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E-commerce: the VIRTUAL FLORIST

Objetivo

FEUPF is a federation uniting florists in Europe: 16 national associations in the EU, EFTA and Eastern Europe. Florists are 'micro' enterprises with limited computer experience. We want to promote "e-commerce", by stimulating its use and R&D. Existing e-commerce applications are either too complicated or costly for us. Therefore it is envisaged to develop tailor-made applications within Craft. Participants are six associations, selected throughout Europe: Denmark, Germany, Hungary, Italy, the Netherlands and Switzerland.

Phases of our project are:
1. Desk research and benchmarking (USA, Europe and other sectors);
2. Describing tailor-made e-commerce modules; options and SWOT-analysis;
3. Kick-off meeting with six participating national coordinators;
4. National sessions: discussing needs, ideas and options with 120 florists;
5. Country reports: 7 reports and presentations/workshops;
6. General dissemination and preparation of one or more Craft projects.

Tema(s)

Data not available

Convocatoria de propuestas

Data not available

Coordinador

Vereniging Bloemist Winkeliers
Aportación de la UE
Sin datos
Dirección
Zandlaan 18
6717 LP Ede
Países Bajos

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Coste total
Sin datos

Participantes (5)