Community Research and Development Information Service - CORDIS


Innovation is a cornerstone of the strategy to meet the target agreed by the European Council in Lisbon in March 2000 of the Union becoming the most competitive and dynamic knowledge-based economy by the end of the decade. The success of innovative products and services depends on market dynamism. In fact, the creation of new markets and the acceptance of new products by customers are of paramount importance for innovation. The market's impact on innovation should grow in the future and it is expected that markets will become more receptive to introducing new products.
There are many cases where the country developing a new technology is not the one that adopts it first. National markets vary in their receptiveness for a given innovation. The price and cost structure of a national market can be encouraging for certain types of innovation. Moreover, European diversity, as manifested by differences in consumer preferences for example, coupled with the size of the Internal Market offer a unique combination to enterprises for the introduction of innovative products and services.
In view of this, the Directorate-General Enterprise wished to commission a poll on how receptive Europeans are towards innovation. Interviews were conducted face-to-face in peoples¿ homes in their national language between May 9th and June 14th 2005. Close to 30,000 citizens were interviewed across Europe. The countries surveyed include the twenty-five Member States (including the Turkish Cypriot community of Cyprus) as well as the accession countries (Bulgaria and Romania) and the candidate countries (Croatia and Turkey). The methodology used is that of the Standard Eurobarometer polls managed by the Directorate-General Press and Communication (unit "Opinion polls, press reviews, Europe Direct").

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