Wspólnotowy Serwis Informacyjny Badan i Rozwoju - CORDIS

FP6 NM2

NM2

Project ID: 004124
Źródło dofinansowania

New Media for a New Millennium

Od 2004-09-01 do 2007-08-31, projekt zakończony | NM2 Witryna

Dane projektu

Całkowity koszt:

EUR 7 406 067

Wkład UE:

EUR 4 799 939

Kraj koordynujący:

Germany

Zaproszenie do składania wniosków:

FP6-2003-IST-2See other projects for this call

System finansowania:

IP - Integrated Project

Description

New storytelling for new media

A European project has created an entirely new way of developing TV shows, movies and interactive multimedia. It could revolutionise the way stories are told and narratives developed, with the user or viewer as the controlling the action.

The NM2 project, short for New Millennium, New Media, created a suite of tools for a totally new form of media creation. And, over time, it will mean storytelling develops in new, completely unimagined ways.

Up to now, stories have been developed on simple, linear lines, where the authors relate a cause and decide its effect. But for ‘new media’ to be truly new, researchers must develop a new way of storytelling, one that can adapt to and interact with the audience.

Same old story

Media channels have become two way, where the audience can send as well as receive. Such interactivity provides a clear demonstration that we have entered into a new millennium. But despite the powerful alliance of computers and communications, storytelling remains the same.

Game and multimedia developers struggle to develop interactive stories. Their creation is difficult and, most often, experimental. The results tend to be hit and miss. And when it is time to tell a new story, developers have to start all over again, from scratch. The process is time consuming and costly and has impeded the development of truly interactive media for years.

But not, perhaps, for much longer. NM2 took as its starting point a new type of narrative development, a type the researchers named ‘ShapeShifted’ narrative, to reflect its adaptable nature.

The users decide

One demonstration of ShapeShifted narrative, a pilot programme called ‘Accidental Lovers’, told the love story of a man in his 30s and a woman in her 60s.

But the production team shot and prepared the narrative with a variety of developments. For example, did the lovers live happily ever after, or were they tragically doomed? The viewers decided.

Once they did they were served with the plot development of their choice as part of a seamless narrative. The film was a popular and critical success. It demonstrated the power of NM2’s toolset to script and produce ShapeShifted narratives.

The tools fit into a typical film-editing workflow. A script-logging tool annotates scripts and film rushes with relevant descriptions. The authoring tool describes the narrative structure, a description tool tags media objects and a preview tool shows the effects of user choices, validating the story works.

Storyboards are defined by what the researchers have called ‘Placeholder Narrative Objects’, which identify key points where the narrative could shift into a new story arc.

Paradigm shifting

In all, NM2 has produced a complete package capable of allowing developers to produce stories in a totally new, paradigm-shifting fashion. The industry has been quick to recognise the value of the researchers’ work, and responses show that media professionals believe NM2 offers an original and technically accomplished new direction for storytelling.

NM2’s researchers officially finished their work on 31 August 2007, but the project team have set up a community portal for interested users and potential customers of NM2 tools as part of their business development.

And that means that the new millennium will soon be able to enjoy new media storytelling.

Cel

In support of the objectives of the Lisbon summit and the eEurope 2005 action plan, NM2 (New Media for a New Millennium) will create prototype production tools for the media industry that will allow the easy production of non-linear media genres based on moving audio visual images suitable for transmission over broadband networks. The new media genres will be engaging and potentially profitable. They will be characterised by the fact that the narrative presentation of the moving image media is personalised to suit the preferences of the engager. NM2 will use a practice based research methodology and will deliver seven new media productions based on the same media tools exploring a range of non-linear narrative forms for different content genres as diverse as documentary, drama and news reporting. These productions, developed in film schools, media labs and innovative production companies, will all be mentored by major broadcasters who will assess the new media genres and consider whether the concepts they embody are suitable for mainstream adoption by national broadcasters and distributors. This methodology, the strong focus on narrativity and machine based understanding of content will lead to the creation of prototype systems that are easy to use, relevant to the industry and optimised to the creation of media with good narrative structure and high production values, all of which are essential in the creation of compelling media. NM2 will develop strong commercial understanding of the opportunities for production based on assessments of both user reception and of the potential market. The core media handling capability developed as part of media presentation capability is likely to have more generic uses in other media forms apart from cinematic media including games and music.

