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This newspaper article examines approaches to quality guarantees in trading on the web. In the European Union countries, growth in e-commerce has been lower than expected. To encourage its development, a climate of greater trust has to be encouraged. At present, there are no standards for quality certification in e-commerce that are recognised at an international level. The number and the range of guarantee schemes is growing so rapidly that it is difficult to find your way in the market. Although codes of practice are already able to certify the quality standards of Web shops, as tools they appear to be too static in relation to the dynamics of the operators and markets they address. So rather than proposing quality schemes inspired by traditional certification models, it would be necessary to consider new approaches which are better able to interpret the processes of emerging e-businesses.

Additional information

Authors: NANNARIELLO G, European Commission, Joint Research Centre, Institute for the Protection and the Security of the Citizen, Ispra (IT)
Bibliographic Reference: An article published in: Il Sole, 24 Ore, 1 Febbraio 2002, pp. 6.
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