Forschungs- & Entwicklungsinformationsdienst der Gemeinschaft - CORDIS

FP7

FUSIONS Berichtzusammenfassung

Project ID: 311972
Gefördert unter: FP7-KBBE
Land: Netherlands

Periodic Report Summary 1 - FUSIONS (Food Use for Social Innovation by Optimising waste prevention Strategies)


Project Context and Objectives:

Food waste is an issue of importance to global food security and good environmental governance, directly linked with environmental (e.g. energy, climate change, availability of resources), economic (e.g. resource efficiency, price volatility, increasing costs, consumption, waste management, commodity markets, consumption) and social (e.g. health, equality) impacts. Up to 1/3 – 1/2 of the world food production is not consumed, leading to negative impacts throughout the food supply chain and households. There is a pressing need to prevent and reduce food waste to make the transition to a resource efficient Europe.

FUSIONS (Food Use for Social Innovation by Optimising waste prevention Strategies) will contribute to achieving a Resource Efficient Europe by significantly reducing food waste. It will achieve this through a comprehensive and experienced European partnership covering all key actors across the food supply chain, including regulatory, business, NGOs and knowledge institutes, all with strong links to consumer organisations. FUSIONS will establish a tiered European multi-stakeholder Platform to generate a shared vision and strategy to prevent food loss and reduce food waste across the supply chain through social innovation: new ideas (products, services and models) that simultaneously meet social needs (more effectively than alternatives) and create new social relationships or collaborations.

The overall aim of the project is to contribute significantly to the harmonisation of food waste monitoring, feasibility of social innovative measures for optimised food use in the food chain and the development of a Common Food Waste Policy for EU27. Utilising the policy and behavioural change recommendations from the delivery of the key objectives, the FUSIONS European multi-stakeholder platform will enable, encourage, engage and support key actors across Europe in delivering a 50% reduction in food waste and a 20% reduction in the food chains resource inputs by 2020.

The impacts of FUSIONS will be:

• Improved co-ordination of the monitoring activities by the Member States on food wastage and its social and environmental impacts;
• Standardised data collection among Member States allowing EUROSTAT to report consistent data on food waste;
• Improved food waste management strategies;
• Improved food waste reporting requirements at EU and Member state level, enabling policy initiatives aiming at coherent food safety and hygiene regulation, food labelling (best-before date), food distribution, and awareness and educations campaigns to all players involved
• Use of best-practice social innovations to reduce food waste, proven by feasibility studies;
• On-going and connected national and European multi-stakeholder platforms; and
• A greater integration of research actors and activities from across the European Union, and the candidate countries.

Food waste is an issue of importance to global food security and good environmental governance. Some estimates suggest that food waste could account for between a third (FAO 2011) to a half (Lundqvist et al. 2008) of all of current food production. In higher income countries reduction of post-harvest and consumer food waste appear to offer the greatest potential social and environmental gains.

FUSIONS (Food Use for Social Innovation by Optimising waste prevention Strategies) will contribute to achieving a Resource Efficient Europe by significantly reducing food waste across Europe through a comprehensive and experienced European partnership covering all key actors across the food supply chain, whether regulatory, business, NGOs or knowledge institutes all with strong links to consumer organisations. FUSIONS will establish a tiered multi-stakeholder European Platform to generate a shared vision and strategy to prevent food loss and reduce food waste across the supply chain through social innovation: new ideas (products, services and models) that simultaneously meet social needs (more effectively than alternatives) and create new social relationships or collaborations.

The overall aim of the project is to contribute significantly to the harmonisation of food waste monitoring, feasibility of social innovative measures for optimised food use in the food chain and the development of a Common Food Waste Policy for EU27. Utilising the policy and behavioural change recommendations for the delivery of the key objectives, the European multi-stakeholder platform will enable, encourage, engage and support key actors across Europe in delivering a 50% reduction in food waste arising and a 20% reduction in the food chains resource inputs by 2020.

