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Best markets for the exploitation of innovative sustainable food packaging solutions

Project description

Paving the ground for the sustainable packaging market

Today, thanks to technological advances, there are numerous innovative solutions available for replacing plastic, reducing food waste and minimising the negative impact of food packaging on health and the environment. However, there is still a need to enhance the market and societal impact of these solutions. This is what the EU-funded MYPACK project aims to achieve by developing and promoting commercial applications of compostable/biodegradable packaging, packaging derived from renewable resources, and active and smart packaging technologies. The project will offer general guidelines for easily selecting the most suitable market for each technology and ensuring optimal commercial development. This will result in improved environmental efficiency, consumer acceptability and enhanced industrial feasibility.

Objective

Mypack general objective is to help sustainable food packaging technologies to reach or to extend their market. It will provide general guidelines to select the best market for a new technology and to ensure the best commercial development, through (i) the best environmental efficiency (direct impacts of packaging, food waste impacts, optimized recycling composting combusting end life, preserved consumer health), (ii) the best consumer acceptability, and (iii) an optimized industrial feasibility.
In order to do so, 3 ambitious SMART key objectives with associated KPIs will be considered during the Mypack project to promote the commercial development of:
- Biodegradable and compostable packaging.
- Packaging from renewable resources.
- Elaborated (high barrier and active) packaging technologies.
Barriers and challenges are clearly identified and solutions to overcome them are presented.
7 innovative sustainable food packaging solutions are considered of which 5 will be developed and exploited. The sustainable food packaging state of the art is comprehensively described and it is made clear how Mypack solutions will extend beyond it.
Appropriate measures, in line with the work program, were selected to maximize the impact of the project.
Mypack project targets the scope of the call throughout this proposal and is thus fully in line with the call objectives. A convincing exploitation plan is presented in the form of 7 work packages, 5 of which are technical in nature. Appropriate milestones and risks are considered in order to complete the project objectives in the due time.
The Mypack consortium is composed of 18 partners, covering the academic, scientific and industrial world, including SMEs. Major stakeholders have provided letters of intent, showing their interest in the Mypack approach which will have essential impact in order to define the best markets for the exploitation of innovative sustainable food packaging solutions.

Fields of science (EuroSciVoc)

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Programme(s)

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Topic(s)

Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.

Funding Scheme

Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.

IA - Innovation action

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Call for proposal

Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.

(opens in new window) H2020-SFS-2016-2017

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Coordinator

ASSOCIATION DE COORDINATION TECHNIQUE POUR L'INDUSTRIE AGROALIMENTAIRE
Net EU contribution

Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.

€ 311 830,00
Total cost

The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.

€ 1 086 050,36

Participants (20)

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