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Co-creating safer Living Roads for all through a holistic, multi-level, participatory approach to cultural transformation

Objective

Roads4All orchestrates a transformative shift in traffic safety culture across Europe through a holistic, multi-level approach targeting individual, organisational, and institutional levels. Conceptualising Living Roads, we co-design, implement and evaluate a comprehensive and tailored set of real-world, theory-informed, context-specific, and culture-sensitive road safety interventions in 5 diverse settings. Our approach centres on continuous engagement with all key stakeholders, ranging from school communities and road users to enterprises and authorities, establishing continuous consultation, collaboration, and feedback. Drawing on evidence-based tools we develop, such as the Roads4All model, framework and decision support toolkit, our interventions leverage both theoretical and empirical insights. We drive change to influence attitudes and promote safe behaviours by innovating with open schooling and Cultural & Creative Arts and experimenting with advanced technologies. We educate, increase awareness building readiness for change, cultivate empathy and co-existence on road, and recommend safe organisational practices. Ultimately, we create guidelines, a roadmap for change and suggest policies towards institutionalisation of traffic safety culture. By integrating strategy and practice, we seek to develop essential values and norms that support a robust traffic safety culture. With a special emphasis on youth, we aim to address high-risk groups and promote long-term behavioural change. Our diverse consortium, consisting of 14 partners from 8 countries, and our consultation structures at national, EU and international levels, bring together a wide range of expertise across EU and beyond, ensuring the replication and sustainability of Roads4All results in various cultural and contextual settings, and paving the way for a traffic cultural transformation that is aligned with targets for climate, health, and more.

Fields of science (EuroSciVoc)

CORDIS classifies projects with EuroSciVoc, a multilingual taxonomy of fields of science, through a semi-automatic process based on NLP techniques. See: The European Science Vocabulary.

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Keywords

Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)

Programme(s)

Multi-annual funding programmes that define the EU’s priorities for research and innovation.

Topic(s)

Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.

Funding Scheme

Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.

HORIZON-RIA - HORIZON Research and Innovation Actions

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Call for proposal

Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.

(opens in new window) HORIZON-CL5-2024-D6-01

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Coordinator

Q-PLAN INTERNATIONAL ADVISORS PC
Net EU contribution

Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.

€ 485 559,10
Address
11 EL VENIZELOU STR
551 33 KALAMARIA, THESSALONIKI
Greece

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SME

The organization defined itself as SME (small and medium-sized enterprise) at the time the Grant Agreement was signed.

Yes
Region
Βόρεια Ελλάδα Κεντρική Μακεδονία Θεσσαλονίκη
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
Links
Total cost

The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.

No data

Participants (11)

Partners (2)

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