Our main instruments to achieve this are (1) stimulating communication and discussion between multiple stakeholders in the food chain regarding socially innovative solutions for optimised food use on science and practice based evidence; and (2) enabling analysis of long term trends in food waste management, by a better understanding, and availability, of food waste data and greater integration of stakeholders and activities from across the EU and the candidate countries. To achieve the overarching aims, FUSIONS will target the following specific objectives:

• To obtain reliable data and information sources and developing criteria for food waste monitoring to enable assessment of food waste quantities and trends in food waste prevention and reduction within EU 27 (WP1).
• To comprehensively map and model existing trends relevant to social innovations in the food chain, both from a knowledge based perspective (e.g. research & technology trends, processes and business models, consumer and lifestyle trends) (WP1).
• To establish appropriate multi-stakeholder platforms on European, regional and national levels based on existing and new infrastructures, to facilitate discussion between key stakeholders in the food chain, to build consensus and to develop recommendations on monitoring practice and social innovative measures for food waste prevention and reduction (WP2).
• To contribute to policymaking at European and national levels, addressing socially innovative solutions for optimised food use, including the development of a Common Food Waste Policy for EU27 (WP3).
• To identify solutions throughout the food chain to reduce food waste and to test via feasibility studies socially innovative measures to prevent and reduce food waste using a multi-stakeholder approach within all stages of the food chain (WP4).
• To disseminate knowledge and increase awareness among food chain stakeholders and policy makers on the economic, environmental and social impact of food waste, and opportunities for its prevention and reduction through social innovation, by facilitating sharing of best practices across EU27, provide tools to enable relevant stakeholders to be involved, and position the EU as a global leader on food waste prevention (WP5).

Our innovative approach

FUSIONS represent an integrated multidisciplinary, multi-stakeholder approach to lead the reduction and prevention of food waste across Europe. FUSIONS will contribute to achieving a Resource Efficient Europe by significantly reducing food waste across the supply chain through socially innovative approaches.

• Bringing together stakeholders in the European FUSIONS Platform. The establishment of a EU platform to address food waste reduction is essential to creating a cross-sector comprehensive multi-stakeholder approach to enable a transition towards radical change of our global food system. The Platform will have a key role in solving complex issues where multiple stakeholders are needed to deliver change (e.g. regulation, food labelling, consumer behaviour change). FUSIONS will build on existing infrastructures (national, regional, sector and thematic) to communicate, discuss and make recommendations on improved food use and the reduction of food waste at the targeted levels in the food chain. Through our project Partners, we will cover all EU27 and candidate countries and will aim to utilise knowledge from non EU partners where appropriate. Once established, the Project will develop a business plan to ensure the FUSIONS Platform continues beyond the lifespan of the project.
• Considering the issues within a total life cycle perspective. Food waste occurs throughout the whole food chain. We will study the topic in a holistic manner. Our focus will be on optimal food use through social innovation, optimising the efficient use of resources. Looking at it from a life cycle perspective means that we will look at solutions that will lead to a reduction of the environmental impact of food consumption patterns overall. Our approach will focus on three types of solutions within the food supply chain:

1. Improving resource efficiency and environmental performance within companies and their direct supply chain partners via analysis, dialogue, advise on training and dissemination of best practices and protocols;
2. Radically improving the resource efficiency of products throughout their whole life cycle looking at the business models used and technological, organisational and social innovations; and
3. Influencing consumer behaviour and creating or stimulating demand for products and services that lead to improved food use by a socially innovative approach.

• Harmonisation of definitions and assessment methodologies to collect reliable data and information sources. To improve understanding and analysis of patterns and causes of food waste is it necessary to establish a standardised approach on system boundaries and definitions on food waste. Reliable data at a sector/food chain- specific level are needed to achieve stakeholder agreement on the necessity to take further action. This harmonisation will lead to improved quantification of food waste, the analysis of long-term trends in food waste management, and its social and environmental impacts across the EU27. The future policy actions will be improved by a better understanding and availability of food waste data and greater integration of stakeholders and activities from across the EU and the candidate countries.
• Identification of opportunities to improve food use by review and evaluation of socially innovative solutions. The potential of the opportunities will be analysed by developing selection criteria and creating a better understanding of the impact and appropriateness of specific social innovation options. This will identify the right delivery point within the food chain and within specific food cultures. These opportunities will be tested via Feasibility and Pilot Studies, involving all relevant stakeholders. This will serve as input for addressing existing infrastructures and will feed into the activities within the new European Multi-stakeholder Platform to be established during this project.
• Contribution to policymaking at a European and national level addressing socially innovative solutions for optimised food use, including socio-economic incentives and improved legislation aimed at food safety and hygiene regulation, labelling, food distribution and awareness and education campaigns, based on the discussions and findings of the Multi-stakeholder Platform.
• Grasping the low-hanging fruit. Growers, manufacturers, logistics service providers, retail and food service companies and consumers may have limited awareness of the scope and scale of food waste within their business. Waste may be considered to be routine and more or less tolerated within their activities. Businesses may not recognise the potential financial and other benefits of waste prevention and may not record those waste accurately. Consumers commonly misreport possible negative aspects of their food choices, attitudes or behaviours. Because we can build on existing experience and knowledge systems within our network of experienced project partners we have huge added value in the potential to make a quick start and deliver concrete successful solutions to stakeholders. FUSIONS partners are convinced that many organisations, through the sharing and dissemination of best practices, methodologies and referencing, can significantly improve resource efficiency. With our network of consumer organisations and communication professionals, and using refreshing and effective campaigning instruments FUSIONS will deliver an immediate impact.

