Community Research and Development Information Service - CORDIS


The EC Directive 2000/31/EC on electronic commerce encourages the introduction and use of self-regulation and adoption of codes of practice in order to improve consumer trust and confidence in the quality of services offered through the Internet. This document analyses a number of European codes of practice and assesses their efficacy in enhancing trust and confidence in e-commerce. Certification of web-shops is the key mechanism for implementing codes of conduct. A sample of 56 certification companies was selected, and a set of evaluation criteria was identified in order to carry out a comparative analysis of 6 representative codes of practice. From the analysis it emerged that the aspects in which the codes of practice seem particularly exhaustive are: identity of the provider, order procedure, advertising and security; The aspects in which the codes seem to be mainly incomplete are related to server/host identity, code of practice properties and general trustmark properties. Finally, a survey of certifiers was carried out to obtain information regarding the emerging market of e-commerce certification.

Additional information

Authors: NANNARIELLO G, JRC Institute for the Protection and Security of the Citizen, Ispra (IT)
Bibliographic Reference: EUR 19932 EN (2001), pp. 73. Euro: Free of charge
Availability: Available from European Commission, JRC Knowledge Management Unit, Ispra (IT) Tel: +39 033278 9843 or +39 033278 9864 Fax: +39 033278 9623 E-mail:
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