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FP7

Seventh Framework Programme of the European Community for Research, Technological Development and Demonstration Activities (2007 to 2013) 'Cooperation' [...] DESCRIPTION OF TOPIC GALILEO-2007-1.1-02

Funded under: FP7-TRANSPORT

Abstract

Theme: Transport (including Aeronautics)
Sub-theme: Support to the European Global Navigation Satellite System (Galileo) and EGNOS
Activity: EXPLOITING THE FULL POTENTIAL
Area: MASS MARKET APPLICATIONS
DESCRIPTION OF TOPIC GALILEO-2007-1.1-02
Innovative GNSS-based Mobile LBS Applications
Industry insiders have since a long time identified mobile Location Based Services - mass market services provided to mobile subscribers based on their current geographic position - as an area with large market potential. First of all, the sheer size of the addressable market is staggering. Over 250 million mobile phones have been sold in the second quarter of 2007. Analysts expect that by 2010 more than 30% of new phones will be GNSS enabled. Secondly, the integration of position information with communication and content enables a number of interesting and valuable applications such as emergency call with location information, location aware yellow pages and location-based advertising to name just a few.
Despite this enormous potential, few successful applications have been launched. The objective of this topic is to bring LBS a step closer to maturity.
The obstacles that have been mentioned as hampering a successful take-off can be summarised as follows:
1) LBS technology is not yet mature: positioning performance is still poor, especially indoor; interfaces and content are not yet standardised;
2) The costs are too high: GNSS-enabled handsets are expensive, required network investments are significant and there is a high cost for the development of content and applications;
3) Customers are not really interested: low perceived value and user interest for these types of services.
Progress has been made on the first obstacle. Receiver sensitivity is continuously improving and new techniques, such as A-GNSS, enable much faster acquisition. Positioning performance has also been addressed in FP6 and will also be a topic of other activities of the Galileo sub-theme in FP7.

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Record Number: 8936 / Last updated on: 2008-01-24
Category: SUPP
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