The Social Innovation approach is considered the key approach of this project, targeting innovations that simultaneously meet social needs and create new social relationships or collaborations. Neither social innovation nor technical innovation alone can solve the food waste problem, and it is highly likely that some of the social innovations reviewed through this project will incorporate, or be influenced by, technical changes upstream in the food supply chain or through changes in the retail store environment, and through the introduction of new business models. This FUSIONS approach is supported by European Commission vision documents and OECD (OECD, 2009).

The objectives of the project will be achieved through the implementation of six work packages. Quantifying food waste quantities and drivers is a challenging task, while methods and definition differ within the EU Member States and different stages in the food supply chain. Evidence based and reliable data enables policy makers to develop realistic and effective ambitions, and to evaluate progress.

The first work package (WP1) aims to develop and suggest a unified approach to collect data on food waste quantities and to evaluate the impacts of food waste. Thus, based on reviews of existing data and information, methodologies on how to collect and quantify food waste throughout the food supply chain will be agreed upon. Food waste drivers will be reviewed as well as indicators and criteria to assess environmental, social and economic impacts. Within WP1, reliable data and information sources, trends and assessment criteria applicable to the different steps of the food chain will be identified and analysed. Baseline assessments of current levels of food waste within EU27 and their environmental and socio-economic impacts will be presented. Guidelines to quantify and monitor food waste will be developed within a Food Waste Quantification Manual.

Main objectives WP1:

The main objectives of WP1 are to enable assessment of food waste quantities and trends in food waste prevention and reduction within EU27, through obtaining reliable data and information sources and developing criteria for food waste monitoring and to comprehensively map and model existing trends relevant to social innovations in the food chain, by:

WP1_Obj.1 Establishing a standard approach on system boundaries and definitions of food waste to improve its quantification of across the EU27.
WP1_Obj.2 Developing, testing and describing standardised reporting methodologies to improve quantification of food waste across the EU27 and to provide definitional clarity and consistency of reporting across different stages of the food chain
WP1_Obj.3 Comprehensively mapping existing trends in relation to food waste prevention and reduction, relevant to social innovation in the food chain, (e.g. research & technology trends, food chain management trends, and consumer and lifestyle trends).
WP1_Obj.4 Developing criteria for the assessment of socio-economic & environmental impacts of food waste and providing baseline estimates of the current social & environmental impact in EU27.
WP1_Obj.5 Establishing a Food Waste Quantification Manual enabling assessment of food waste amounts and measuring progress in food waste prevention and reduction within EU27
WP1_Obj.6 Assessing current EU27 food waste arisings using a combination of national waste statistics and outputs from selected research findings to improve the understanding of present patterns and causes of food waste.

Despite a plethora of individual networks, there is no single / unified network to discuss and share ideas for optimising food use through social innovation. During the second work package (WP2) the tiered and interconnected European FUSIONS Multi-stakeholder Platform will be established and three European and 16 regional meetings will be organised. The Platform and these meetings are the pivot point within the project, and serve to facilitate the dissemination of knowledge from all other WPs, as well as best practices from committed stakeholders. Also, these meetings serve as a feedback process on results, guidelines and recommendations as deliverables of this project.

Main objectives of WP2

The main objectives of WP2 are to establish appropriate multi-stakeholder platforms on European, regional and national levels based on existing and new infrastructures, to facilitate discussion between key stakeholders in the food chain, to build consensus and to develop recommendations on monitoring practice and socially innovative measures for food waste prevention and reduction, by:

WP2_Obj.1 Establish European FUSIONS Multi-stakeholder Platform with an appropriate tiered platform management structure that enables it to last beyond the project timeframe.
WP2_Obj.2 Organise a feedback and consensus building process to exchange ideas and suggestions to reduce food waste, and receive input form all other WPs and maximise output to the other WPs. This will incorporate supporting, and facilitating the growth of existing platforms, to encourage the establishment of new regional infrastructure.

