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The study examines current forms of electronic publishing and their suitability as vehicles for advertizing. The principal competition for advertizing revenue will continue to be between television, magazines and newspapers. Some forms of videotex provide a good vehicle for direct rezponse advertising. A mass market for electronic publishing is not yet a reality. There is, however, potential for advertizing supported, financial and business information services, serving specialist user groups via "narrowcasting". The study also provides an extensive description of currently available forms of electronic publishing.

Additional information

Bibliographic Reference: 307 P., 1987, ISBN 1-870562-05-4 WRITE TO THE NTC PUBLICATIONS LTD., 22-24 BELL STREET, HENLEY-ON-THAMES, OXON RG9 2BG (UK), PRICE: # 180
Availability: Can be ordered online
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