Powiązane informacje

Kontakt z koordynatorem

Peter Stollenmayer, (Project Coordinator)
Tel.: +49 6221 989 153
Faks: +49 6221 989 209
Adres e-mail

Koordynator

EURESCOM-EUROPEAN INSTITUTE FOR RESEARCH AND STRATEGIC STUDIES IN TELECOMMUNICATIONS GMBH
Germany

Wkład UE: EUR 470 211


Wieblinger Weg 19/4
69123 HEIDELBERG
Germany
Activity type: Private for-profit entities (excluding Higher or Secondary Education Establishments)
Kontakt administracyjny: David Kennedy
Tel.: +49 6221 989153
Faks: +49 6221 989209

Uczestnicy

JOANNEUM RESEARCH FORSCHUNGSGESELLSCHAFT MBH
Austria

Wkład UE: EUR 503 741


LEONHARDSTRASSE 59
8010 GRAZ
Austria
Activity type: Research Organisations
Kontakt administracyjny: Harald Mayer
Tel.: +433168761136
Faks: +433168761191
Adres e-mail
SONY NETSERVICES GMBH
Uczestnictwo zakończone
Austria

Wkład UE: EUR 175 366


Sonystrasse 20
5081 Anif
Austria
Activity type: Other
Kontakt administracyjny: Christoph de Jong
Tel.: +4362468801737
Faks: +4362468801719
Adres e-mail
TELEFONICA INVESTIGACION Y DESARROLLO SA
Spain

Wkład UE: EUR 270 925


RONDA DE LA COMUNICACION S/N DISTRITO C EDIFICIO OESTE I
28050 MADRID
Spain
Activity type: Private for-profit entities (excluding Higher or Secondary Education Establishments)
Kontakt administracyjny: Sara Carro Mart�z
Tel.: +34 983 367595
Faks: +34 983 367564
Adres e-mail
TAIDETEOLLINEN KORKEAKOULU
Finland

Wkład UE: EUR 249 995


HAMEENTIE 135C
00560 HELSINKI
Finland
Activity type: Higher or Secondary Education Establishments
Kontakt administracyjny: Juhani Tenhunen
Tel.: +358 9 75630614
Faks: +358 9 75630455
Adres e-mail
ARISTOTELIO PANEPISTIMIO THESSALONIKIS
Greece

Wkład UE: EUR 295 500


Administration Building, University Campus
54124 THESSALONIKI
Greece
Activity type: Higher or Secondary Education Establishments
Kontakt administracyjny: Ioannis Pitas
Tel.: +302310996304
Faks: +302310996304
Adres e-mail
NEDERLANDSE ORGANISATIE VOOR TOEGEPAST NATUURWETENSCHAPPELIJK ONDERZOEK TNO
Netherlands

Wkład UE: EUR 507 880


ANNA VAN BUERENPLEIN 1
2595 DA DEN HAAG
Netherlands
Activity type: Other
Kontakt administracyjny: Nico Pals
Tel.: +31 50 58 57764
Adres e-mail
MALMOE HOEGSKOLA (MALMOE UNIVERSITY)
Sweden

Wkład UE: EUR 298 164


HJALMAREGATAN
20506 MALMOE
Sweden
Activity type: Higher or Secondary Education Establishments
Kontakt administracyjny: Inger Lindstedt
Tel.: +46 40 665 7240
Faks: + 46 40 6657360
Adres e-mail
BRITISH TELECOMMUNICATIONS PUBLIC LIMITED COMPANY
United Kingdom

Wkład UE: EUR 775 829


Newgate street 81
EC1A 7AJ LONDON
United Kingdom
Activity type: Private for-profit entities (excluding Higher or Secondary Education Establishments)
Kontakt administracyjny: Doug Williams
Tel.: +44 1473 632212
Faks: +44 1473 646492
Adres e-mail
The Chancellor, Masters and Scholars of the University of Cambridge
United Kingdom

Wkład UE: EUR 387 274


Madingley Road
CB3 0TX Cambridge
United Kingdom
Activity type: Higher or Secondary Education Establishments
Kontakt administracyjny: Maureen Thomas
Tel.: +4401223 330573
Faks: +4401223 330571
Adres e-mail
GOLDSMITHS' COLLEGE
United Kingdom

Wkład UE: EUR 556 780


NEW CROSS
SE14 6NW LONDON
United Kingdom
Activity type: Higher or Secondary Education Establishments
Kontakt administracyjny: Marian Ursu
Tel.: +44 20 79197073
Faks: +44 20 79197853
Adres e-mail
UNIVERSITY OF ULSTER
United Kingdom

Wkład UE: EUR 81 008


CROMORE ROAD
BT521SA COLERAINE
United Kingdom
Activity type: Higher or Secondary Education Establishments
Kontakt administracyjny: Terrence Wright
Tel.: +442890267320
Faks: +442890267310
Adres e-mail
ILLUMINATIONS (TELEVISION) LIMITED
United Kingdom

Wkład UE: EUR 227 266


19-20 RHEIDOL MEWS RHEIDOL TERRACE
N1 8NU LONDON
United Kingdom
Activity type: Other
Kontakt administracyjny: John Frederick Wyver
Tel.: +442072888400
Faks: +442073591151
Adres e-mail
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