Objective Chinese and European partners propose to study the potential of a cooperation for a standard-based solution for the broadcasting and streaming of advanced interactive multimedia and audiovisual services for mobile devices. These services are to be launched for the 2008 Beijing Olympics Games.The aims of the project are:- to survey and assess present market situations and future prospects for the targeted services,- to reinforce the cooperation between Euro-China partners,- to promote the use of the relevant international standards (DVB-H, MPEG-4/7, etc.),- to prepare for future cooperative RandD projects and business ventures.The following work is proposed:- A survey of the commercial potential of innovative multimedia, audio-visual interactive services towards mobile devices in China,- A DVB-H opportunity study in the context of multimedia mobile services in China and an assessment versus alternative solutions;- The set-up of mock-ups that will allow demonstrating the spirit of the targeted services,- The organization of Seminars to be held in Paris and Beijing on -Delivering innovative multimedia, audio-visual services towards mobile devices in China- to raise awareness among a wide audience of specialists and non specialists on the great potential of a Euro China co-operation for the launch of innovative multimedia, audio-visual interactive services towards mobile devices (based on DVB and MPEG international standards) on the occasion of the future Olympic games in 2008. Programme(s) FP6-IST - Information Society Technologies: thematic priority under the specific programme "Integrating and strengthening the European research area" (2002-2006). Topic(s) IST-2004-2.3.6.2 - To prepare for future international co-operation in IST Call for proposal Data not available Funding Scheme SSA - Specific Support Action Coordinator FRANCE TELECOM EU contribution No data Address 6 PLACE D'ALLERAY 75015 PARIS France See on map Total cost No data Participants (9) Sort alphabetically Sort by EU Contribution Expand all Collapse all BEIJING TRANSVIDEO DIGITAL TECHNOLOGY CO., LTD. China EU contribution No data Address 1-1309, SHUIQINGMUHUA YUAN, SAN CAI TANG, HAIDIAN DISTRICT 100080 BEIJING See on map Total cost No data CHINA BROADCAST NETWORK CO., LTD China EU contribution No data Address 80, SOUTH ROAD OF THE 4TH WEST CYCLE, FENGTAI 100866 BEIJING See on map Total cost No data CHINA DTV MEDIA INC., LTD. China EU contribution No data Address JINGMEN DASHA, NO.9, YANGFANGDIAN ROAD 100038 BEIJING See on map Total cost No data CHINA RADIO INTERNATIONAL China EU contribution No data Address 16, RD SHIJINGSHAN , DISTRICT SHIJINGSHAN 100040 BEIJING See on map Total cost No data ECOLE CENTRALE DE LYON France EU contribution No data Address 36, AVENUE GUY DE COLLONGUE 69134 ECULLY See on map Total cost No data FRANCE TELECOM R&D BEIJING COMPANY LIMITED China EU contribution No data Address 10F SOUTH TWR, RAYCOM INFOTECH PARK TWR C, 2 KEXUEYUAN NANLU, HAIDIAN 100080 BEIJING See on map Total cost No data PHILIPS (CHINA) INVESTMENT CORPORATION LTD China EU contribution No data Address 20-22F, 218 TIAN MU XI ROAD 200070 SHANGHAI See on map Total cost No data PHILIPS ELECTRONICS NEDERLAND B.V. Netherlands EU contribution No data Address BOSCHDIJK 525 5621 JG EINDHOVEN See on map Total cost No data SHENZHEN FAHUA MULTIMEDIA COMMUNICATION CO., LTD China EU contribution No data Address FLOOR 5, BUILDING 407, RD ZHENGHUA, SANGDA INDUSTRIAL PARK, FUTIAN DIS 518031 SHENZHEN See on map Total cost No data