Objective
The digital and multiplatform scenario implies important changes in the structure, the business models and the reception patterns of the media. It sets a clear inflection point concerning the position and the role of Public Service Broadcasting. Divergent opinions coexist: On the one hand, free market and competition are considered sufficient to guarantee those values and functions that once legitimized PSB. On the other hand, the new possibilities resulting from digitalisation and the convergence of distribution platforms are seen as ways to improve the performance of public operators. This research aims to investigate the impact of those facts on PSB and what strategies are implemented in order to redefine its remit and to reposition its operators in the new media context. First, the current transformations affecting the media are analysed. New tendencies and operational logics will be identified. As a result, a theoretical model concerning the opportunities and challenges for PSB in the digital scenario will be designed and contrasted with the selected national cases. Next, the research is focused on the PSB adaptation strategies. The articulation of their elements –network of agents, procedures and goals– varies depending on the particularities of each national media market, on the political tradition and on the perception of the new communication context. Considering this diversity within the EU, an international comparison of these strategies will be carried out. The analysed countries are Germany, Spain and Poland. The final objective of this project is double. First, it has a strong theoretical ambition, wanting to contribute to the development of the PSB studies. Secondly, it aims to produce valuable pragmatic knowledge by means of detecting best practices among the adaptation strategies implemented in Europe and drawing a list of recommendations for the different players involved in the redefinition and repositioning of PSB.
Fields of science (EuroSciVoc)
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: https://op.europa.eu/en/web/eu-vocabularies/euroscivoc.
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: https://op.europa.eu/en/web/eu-vocabularies/euroscivoc.
- social sciences sociology governance public services
- social sciences economics and business business and management business models
You need to log in or register to use this function
We are sorry... an unexpected error occurred during execution.
You need to be authenticated. Your session might have expired.
Thank you for your feedback. You will soon receive an email to confirm the submission. If you have selected to be notified about the reporting status, you will also be contacted when the reporting status will change.
Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Topic(s)
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Call for proposal
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
FP7-PEOPLE-IEF-2008
See other projects for this call
Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Coordinator
20148 Hamburg
Germany
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.