Ambitions of EU policy together with urgent need to reduce environmental impact of food production across the supply chain make this an excellent time to develop unified policy, and help MSs integrate food waste reduction into their waste prevention The third work package (WP3) will develop guidelines for a common food waste policy for EU27, focusing on harmonisation of food waste monitoring, and socially innovative measures for optimising food use through waste prevention strategies. These guidelines will be based on input from WP1 and WP4, along with feedback processes organised in the FUSIONS Multi-stakeholder Platform meetings in WP2.

Main objectives of WP3

The main objectives of WP3 are to contribute to policymaking at European and national levels, addressing socially innovative solutions for optimised food use, including the development of a Common Food Waste Policy for EU27, by:

WP3_Obj.1: Comprehensively mapping and analysing the current legislation and policies which impact on the creation of food waste in the EU/EEA countries and evaluating the main trends of food waste generation;
WP3_Obj.2: Identifying sound measures and best practice for an improved legislation to reduce food waste through social innovation;
WP3_Obj.3: Establishing indicators and criteria to develop a specific evaluation framework for food waste policies;
WP3_Obj.4: Designing guidelines and recommendations for a European Common Policy targeting prevention and reduction of food waste through socially innovative measures.

A step-change is required in food waste prevention and reduction in the EU. The fourth work package (WP4) will identify best practice in food waste reduction that can be achieved through social innovation from across the EU, and test the feasibility of these ideas. These studies will deliver reductions in food waste through social innovative measures across the food supply chain, taking into account different food cultures and preferences. It will provide clear indications to policy makers and stakeholders in the food supply chain across the EU of the options available to reduce food waste and their economic, environmental and social impacts. The consortium is already working with key organisations in the food supply chain and has the active support of companies to test ideas as part of this project.

Main Objectives WP4

The main objectives of WP4 are to identify solutions throughout the food chain to reduce food waste in cross-industry working groups and to test via feasibility studies socially innovative measures to prevent and reduce food waste using a multi-stakeholder approach across all stages of the food chain, by:

WP4_Obj.1: Identifying and evaluating social innovation initiatives across the food supply chain that contribute to a significant food waste reduction;
WP4_Obj.2: Inviting at least four corporate partners to set up pilot feasibility studies of best practice social innovation to prevent food waste in the most appropriate European food cultures;
WP4_Obj.3: Quantify, track and report upon the effects and impacts of the feasibility studies and present reductions in food waste and resource inputs achieved. Within the constraints of commercial confidentiality, details will be presented on the costs and benefits of the pilot programmes;
WP4_Obj.4: Encourage other stakeholders to develop demonstration pilots to apply and scale up the feasibility studies to further test socially innovative practice.

The fifth work package (WP5) will involve the design and implementation of the dissemination of the key deliverables of the FUSIONS project, and to increase awareness of maximising food use through social innovation within the EU/EEA countries. Dissemination activities will involve the use of a large range of communication media, as well as the design of communication materials and event presentations. With such a comprehensive work programme and multi-stakeholder approach, the sixth work package (WP6) concerns vital management activities.

Main objectives of WP5

The main aims of WP5 are to disseminate knowledge and increase awareness among the food chain stakeholders, policy makers and consumers on the economic, environmental and social impact of food waste, and opportunities for its prevention and reduction through social innovation, by facilitating sharing of best practices across EU27, providing the tools to enable relevant stakeholders to be involved, and positioning the EU as a global leader on food waste prevention, by:

WP5_Obj.1: Disseminating key outcomes and deliverables of the project among relevant food chain stakeholders, policy makers and the wider public.
WP5_Obj. 2: Raising awareness among food chain stakeholders, policy makers and the wieder public on the economic, environmental and social impact of food waste, and opportunities for its prevention through social innovation.

Project Results:

WP1: Reliable data and information sources, trends and assessment criteria

1.1: Definitions and study of boundary issues

Literature review: The starting point for establishing a standard approach was an extensive literature review on food waste definitions and system descriptions. The conclusions from the literature review are reported in "D1.1. Main definitional choices for the food and drink waste produced within Europe".

Criteria for the methodological work: Based on the state- of- the -art report considering the focus of FUSIONS being food waste prevention, criteria were developed to serve as a guide line for the methodological work in WP1. These criteria were developed in collaboration with all partners and the final document was agreed upon during the workshop arranged within WP1 in March 2013. The Criteria document is reported in D.1.1.

