to become a co-producer of the titles, owning rights over their economic results.

The major objectives of MULTIFAST are:
- To provide services to the multimedia industry and to the users of multimedia applications operating in the fashion sector.
- To become profitable and achieve break-even-point after two years period through the production and sale of three types of services/products.
- To start a business organisation whose final reference structure will be a European Economic Interest Group, constituted by the partners of the project that will carry out:
a brokerage service for the commercialisation of multimedia products/services
the direct production and commercialisation of original content multimedia products.
- To improve the competitiveness of European multimedia industry by monitoring Innovations in multimedia technologies, improving the quality of products, enlarging the content with European wealth in Fashion sector.
The main results of MULTIFAST will be:
- technological, management, marketing support: MULTIFAST will be devoted to supporting and fostering the multimedia European industry in organising a service environment relevant to the editorial, manufacturing and commercial needs of this industry. There exists, in fact, a strong need to improve the competitiveness of European multimedia industry, enhance the technological level of the production, improve the quality of its products, promote in and outside Europe multimedia products, attract funds for the new developments, etc.
- editorial support: there is a key role that is missed in the organisation of the multimedia industry: the editorial function. This function should link the developers (often very small companies) with the distribution (big world wide organisations) and connect all the other actors/suppliers (authors, sponsors, content owners, founders, etc.). MULTIFAST principal aim is to help the establishment of this editorial function.
- promotion of 3 major products/services: MULTIFAST will act on a brokerage basis when supplies and services exist and on a consulting basis when new or better services have to be developed: technological and manufacturing services, training, access to multimedia databases, consulting activities, information desk, etc. All these functions will sink their roots inside the rich and complementary competencies and experiences owned by the proposers. The 3 major products/services are
Internet-based information service upon subscription
CD-ROM production
Tailor-made multimedia services
The results will be disseminated through public reports to be produced in paper and electronic format, a Web site and dedicated events; they will also be discussed during the foreseen workshops by a set of potential European users and market representatives
The project will be developed in collaboration with and compliment the COMPASS project. (EP 24127).

Call for proposal

Data not available

Coordinator

Multimod@ Geie
EU contribution
No data
Address
Rue Belliard 201
1040 Bruxelles
Belgium

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Total cost
No data

Participants (6)