Objective
Global brands are among the most important intangible assets a company can have. According to the Interbrand/BusinessWeek Study (2004), the financial value of the top 100 global brands exceeds 1 trillion USD. Accordingly, many researchers have investigated different aspects of branding and global branding. Dr. Tasoluk would like to investigate how a “systems model of brand antecedents and consequences,” proposed by Keller and Lehmann (2006) works in the context of global corporate brands. In theory, brand building starts with company actions, which cause consumers to hold perceptions about the brand. Consumer perceptions lead consumer actions and financial market impact. This research will investigate how company actions are related to consumer perceptions. The focal concept is corporate brand image. Investigating the relationships between the company efforts of setting a corporate image and consumer perceptions will provide information on the marginal impact of corporate communications actions on consumer perceptions of corporate image. Identifying what companies do at present will help to analyze the current situation and come up with suggestions for future. The international nature of the study will also be of great importance to the scholars and managers in identifying the differences across countries. Specifically, Dr. Tasoluk will investigate four related research questions: 1) Is there a consistent “communications channels-image type” match used by companies? Which channels (e.g. advertising, PR, endorsements, etc.) do corporations use in order to build which type of a corporate brand image (e.g. functional, emotional)? 2) Which channels are more effective and efficient to build which types of images in the minds of consumers? 3) Are there certain corporate associations that are perceived as being more favorable and that have a greater positive impact on consumer attitude towards the company? 4) How do these relationships vary across different countries?
Fields of science (EuroSciVoc)
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: https://op.europa.eu/en/web/eu-vocabularies/euroscivoc.
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: https://op.europa.eu/en/web/eu-vocabularies/euroscivoc.
- natural sciences computer and information sciences software software applications simulation software
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Keywords
Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Topic(s)
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Call for proposal
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
FP7-PEOPLE-2007-4-3-IRG
See other projects for this call
Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Coordinator
34956 Istanbul
Türkiye
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.