Technical framework for defining food waste: Based on the inventory performed inT1.1, a work shop was arranged to discuss the way forward towards developing a common definition of food waste. Based on the input from the workshop a technical framework for definition of food waste as well as a definition was developed. The concept was consulted internally and revised. The revised document is reported in D1.1. The definition was further discussed at the regional stakeholder meetings) (WP2) and with the External Expert Advisory board. Presently (M12) two alternatives to address food waste are in hand: one based only on edible fractions and one including all parts leaving the food supply chain. The consultation process will be concluded though the Annual Stakeholder meeting in October 2013.

1.2 Quantitative techniques, data integrity

Review of EUROSTAT reporting methodology: A review of current methodologies and efforts for collecting statistical data on Food Waste within the EUROSTAT framework has been carried out. The review included a review of the background work on the food waste plug in initiative as well as a review of quality reports on waste statistics made available by EUROSTAT -. The review is reported in "D1.2 Review of EUROSTAT reporting method and statistics"

Literature review on methodologies: A literature review has been carried out on methodologies for collecting food waste data from the whole food chain and the conclusion from the review will be reported in "D1.3 Report on review of (food) waste reporting methodology and practice".

1.3 Food waste drivers in context

Inventory of food waste causes, future threats of increase, and opportunities for reduction: In this inventory the Fusions Partners were asked through a questionnaire to indicate the main causes of food waste generation, by providing their information sources.

Identification of drivers by chain segment: In this step the drivers were classified according to the three context categories, being technological, institutional (business and legislation) and social. Seven reports, one for each chain segment ( primary production, processing of agricultural staples, food processing and packaging, wholesale and logistics, retail and markets, food services and households ) were produced.

Analysis of the food supply chain by context category by Contributing Partners: The whole supply chain was analysed though the perspective of the three context categories. For each context category the drivers related to current food waste causes, future threats of increase, and opportunities for reduction were made evident.

The results and conclusions from the inventory and the analyses performed will be reported on in "D1.5 Report on food waste drivers for reducing food waste and barriers and opportunities" (delayed)

1.4 Environmental and social impacts of food waste: methodology and baseline assessment

Socio-economic aspects: The socio-economic aspects to be studied are the impact of food waste on health and nutritional aspects with respect to nutrients and micronutrients, correlations of food waste and food prices by using a model which is currently under development at FAO, the impact of food banks and other initiatives will be investigated throughout Europe and an inventory of organisations collecting and distributing food donations to people in need is currently built up by the partners.

Environmental impact of food waste: A work plan has been set up. The practical work will start Year 2.

The work will eventually (M36) be reported in "D1.6 Report on criteria for and baseline assessment of environmental and socio-economic impacts"

1.5Food waste quantification manual & 1.6 Estimation of EU data on food waste.

Objective 5 and 6 are indirectly addressed since D1.1 -D1.6 will eventually feed into the Food Waste Quantification Manual and support the assessment of current EU27 food waste levels being addressed, the two last objectives of WP1:

WP2: FUSIONS Multi-stakeholder Platform

2.1. Establishing the European FUSIONS multi-stakeholder platforms

The approach for establishing the FUSIONS multi-stakeholder platforms was developed and described in an Approach Document. The establishment of the Platform will be determined by (1) the commitment of interested and relevant stakeholder organisations as Members to the Platform and (2) the Platform structure. The approach document addresses issues of Aim, Target Groups, Membership (expectations), Communication procedure, and accession procedures for Members. Also, the structure of the Platform is indicated and explained; it is a two-tiered platform, based on European (DLO P1) and Regional Coordinators, organized in a North-West Europe, Scandinavian, Central Europe and Southern Europe Region. The respective regional coordinators are BIOIS (P6)(North West Europe, MTT (P13) for the Scandinavian/Baltic region, UHOH (P17) for Central/Eastern Europe, LMM (P18) and Anatoliki (P16) together for Southern European Region.

The establishment of the Platform started with an overview of existing networks and stakeholder organisations, with contributions of all Partners of the Consortium. This is the basis for a Member and Stakeholder database as deliverable D2.1.

As per July 2013, over 100 stakeholder organisations pledged commitment to the FUSIONS multi stakeholder platform, ranging from NGOs, knowledge institutions and governmental organisations to commercial organisation from the whole of the supply chain. The Membership is confirmed by a signed Letter of Interest, describing the commitment activities to the Platform. The Membership is supported through the mains of a Members Only partition on the general eu-fusions.org public website. Here, a forum has been set up to share relevant (Project) documents, databases and is an instrument to organise online consultation sessions. Also, a complete Member list, including Contact Persons has been made available to the Members.

