Content and commerce driven strategies in global networks: Building the network economy in EuropeFunded under: IS-INFO2000
Having begun in North America and Scandinavia, the network economy is now spreading to the rest of the developed world. Faced with this phenomenon, the European Union stands to profit significantly by examining innovative network commerce efforts occurring across Europe as well as in markets where the network economy is already established and beginning to flourish. Comparisons between these markets will reveal key drivers and constraints to the development of the network economy. In this decade, the Internet has emerged as a significant new market and a tool for transforming business operations. This study analyses how a broad range of businesses have benefited from network commerce. It examines the critical roles of content and the content industry within the network economy. Finally, it reviews the larger financial, social, and political issues helping to shape the network economy.
Bibliographic Reference: Report: EN (1998) 419pp., ECU 70.00
Availability: Available from the (2)
ISBN: ISBN 92-828-4289-4
Record Number: 199811353 / Last updated on: 1998-11-10
Original language: en
Available languages: en