Objective
In recent years, changes in economic, social, cultural factors, as well as in tastes and consumers preferences and the increasing availability of products are driving consumers to change their eating habits. Consumers are gradually assigning more importance to the diet-health relationship when making their food choices. They have also become more concerned with environmental issues. Health considerations and food safety rank first among the buying motives of food products. In addition, environmental protection, a controlled quality and the products` natural state are central reasons for purchasing organic food. Consequently, consumers face increasing information on health and nutritional food characteristics, an important amount of which is presented on food packages labels. Hence, the objective of the proposed research is to assess to what extent consumers would value the provision of multiple food labels, when making food choices. The specific objectives of the project proposed are: 1) to segment consumers into groups depending on psychological/personal factors (attitudes, lifestyle, environmental and ethic values, eating habits, lifestyles etc), 2) to identify food labels that Spanish consumer would value more than others, 3) to find the maximum willingness to pay (WTP) for food labels, and 4) to analyze how information and personality traits affect the consumer Willingness to pay. The experimental auctions methodology and surveys are proposed to undertake the overall objective of the project. Understanding how consumers value healthier food products is relevant in devising optimal strategies to improve consumer eating habits and to positively affect on health system’s expenditures. The further reason to carry on this proposed project is the dissemination of information of the climate and environment impacts of the foods consumers eat.
Fields of science (EuroSciVoc)
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: https://op.europa.eu/en/web/eu-vocabularies/euroscivoc.
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: https://op.europa.eu/en/web/eu-vocabularies/euroscivoc.
You need to log in or register to use this function
We are sorry... an unexpected error occurred during execution.
You need to be authenticated. Your session might have expired.
Thank you for your feedback. You will soon receive an email to confirm the submission. If you have selected to be notified about the reporting status, you will also be contacted when the reporting status will change.
Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Topic(s)
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Call for proposal
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
FP7-PEOPLE-2009-IOF
See other projects for this call
Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Coordinator
50059 Zaragoza
Spain
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.