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Remind event for tourists in Europe

Ziel

The @RETE Demonstration Project aimed at providing personalised tourist services for European citizens and businesses, leveraging on one side on unexploited high-quality public sector information (PSI) and on the other hand the needs of European enterprises and private citizens. The business model consisted in aggregating the rich legacy of tourist contents provided by the public partner and delivering this content as packaged services to satisfy both the information needs of the European citizen and the marketing needs of business enterprises to acquire or maintain the loyalty of their customer base.

Amongst other things, the innovative product was represented by a Personalised Travel Package (PTP) that involved giving to Tour Operator customised touristic content kits to sell to their clients, containing selected tourist information (museum, art, exhibitions, etc.) about chosen locations and delivered as specifically requested. The possibility to exploit a multi-channel platform (email, sms, voice portal) was another strong innovation of the project that aimed to simplify and provide broader information in an easy and very accessible way to citizens and enterprises.

Programm/Programme

Thema/Themen

Aufforderung zur Vorschlagseinreichung

Data not available

Finanzierungsplan

DEM - Demonstration contracts

Koordinator

Buongiorno SpA
EU-Beitrag
Keine Daten
Adresse
Borgo Masnovo, 2
43100 Parma
Italien

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Gesamtkosten
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Beteiligte (6)

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Letzte Aktualisierung: 10 Mai 2006

Mein Booklet

Permalink: https://cordis.europa.eu/project/id/11057/de

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