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Micro Market Experience

Project description

A big boost for the micromarket solution

The unprecedented COVID-19 pandemic has accelerated the shift towards e-commerce, particularly for the electronics and book sectors. Traditional brick-and-mortar retailers need innovations to maintain their profit margins and their clients. The EU-funded MiMEX project has developed a solution that relies on intelligent shelves and connected smart spaces. The project proposes the automation of social distancing checks according to regional safety protocols exploiting deep learning algorithms and low-cost sensors to meet product choice and availability requirements. MiMEX is a hardware and software micromarket solution that at the same time monitors shoppers’ safety, tracks products demanded by clients in real time inside a store, and facilitates smart and safe checkout with prepayment systems.

Objective

The retail world is going through a period of strong evolution, accelerated by the ongoing COVID-19 pandemic. E-commerce has been shown to be a pillar of society and through necessity it outperformed physical shop retail in many product sectors, e.g. electronics, books. To cope with new social distancing measures being enforced by nearly all countries, in the near future traditional bricks-and-mortar retailers must introduce innovations that can help them to maintain their profit margins and support customers’ choice, access and most importantly their employees’ safety. Shoppers are demanding reduced waiting times, the possibility of buying a greater variety of products when they want them, i.e. 24-hour opening hours, and to feel safe when shopping. The solution we have developed in MiMEX, using intelligent shelves, and connected smart spaces targets these problems and opportunities. We propose to automate social distancing checks and adhere to regional safety protocols (such as wearing gloves and masks). We will exploit deep-learning algorithms and low-cost sensors to answer product choice and availability needs. We will create a complete hardware & software micro-market solution that can monitor shoppers’ safety and simultaneously track products/goods collected by customers in real-time inside a store, facilitating smart and safe checkout with bespoke payment systems. A complete monitoring system will make it possible to offer high-value services such as exhausted product alarms, attempted thefts or display-shelf tidying requests to retailers.

Fields of science (EuroSciVoc)

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Keywords

Project’s keywords as indicated by the project coordinator. Not to be confused with the EuroSciVoc taxonomy (Fields of science)

Programme(s)

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Topic(s)

Calls for proposals are divided into topics. A topic defines a specific subject or area for which applicants can submit proposals. The description of a topic comprises its specific scope and the expected impact of the funded project.

Funding Scheme

Funding scheme (or “Type of Action”) inside a programme with common features. It specifies: the scope of what is funded; the reimbursement rate; specific evaluation criteria to qualify for funding; and the use of simplified forms of costs like lump sums.

IA - Innovation action

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Call for proposal

Procedure for inviting applicants to submit project proposals, with the aim of receiving EU funding.

(opens in new window) H2020-EIC-FTI-2018-2020

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Coordinator

SPINDOX LABS SRL
Net EU contribution

Net EU financial contribution. The sum of money that the participant receives, deducted by the EU contribution to its linked third party. It considers the distribution of the EU financial contribution between direct beneficiaries of the project and other types of participants, like third-party participants.

€ 670 250,00
Address
VIA ALLA CASCATA 56/C
38123 Trento
Italy

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Region
Nord-Est Provincia Autonoma di Trento Trento
Activity type
Private for-profit entities (excluding Higher or Secondary Education Establishments)
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Total cost

The total costs incurred by this organisation to participate in the project, including direct and indirect costs. This amount is a subset of the overall project budget.

€ 957 500,00

Participants (4)

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