European research - A guide to successful communicationsFunded under: FP6
This publication is intended to help coordinators and team leaders in EU Sixth Framework Programme projects generate an effective flow of information and publicity about the objectives and results of their work, the contributions made to European knowledge and scientific excellence, the value of collaboration on a Europe-wide scale, and the benefits to EU citizens in general. It provides an outline of good practices in defining key messages, establishing target audiences, tailoring information to intended outlets, evaluating results and maximising the exposure of messages through sound advice and examples of successful approaches that have been used to date. Topics covered include establishing a communications strategy, media relations (particularly via the �mass media� such as TV, radio and the written general press), website communications, printed publications, presentations, audiovisual media and the use of external resources.
Bibliographic Reference: Luxembourg, Office for Official Publications of the European Communities, 2004, 43 pp, free of charge
Availability: EUR-OP reference: KI-60-04-579-EN-C Available from: Documentation Service of DG Research Fax: +32 2 295 8220 E-mail: email@example.com
ISBN: ISBN: 92-894-7882-9
Record Number: 200518034 / Last updated on: 2005-03-24
Original language: en
Available languages: en