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Setting Up a Euro China co-operation for the delivery of innovative Multimedia, audiovisual interactive services towards mobile devices based on DVB and MPEG International Standards

Ziel

Chinese and European partners propose to study the potential of a cooperation for a standard-based solution for the broadcasting and streaming of advanced interactive multimedia and audiovisual services for mobile devices. These services are to be launched for the 2008 Beijing Olympics Games.

The aims of the project are:
- to survey and assess present market situations and future prospects for the targeted services,
- to reinforce the cooperation between Euro-China partners,
- to promote the use of the relevant international standards (DVB-H, MPEG-4/7, etc.),
- to prepare for future cooperative RandD projects and business ventures.

The following work is proposed:
- A survey of the commercial potential of innovative multimedia, audio-visual interactive services towards mobile devices in China,
- A DVB-H opportunity study in the context of multimedia mobile services in China and an assessment versus alternative solutions;
- The set-up of mock-ups that will allow demonstrating the spirit of the targeted services,
- The organization of Seminars to be held in Paris and Beijing on -Delivering innovative multimedia, audio-visual services towards mobile devices in China- to raise awareness among a wide audience of specialists and non specialists on the great potential of a Euro China co-operation for the launch of innovative multimedia, audio-visual interactive services towards mobile devices (based on DVB and MPEG international standards) on the occasion of the future Olympic games in 2008.

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