Project description
Zooming in to rethink global health imagery
Global health images often contain biased stereotypes, reinforcing harmful views from colonial times. These stereotypes are learned and perpetuated by AI, worsening societal biases. Supported by the Marie Skłodowska-Curie Actions (MSCA) programme, the AIrbrush project will use advanced AI to generate and assess images to promote fair representation in global health visuals. Specifically, the project expands on purposeful generation and value-sensitive evaluation of AI-generated visuals. Its approach aims to decolonise global health and its visual culture by analysing, evaluating, and theorising the reproduction of biased depictions by AI. The project’s findings will inform academic articles, webinars, collaborations with the WHO AI and Ethics research group, and art exhibitions, catalysing change across sectors.
Objective
This project engages with the proliferation of abusive and biased stereotypes from colonial and humanitarian photography through generative AI technology, and investigates their consequences for science and society. This is a pressing issue: AI simultaneously absorbs and learns from real images, which, in the case of global health, have been marked by racism, coloniality and sexism, meaning that given images become a cluster for generative AI to learn from biased depictions and perpetuate negative stereotypes. Such cycles have to be studied and eliminated in order to move toward more equal postcolonial societies and promote a culture of value-sensitive depictions of vulnerable people. The project builds and greatly expands on the emerging methodology of purposeful generation and value-sensitive evaluation of AI-generated Global Health visuals, recently pioneered by Prof. Koen Peeters (the supervisor) and Dr. Alenichev, and encapsulated in a Lancet Global Health Article in August 2023. Offering a first-ever systematic study of AI-generated Global Heath visuals, AIrbrush sets five core objectives and asks: How should the international community account for generative AI as part of the internationally set goal of decolonizing Global Health and its visual culture, and tackle biased depictions of race, class, gender, and other socially enacted markers of similarity and difference? AIrbrush answers this question by analysing the substrate of the real global health images AI learns from, evaluates the learning progress and the reproduction and modification of such tropes by AI, theorizes this relationship and outlines societal outcomes with regard to the future of respectful depictions in the AI era. The findings from this study will be encapsulated as academic articles, a thematic webinar, a collaboration with the WHO AI and Ethics research group, and an art exhibition at ITM (the host) and in other places, among other outputs.
Fields of science (EuroSciVoc)
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: https://op.europa.eu/en/web/eu-vocabularies/euroscivoc.
CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: https://op.europa.eu/en/web/eu-vocabularies/euroscivoc.
- social sciences sociology social issues social inequalities gender inequality
- social sciences sociology social issues social inequalities racial inequality
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Keywords
Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)
Programme(s)
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
Multi-annual funding programmes that define the EU’s priorities for research and innovation.
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HORIZON.1.2 - Marie Skłodowska-Curie Actions (MSCA)
MAIN PROGRAMME
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Topic(s)
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.
Funding Scheme
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.
HORIZON-TMA-MSCA-PF-EF - HORIZON TMA MSCA Postdoctoral Fellowships - European Fellowships
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Call for proposal
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.
(opens in new window) HORIZON-MSCA-2023-PF-01
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Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.
2000 ANTWERPEN
Belgium
The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.