An important activity within WP2 is the organisation of Platform meetings, both regional and European. The first round of regional meetings has taken place in May and June 2013:

- 16 May 2013: Central/Eastern Europe Region, Hohenheim (Germany), organised by UHOH (P17)
- 20 May 2013: Southern Europe Region, Padua (Italy), organised by LMM (P18)
- 23 May 2013: Scandinavian/Baltic Region, Helsinki (Italy), organised by MTT (P13)
- 7 June 2013: North West Europe Region, Paris (Italy), organised by BIOIS (P6).

The meetings were attended by approximately 154 people, representing Members, Stakeholders and FUSIONS Partners. Typically, a meeting attracted 20% Partners, 60% Members and 20% Stakeholder representatives. During these meetings, the same consultation set up was prepared by Members of the Executive Board and Regional Coordinators: General introduction, consultation on WP1, definition of food waste, WP2, consultation of networking & platform activities; WP3, first impression on the influence of policy and legislation on food waste and prevention of food waste; WP4: ideas generation of innovative studies to fit within the FUSIONS framework and/or to share best practices between Partners, Members and Stakeholders.

On 17 & 18th of October 2013 the first European Meeting will be organised.

WP3: Recommendations for a Common EU Policy

3.1 Review of national and European policies and legislations impacting food waste generation and analysis of trends.

During the first six months of T3.1, it was performed an Inventory of the European and national legislation impacting on food waste based on the available literature. The analysis was mainly based on the references listed in the FUSIONS Literature Database set under WP1, which enumerated 302 publications when the Inventory started. Two further publications were examined by the Contributing Partners.

The Form prepared for the Inventory allows to classify the identified European legislation impacting on food waste by type of document (Regulations, Directives, Communications, Resolutions, etc.), EU classification headings of legislation, type of implications for food waste, food supply chain segment involved, and literature sources. The identified national legislation can be classified by country, subject of legislation, type of implications for food waste, food supply chain segment involved, and literature sources. The information collected by the Contributing Partners was merged into a single excel file forming a provisional Database.

T3.2 Identifying policies for socially innovative solutions to reduce food waste

Originally planned to start in Year 2 of the Project, it was requested by the FUSIONS Exec. Board to anticipate the production of an Approach Document to the Sub-Task T3.2.2 “FUSIONS Camp”: The Approach Document identifies the main elements of the organisation of a Social Camp dedicated to social innovation initiatives for food waste prevention and reduction and the synergies with the WP4 promoting feasibility studies on the same type of initiatives. A draft T3.2.2 Work Plan was developed accordingly. It was planned that the T3.2.2 FUSIONS Camp will consist of two main activities: a Survey on European social innovation initiatives for food waste prevention and reduction (Autumn 2013) and the FUSION Camp event (March 2014). The Survey sample will be based on the T4.1 Inventory of existing Social Innovation initiatives on food waste produced by the WP4 Leader (P2 WRAP), the feasibility studies selected by WP4 will be presented in the FUSION Camp event. Therefore, during the 1st year, the WP4 Leader (P2 WRAP) participated in the definition of the T3.2.2 Approach Document and provided inputs from the T4.1 Inventory of existing Social Innovation initiatives on food.

WP4: Feasibility studies

The starting point for WP4 was agreement among the WP4 participants of a detailed evaluation process, criteria and weighting factors (D4.2) by which to assess all the Feasibility Study (FS) ideas that were submitted by FUSIONS Partners and Members (ref WP2). Making these visible at the point the idea is submitted ensures a transparent and fair selection process. An online ideas survey was developed to collate ideas for the FSs and launched on both the FUSIONS and WRAP websites and e-newsletters (ref WP5). This process was informed by both a workshop run by WRAP at the GCM1 to motivate and inspire the GC around WP4 (attendee feedback was evaluated by WRAP) (ref WP2). Consideration was given to how the GC perceived and defined social innovation, what criteria they felt was most essential by which to evaluate FS ideas and what their level of ambition was for the FSs. Similar discussions were held at each of the RPMs (ref WP2) and further engagement tools (website and prezi) developed to help Partners engage Members on idea-generation (ref WP5).

