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Thinking pandemic societies through metaphor: Language, crisis and coronationalism in the post-Yugoslav area

Project description

Rethinking crisis communication through metaphors

Months into the COVID-19 pandemic, it became clear that global society is faced with not only a health crisis, but also a crisis in social mobilisation and communication. Emerging research suggests that the pandemic is bringing a major reframing of the notions of collectivity and national belonging, where metaphorical political rhetoric is paving the way to sweeping 'coronationalisms' across Europe. By locating the analysis in the post-Yugoslav, post-socialist area, where persisting nationalist tensions mix with pandemic discourses in complex ways, the EU-funded CRISMET project is laying the foundations for an interdisciplinary, language-driven study of crisis discourse grounded in the role of metaphor for rooting perceptions of the past, present and future.

Objective

Months into the Covid-19 pandemic, it is clear that global society is faced with an emergency of not only health, but of social mobilisation
and communication, unfolding in paths we are only beginning to discern. Emerging research suggests that the pandemic is bringing a major reframing of notions of collectivity and national belonging, where a figurative, metaphorical political rhetoric is paving ways to sweeping ‘coronationalisms’, across Europe. Certainly timely and appropriate, the academic and citizen interest in language of the
crisis points to public discourse metaphoricity as a new challenge for crisis research globally. By locating the analysis in the post-Yugoslav, post-socialist area, where persisting nationalist tensions mix with pandemic discourses in complex ways, this project lays the foundations for interdisciplinary, language-driven study of crisis discourse grounded in the role of metaphor for rooting perceptions of the past, present and future. The project thus addresses objectives on two levels: (1) exploring the (re)framings of collectivity, national belonging and nationalism in the post-Yugoslav political, media and citizen discourses, and (2) introducing a multi-dimensional metaphorical methodological approach to public discourse analysis, bringing together cognitive-linguistic metaphor study and social science study of politics, history and cultural memory, as an adaptable interdisciplinary model suited to approaching discourses of crisis and social transformation. The analyses, methodology and dedication to public debate together are expected to pave the way to rethinking effective crisis communication in this and other looming crises, by drawing on our pioneering insights on the conceptual role of language in mapping the real and symbolic borders and connections of (post-)pandemic Europe.

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MSCA-IF - Marie Skłodowska-Curie Individual Fellowships (IF)

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Call for proposal

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(opens in new window) H2020-WF-2018-2020

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Coordinator

ZNANSTVENORAZISKOVALNI CENTER SLOVENSKE AKADEMIJE ZNANOSTI IN UMETNOSTI
Net EU contribution

Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.

€ 162 040,32
Address
NOVI TRG 2
1000 Ljubljana
Slovenia

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Region
Slovenija Zahodna Slovenija Osrednjeslovenska
Activity type
Research Organisations
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Total cost

The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.

€ 162 040,32
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