Objectif The interaction between science and the media is a key element in the public opinion’s understanding of research issues and of citizens’ consensus on public spending for research. Food research issues have been recently at the heart of heated debates and often subject to misrepresentations partially due to over-simplification by the media or to insufficient involvement of scientists in communication to the large public. This is a bottleneck that still hinders citizens’ comprehension of major scientific themes currently discussed at European or national level. The MAITRE project intends to act on researchers’ readiness to manage communication processes oriented to the large public. The rationale is to transfer from the journalists to the researchers parts of the translation process that is needed to bring scientific information from the laboratories to the common people. If scientists gain a full understanding of the information production processes in today’s media (newspapers, tv, web, etc.), they will be able to handle their input in communication in a more effective way, combining soundness of scientific information with the necessary level of clarity adapted to the needs of the general public. The project will revolve around a cycle of training sessions to be delivered by journalists and media experts to a target group of roughly 600 researchers from organisations involved in KBBE funded projects. Trainings will be organised in several countries and in different languages, paying attention to ensure a wide coverage of the EU, including countries of the enlarged Europe and of different sub-themes addressed by the KBBE programme. The project has potential to considerably step up researchers’ capacity to explain the scope and results of their activities, thus contributing to bring science closer to the citizens and these to a better understanding of why the integration of European research resources is beneficial to the whole European society. Programme(s) FP7-KBBE - Specific Programme "Cooperation": Food, Agriculture and Biotechnology Thème(s) KBBE.2010.2.1-02 - Media training for food and nutrition scientists - Call: FP7-KBBE-2010-4 Appel à propositions FP7-KBBE-2010-4 Voir d’autres projets de cet appel Régime de financement CSA-SA - Support actions Coordinateur MINERVA CONSULTING & COMMUNICATION Contribution de l’UE € 197 843,00 Adresse Av. de Tervuren 32-34 1040 BRUSSELS Belgique Voir sur la carte Région Région de Bruxelles-Capitale/Brussels Hoofdstedelijk Gewest Région de Bruxelles-Capitale/ Brussels Hoofdstedelijk Gewest Arr. de Bruxelles-Capitale/Arr. Brussel-Hoofdstad Type d’activité Private for-profit entities (excluding Higher or Secondary Education Establishments) Contact administratif Hinano Spreafico (Ms.) Liens Contacter l’organisation Opens in new window Site web Opens in new window Coût total Aucune donnée Participants (3) Trier par ordre alphabétique Trier par contribution de l’UE Tout développer Tout réduire STICHTING EUROPEAN JOURNALISM CENTRE Pays-Bas Contribution de l’UE € 563 841,85 Adresse PETRUS REGOUTPLEIN 1 F 02 6211 XX Maastricht Voir sur la carte Région Zuid-Nederland Limburg (NL) Zuid-Limburg Type d’activité Other Contact administratif Eric Karstens (Mr.) Liens Contacter l’organisation Opens in new window Coût total Aucune donnée FUNDACION AZTI - AZTI FUNDAZIOA Espagne Contribution de l’UE € 93 226,65 Adresse TXATXARRAMENDI UGARTEA Z/G 48395 Sukarrieta Voir sur la carte Région Noreste País Vasco Bizkaia Type d’activité Research Organisations Contact administratif Begoña Pérez Villarreal (Mrs.) Liens Contacter l’organisation Opens in new window Site web Opens in new window Coût total Aucune donnée EUROPEAN ASSOCIATION FOR FOOD SAFETY AISBL Belgique Contribution de l’UE € 53 339,50 Adresse AVENUE LOUISE 475 1050 BRUXELLES Voir sur la carte Type d’activité Other Contact administratif Harmen Hofstra (Dr.) Liens Contacter l’organisation Opens in new window Site web Opens in new window Coût total Aucune donnée