Objective
In spite of the supragenerational importance of the conservation services aiming to preserve the cultural heritage in the best possible way, one can observe that the communication between the providers and prospective beneficiaries of these services is rather imperfect. It is also observed that few actions aiming to raise the social awareness of the need for appropriate preservation of cultural heritage and - consequently - the public interest in and demand for conservation services. The negative results of these communication failures can be compensated if appropriate marketing tools be introduced that aim to eventually enhance the commercial accomplishments of a conservation service provider and – primarily – to raise the social awareness of how the cultural heritage should be appropriately taken care of. In her initial Marie Curie research, the Researcher carried out an empirical analysis of the Maltese conservation market, including an extensive analysis of the demand and the supply side, in order to provide basis for constructing theory in the novel field of marketing conservation services that would help to identify set of principles applicable by conservators in their professional practice, in particular in their communication with both, prospective and existing customers and with the general public. In view of the above and following the objectives set in her initial Marie Curie Fellowship, the Researcher aims to verify in this reintegration project the applicability of the previous findings in the wide European context. Having done that, she aims to draw up a handbook in marketing that would contain knowledge about the marketing mechanisms pertaining specifically to the conservation services. Such handbook would become a practical tool to be used by European conservators in their private practice and would help disseminating this novel knowledge among those whom it may concern.
Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Topic(s)
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Call for proposal
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
FP7-PEOPLE-2009-RG
See other projects for this call
Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Coordinator
15230 FRANKFURT
Germany
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.