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Content archived on 2024-06-18

Designing Inclusive Products with Image Schemas

Objective

By 2020, one in every two European adults will be over 50 years in age. As old age brings along reductions in sensory, cognitive, and motor abilities, product development methodologies have to adjust. While sensory and motor abilities are relatively straightforward to measure, cognitive abilities are more elusive. The proposed project is concerned with developing and testing a framework model of cognitive abilities that helps practitioners in designing more inclusive products. The goal is to minimise the number of people excluded from or who experience difficulty with using mainstream products. More specifically, the objectives are (1) to develop an integrated framework of cognitive functioning for inclusive design, (2) to test the predictions of this framework for different products and verify their fitness for practical purpose, and (3) to derive and evaluate practical guidance that results from this framework and from the empirical findings. The integrated framework combines a traditional model of human cognition with image schema theory – an account of subconscious knowledge representation that predicts to be useful for inclusive design. The project allows extending the fellow’s previous research on image schemas in the domain of inclusive design for which the host institution has a renowned expertise. The new competencies acquired by the fellow during his stay in the host institution will contribute to the development of his scientific career and future research.

Fields of science (EuroSciVoc)

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Keywords

Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)

Topic(s)

Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.

Call for proposal

Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.

FP7-PEOPLE-IEF-2008
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Funding Scheme

Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.

MC-IEF - Intra-European Fellowships (IEF)

Coordinator

THE CHANCELLOR MASTERS AND SCHOLARS OF THE UNIVERSITY OF CAMBRIDGE
EU contribution
€ 86 784,33
Address
TRINITY LANE THE OLD SCHOOLS
CB2 1TN CAMBRIDGE
United Kingdom

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Region
East of England East Anglia Cambridgeshire CC
Activity type
Higher or Secondary Education Establishments
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Total cost

The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.

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