Community Research and Development Information Service - CORDIS

Abstract

Demand for olive oil is expanding worldwide, especially in wealthy countries, because of its healthy image. Driven by changes in world trade policies and technology, third Mediterranean countries have a new opportunity for growth, reducing both poverty and migration, but they could become competitors of the European Union (EU) producer countries. There is a possible contradiction between the international trade philosophies of a globalized open market and the Euro-Mediterranean space of cooperation. Olive oil production could become a key activity for the market-based cohesion objectives outlined in the context of the Euro-Mediterranean space of cooperation. The EU and third Mediterranean countries should work together to optimize world market increase, employment rise and environmental preservation. This outlines the necessity of a concerted multilateral decision process between the EU and third Mediterranean countries to define the playing fields of competition and complementary between their different production patterns. The role of technology has to be emphasized as pivotal for these purposes: it needs to address job sharing and environmental objectives, examining the option of product and market differentiation without excluding strategies for the controlled mobility and training of the labour force throughout the whole Mediterranean region.

Additional information

Authors: BONAZZI M, JRC Sevilla (ES)
Bibliographic Reference: EUR 17270 EN (1996) 14pp., FS, free of charge
Availability: Available from the Public Relations and Publications Unit, JRC Ispra, I-21020 Ispra (IT), Fax: +39-332-785818
Record Number: 199710081 / Last updated on: 1997-02-28
Category: PUBLICATION
Original language: en
Available languages: en