The major deliverable completed is D4.1 for which a short literature review was undertaken to enable the WP4 participants to agree a definition of social innovation and the process for categorisation for the inventory. Three principle catergories were agreed – the initiative demonstrates a new combination or hybrid of existing elements, it cuts across organisational, sectoral or disciplinary boundaries or it leaves behind compelling new social relationships between previously separate individuals and groups. Web-based searches for existing social innovation initiatives were undertaken and those found were reviewed by the WP4 participants according to the agreed criteria. Working with WP5, the inventory was transferred from the database to online to further energise Partners and Members. The inventory aims to demonstrate what we mean by social innovation, catalyse new ideas and discover other initiatives. As such it will remain live throughout the project with new entries added quarterly.

WP5: Dissemination

In the first year of the FUSIONS project, significant progress has been made on WP5 (Dissemination) and all key deliverables are being completed in a timely manner. In the beginning of the year, P6 BIOIS, with comments from other partners, developed a common dissemination and communication strategy (Task 5.1, D5.1) in order to clarify dissemination objectives, key messages and target groups; specify tools and channels for dissemination and facilitate approval of partners’ activities. The FUSIONS website (Task 5.2, D5.5) was also launched early in the year, and has since been updated and improved regularly, in order to provide the most up-to-date and relevant information. A “Members Only” section has been created, with information on project progress, activities and deliverables, as well as a discussion forum exclusively for Members. In parallel to the website, FUSIONS social media pages were created on Facebook, Twitter and LinkedIn (Task 5.2, D5.8). These pages have been updated very regularly by the project team, and all project members have been asked to actively contribute to promoting the visibility of these pages by inviting new viewers (e.g. page likes on Facebook), commenting or reacting to posts and tweets, etc. Dedicated dissemination roadmaps created for each partner included quantified targets with respect to their engagement with FUSIONS social media; this strategy helped stimulate activity on the various pages and facilitated links to partners’ own social media (via re-tweets, re-posts, likes, comments, etc). To further improve FUSIONS visibility, the FUSIONS quarterly newsletter (Task 5.2, D5.6) was launched in February of 2013, with a second issue disseminated in May 2013. These newsletters, containing key FUSIONS and food waste-related news, were circulated to FUSIONS Members and to individuals who had requested subscription. To present FUSIONS dissemination activities and to solicit feedback on expanding the dissemination strategy, a dissemination workshop was held during the North-west Regional Meeting in Paris in June 2013 (Task 5.2/5.3, D5.4). In keeping with the dissemination strategy, throughout the year, several partners have participated in dissemination activities, including communicating on FUSIONS via their own websites, social media and press releases; dedicated awareness raising events (Task 5.3, D5.11); presentations at external events (Task 5.3, D5.12) and media coverage.

5.1 Development and follow-up of dissemination strategy and communication plan

P6 BIOIS drafted the dissemination strategy for the project and its confidentiality policy, as well as defined target groups and core messages in autumn 2012. P6 BIOIS circulated the draft strategy to the Executive Board and then all WP5 members, integrated partner feedback and finalized the document. These documents were commented by P1 DLO, P2 WRAP, P3 UNIBO, P4 SIK, P9 BOKU, P11 FAO, P15 HFA and P21 TRISTRAM. P2 WRAP made suggestions regarding the use of social media from its own experience using it in both B2B and B2C communications. P6 BIOIS prepared and presented the overall dissemination approach at the first Governing Council meeting, absorbing any useful partner comments into the final document. Subsequently they developed an annual update and impact assessment methodology of the dissemination strategy, to ensure its long term pertinence and efficacy. Reaching out to its large group of partners, P6 BIOIS prepared a detailed contact list and developed personalized dissemination roadmaps for each WP5 partner. Subsequently bilateral calls were organized with each partner, where their roadmap was presented and discussed, including a summary table of partner actions and annual goals. P14 HTP for example proposed, as part of their roadmap, attendance at a series of meetings at national level, such as EuroFood Chem XVII in Istanbul, May 7-10th 2013, where they shared materials about FUSIONS with participants and talked about the project to stakeholders. P6 BIOIS revised the roadmaps for each partner based on their feedback and suggestions and confirmed the final plan with all partners.

The WP5 SharePoint site was also reorganized/optimized and the spreadsheet for past and upcoming events and presentations was finalized by P6 BIOIS.

The Dissemination Strategy was developed in the first year of the project, setting out the vision for stakeholder communication and awareness raising. Key target groups were identified based on their involvement in various steps of the agri-food chain (e.g. agriculture, manufacturing, food service, etc.) as well as their potential for influencing a broad range of actors (e.g. policy makers, journalists and other potential food waste ambassadors). An initial set of core messages were adapted to the different target groups. Moreover, several tools and channels were identified for diffusing information on the FUSIONS project such as: FUSIONS and stakeholders’ websites, social media, FUSIONS quarterly digital newsletter, specialized journals as well as FUSIONS multi-stakeholder platform meetings, regional meetings and awareness raising events. Finally, key indicators were defined to annually track and improve the impact of the dissemination strategy.

