Community Research and Development Information Service - CORDIS

FP7

Final Report - AVSA (Audio visual science audiences (AVSA). A comparative study)

Project ID: 217738
Funded under: FP7-SIS

Abstract

This is the final activity report of the AVSA project which was funder under the European Community's Seventh Framework Programme (FP7). AVSA performed a comparative study on European audio visual science audiences, which resulted in the development of an action plan for the increase of public engagement with science.

The document summarises the project findings, presents the principal results and provides recommendations to raise public engagement through audiovisual media. Firstly, the profiles of science programmes are outlined along with the type of science that is promoted via these broadcasts. The population exposure is also analysed. The report then focuses on the motives, expectations and judgements of European audiences towards televised science and closes with the derived conclusions and recommendations.

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