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Abstract

With liberalisation, new techniques and new transmission and transport platforms like the Internet creating new media outlets, the media sector will be subject to substantial industrial change over the next 5 to 10 years.

To focus the work DG Employment and IPTS agreed to concentrate the analysis on the content layer of the media (i.e. excluding telecommunications infrastructure and software interfaces) in particular:
-How digitisation will change existing media, create new media and subsequently affect employment and occupations.
-The responses that are called for on the part of social partners and policy makers in order to take advantage of the changes underway.

The value of the exercise might be gauged in that, in contrast to employers, workers seem to be less aware of the possible changes ahead. A 1997 questionnaire amongst European Media Unions (with a response of 17.7 %) revealed that only 6 unions think their staff is well prepared for the challenges posed by the IS.

Additional information

Authors: BOGDANOWICZ M, Institute for Prospective Technological Studies, Seville (ES);BURGELMAN J-C, Institute for Prospective Technological Studies, Seville (ES);DUCATEL K, Institute for Prospective Technological Studies, Seville (ES)
Bibliographic Reference: EUR 19658 EN (2000). Euro: Free of charge
Availability: Available from Documentation Service JRC Ispra (IT) FAX:+39-0332-785818
ISBN: ISBN: N/A
Record Number: 200013307 / Last updated on: 2001-06-12
Category: PUBLICATION
Original language: en
Available languages: en