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The power of customers to drive innovation

Funded under: FP6-INNOVATION


Stimulating innovation is a central feature of the European Union�s Enterprise Policy because it is the most powerful long-term driver of economic growth and improvements in living standards. It is sustainable, however, only when companies convert new ideas into commercially successful products, services and processes.
The innovation process begins with the emergence of new market opportunities, progresses through the process of developing new products and services, and finishes with customer and market acceptance.
To examine more closely the role of customers in the innovation process and to identify possible policy options, the Innovation Directorate of DG Enterprise supported a study on �The power of customers to drive innovation�.

Additional information

Authors: No Authors stated, European Commission, DG Enterprise, Brussels (BE)
Bibliographic Reference: EUR 21020 EN (2004), 368pp. Free of charge
Availability: EUR-OP reference: NB-NA-21020-EN-C Available from European Commission, Enterprise DG Unit A6 - Co-ordination of Enterprise Policy Fax: +32 2 296 6284 E-mail:
ISBN: ISBN: 92-894-6965-X
Record Number: 200417748 / Last updated on: 2004-10-26
Original language: en
Available languages: en
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