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Exploring Ephemeral Feminisms on Portuguese Instagram

Project description

A closer look at feminist content on Instagram in Portugal

What is the role of social media platforms like Instagram in shaping feminist practices and discourses? How are feminisms expressed on ephemeral social media? The EU-funded EPH-FEM-PI project will answer these questions. Specifically, it will focus on the concerns behind the creation of feminist content on Instagram. The research will be carried out in Portugal, a country that has a controversial feminist presence on social media. The project will adopt a multi-methodological approach, including digital analysis of feminist Instagram Stories, interviews with feminist-content creators, and focus groups with users who engage with feminist content on the platform. The approach will combine qualitative strategies with digital tools, including in-depth interviews with content creators.

Objective

Social media platforms, like Instagram, allow for a wide range of people including those outside traditional activist circles to create or engage with feminist content within quotidian social media practices, with political content co-existing with personal, mundane, or aesthetically-oriented content. This project will explore how online feminist practices take shape in increasingly popular yet under-researched practices of ephemeral social media by focusing on Instagram Stories, exploring the new dynamics these carry.
This project explores the under-studied local context of Portugal. Portugal is experiencing a moment of political polarisation, which is reflected in its social media landscape. Feminist and political discourses are common on Instagram yet often met with backlash from conservative or right-wing voices. This is a rich and novel site for the analysis of these dynamics, revealing local particularities that are absent from Anglo-Saxon contexts.
This project addresses three research objectives: analyse how feminisms are expressed through ephemeral social media affordances; explore what conventions and concerns underly the creation of feminist content; and examine how audiences engage with feminisms on Instagram. This project proposes an innovative ethics-driven, multi-methodological approach. It combines qualitative strategies with the use of digital tools for an exploratory analysis of feminist Instagram Stories; in-depth interviews with feminist content-creators; and focus groups with social media users who engage with feminist content on Instagram.

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Topic(s)

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Funding Scheme

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HORIZON-TMA-MSCA-PF-EF - HORIZON TMA MSCA Postdoctoral Fellowships - European Fellowships

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Call for proposal

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(opens in new window) HORIZON-MSCA-2021-PF-01

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Coordinator

COFAC COOPERATIVA DE FORMACAO E ANIMACAO CULTURAL CRL
Net EU contribution

Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.

€ 172 618,56
Address
AV DO CAMPO GRANDE 376
1749-024 LISBOA
Portugal

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Activity type
Higher or Secondary Education Establishments
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Total cost

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