Community Research and Development Information Service - CORDIS


This report addresses researchers and developers working in information engineering. As contents become more and more programming rich, information engineers have an increasingly important role. They provide the product features and the service functionalities which make new media smart and machine-intelligent. Information engineers are software trained and programming oriented. As their role increases in the production process and their share in the value chain expands, they need to broaden their perspective and include business and media reception issues which hitherto were left to other people and departments. They can do their jobs better by taking into account the general economic dynamic of the newly emerging content industry. This report addresses the broader issues of a sector most vital to the quality of the information society. Major parts of it are adapted for this target audience from the EL-PUB 2 study, strategic developments for the European publishing industry towards the year 2000. The emphasis has been narrowed down to presenting the business challenges and business models of the interactive digital media services industry. Content in the future will not be a simple product for reception or reading, for production and reception, but will expand to include an interactive, customized service.

Additional information

Authors: BRUCK P A (EDITOR), Techno Z-FH Forschung & Entwicklung GmbH, Salzburg (AT)
Bibliographic Reference: Report: EN (1997) 59pp., free of charge
Availability: Available from the European Commission, DG XIII, L-2920 Luxembourg (LU)
ISBN: ISBN 92-828-3603-7
Record Number: 199811031 / Last updated on: 1998-09-15
Original language: en
Available languages: en