Objective
The strategic goal of the project "Food Stuff Information: Illusions And Reality" is to investigate channels of information about food products in the chains "producer - consumer", "producer - mediator - consumer", "producer - producer" from a linguistic point of view and to research how effectively they affect the addressee. It is of particular interest to explore these sources of information from the point of view of their trustworthiness and proximity to consumer interests. It is the language material that can give the most objective information about the degree of authenticity and effectiveness of the advertising products.
The objects of analysis are: producer information on food products packing; commercial and social advertising; mass media publications, including declarations by official authorities concerning incidents with inferior food products; PR-campaigns, stimulating food products sales; popular scientific and educational literature, dedicated to nutrition problems; everyday communication concerning the subject "Food"; contemporary communication on the Russian urban market; nominations of urban public food places.
The research activities include the following:
1. To reveal strategies of certain food products presentation in advertising, popular scientific, educational and everyday types of discourse;
2. To investigate the conceptual system which forms the basis of Russian language speakers' mental ideas about food;
3. To discover manipulation mechanisms which form and transform consumer knowledge about known and unknown food products;
4. To research mass consciousness stereotypes in the field of nutrition and factors determining their changes;
5. To reveal national, age and social specifics of stereotype ideas about food products;
6. To elaborate recommendations on effective communications for governmental and social institutions in charge of the nation's health; educational institutions propagandising health nutrition concepts; advertisers and PR-services carrying out promotion of known and unknown food products.
The perspectives of application of the project results are significant from different points of view.
For the mass consumer the value of the project results will be associated with the possibility to critically evaluate the trustworthiness of different sources of information and, consequently, to choose the most reliable source. The project topicality is also conditioned by the possibility to reveal the manipulation in the presentation of food products and to protect oneself against it.
For the public institutions this project is of interest in the sense of information about aspects of food products quality and stereotypes of messages concerning food incidents perception, both most urgent for the public.
For the social purposes the project can be used for the effective forming of a healthy nutrition conception, mostly at schools and among young people.
The greatest significance, from our point of view, this project will be for the food products producers. The project will widen our knowledge about effective influence on the consciousness of Russian food products consumers and allow to fully adapt general food products promotion strategies to the specifics of Russian regions conditions.
Fields of science (EuroSciVoc)
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Programme(s)
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Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Topic(s)
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Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
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Funding Scheme
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Coordinator
1090 Wien
Austria
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.