Objetivo Knowledge about which Competitor Company has invested how much money in a specific media campaign is very important for the highest management level of companies. Such information is gathered through global advertisement expenditure measurement, which is performed by media monitoring companies. This type of business intelligence is a very complex task, which is currently performed manually and therefore is very expensive.A media campaign is defined as the universe of measures in order to fulfil a specific objective. MediaCampaign's scope is on discovering, inter-relating and navigating cross-media campaign knowledge and to automate a large degree of the detection and tracking of media campaigns on television, Internet and in the press. For the pilot system developed within the project the project focus is on a concrete example for a media campaign: advertisement campaigns. However, the approach taken and the component implementations will allow easy setup of a system for monitoring and analysis of other campaigns (e.g. political and social ones).The main user group of MediaCampaign are executives and analysts who need up-to-date information on how much money their competitors invest in different media and countries. Having this information fast at hands enables decision makers to measure the competitor's activity, their market performance and last but not least to budget and forecast more accurately own advertisement campaigns. In order to get this information as fast as possible the currently manual process to acquire the necessary data will be significantly accelerated by the MediaCampaign framework.Scientifically there are a number of high-risk research objectives to meet:(1) creation of a knowledge model for semantic description of media campaigns in general,(2) identification and tracking of new media campaigns in different media and(3) modelling of domain specific ontologies which relate media campaigns over different media and countries. Ámbito científico natural sciencescomputer and information sciencesknowledge engineeringontologynatural sciencescomputer and information sciencesinternetnatural sciencescomputer and information sciencesdata sciencebusiness intelligence Programa(s) FP6-IST - Information Society Technologies: thematic priority under the specific programme "Integrating and strengthening the European research area" (2002-2006). Tema(s) IST-2004-2.4.7 - Semantic-based Knowledge and Content Systems Convocatoria de propuestas Data not available Régimen de financiación STREP - Specific Targeted Research Project Coordinador JOANNEUM RESEARCH FORSCHUNGSGESELLSCHAFT MBH Aportación de la UE Sin datos Dirección STEYRERGASSE 17 8010 GRAZ Austria Ver en el mapa Coste total Sin datos Participantes (7) Ordenar alfabéticamente Ordenar por aportación de la UE Ampliar todo Contraer todo Business Unit of TNO Built Environment and Geosciences Países Bajos Aportación de la UE Sin datos Dirección Van Mourik Broekmanweg 6 2628 XE DELFT Ver en el mapa Enlaces Sitio web Opens in new window Coste total Sin datos HS-ART DIGITAL SERVICE GMBH Austria Aportación de la UE Sin datos Dirección DIETRICHSTEINPLATZ 3 8010 GRAZ Ver en el mapa Coste total Sin datos NIELSEN MEDIA RESEARCH LIMITED Reino Unido Aportación de la UE Sin datos Dirección ATRIUM COURT THE RING RG12 1BZ BRACKNELL-BERKSHIRE Ver en el mapa Coste total Sin datos SIRMA GROUP CORP. Bulgaria Aportación de la UE Sin datos Dirección TSARIGRADSKO SHOSSE BLVD 135, MLADOST REGION 1784 SOFIA Ver en el mapa Coste total Sin datos SOFTECO SISMAT S.P.A. Italia Aportación de la UE Sin datos Dirección VIA DE MARINI 1 GENOVA Ver en el mapa Coste total Sin datos THE UNIVERSITY OF SHEFFIELD Aportación de la UE Sin datos Dirección Ver en el mapa Enlaces Sitio web Opens in new window Coste total Sin datos UNIVERSITEIT TWENTE Países Bajos Aportación de la UE Sin datos Dirección DRIENERLOLAAN 5 7522 NB ENSCHEDE Ver en el mapa Coste total Sin datos