5.2 Implementation of dissemination strategy

P6 BIOIS has posted 30 news pieces and 27 events on FUSIONS website (section “News and Events”), 3 posts per week on average on FUSIONS Facebook page. The FUSIONS Facebook page was liked by 358 followers and on average 200 people watched the page posts. P6 BIOIS posted 171 tweets (3 tweets and re-tweets/week on average) and has 193 followers which are either stakeholders across the value chain or people interested in food waste. The number of followers on social media is consistent with internal goals set for M12. Moreover, three partners included FUSIONS website URL and Twitter/Facebook in their email signatures. P6 BIOIS drafted two FUSIONS newsletters (February and May 2013) and thirteen partners announced FUSIONS in a press release either on their websites, blogs and media.

5.3 Present project results

Partners presented FUSIONS in numerous conferences, high-level forums and workshops in different countries across Europe (France, Belgium, Germany, United Kingdom, Ukraine, Hungary, Norway, Italy, Austria, Switzerland, Iceland, Denmark, Sweden, Netherlands, Portugal, Bulgaria, Turkey) and which involved a wide range of stakeholders across the value chain (retailers, trade associations, NGOs, knowledge institutes, consultancies, governments, European and international institutions). The events touched a very broad audience depending on the nature of the event.

P8 SWF and P21 TRISTRAM conducted multiple TED talks to address the issue of food waste. P8 SWF represented by Selina Juul had multiple appearances on TV and radio. P21 TRISTRAM organized multiple Feeding the 5000 events in collaboration with different partners.

Potential Impact:

The expected final results and their potential impacts and use (including socio-economic impact and the wider societal implications) relating to the Project are:

• Improved co-ordination of the monitoring activities by the Member States on food wastage and its social and environmental impacts;
• Standardised data collection among Member States allowing EUROSTAT to report consistent data on food waste;
• Improved food waste management strategies;
• Improved food waste reporting requirements at EU and Member state level, enabling policy initiatives aiming at coherent food safety and hygiene regulation, food labelling (best-before date), food distribution, and awareness and educations campaigns to all players involved
• Use of best-practice social innovations to reduce food waste, proven by feasibility studies;
• On-going and connected national and European multi-stakeholder platforms; and
• A greater integration of research actors and activities from across the European Union, and the candidate countries.

Improved co-ordination of the monitoring activities by the Member States on food wastage and its social and environmental impacts. Three major activities within the FUSIONS project will impact directly on the formation of a thorough base for improving the co-ordination of the food waste monitoring undertaken by the Member States:

1) A common methodology for food waste quantification (The Food Waste Quantification Manual) will be developed to monitor both food waste generation and progress in food waste prevention/reduction on a European level;
2) Indicators and criteria to assess environmental, social and economic impacts will provide a common base for interpreting the consequences of food waste and understanding the effects of technological and product innovations in the food supply-chain and changes in the food related policies;
3) Guidelines and recommendations for a European Common Food Waste Policy targeting both the harmonization of the food waste monitoring activities and the reduction of food waste through social innovation will be developed.

Standardised data collection among Member States allowing EUROSTAT to report consistent data on food waste: The FUSIONS Consortium has a wide geographical coverage of the EU territory and a comprehensive background on the multifaceted aspects of food waste generation. This will assure (i) the development of standardised methodologies for data collection and elaboration based on commonly agreed definitions and criteria and (ii) their inclusion into recommendations and proposals for specific regulations allowing EUROSTAT and the Member States to report consistently and correctly on food waste issues.

Improved food waste management strategies: The improved reporting methodology (including an estimate of food waste amounts within EU27, well-defined indicators for assessment of impact of food waste will together with the outcome of the feasibility studies enable the shaping and the take up across the EU of improved food waste management strategies. The synergies between social innovation and technology development are a crucial element within FUSIONS to achieve better food waste management strategies. Indeed, neither technology nor social innovation alone will provide the needed solutions.

The design of better food waste management strategies will also be improved by a specific Evaluation Framework which will provide decision makers with an effective tool for formulating, testing and refining policy measures addressing this matter.

Use of best-practice social innovations to reduce food waste: Within the context of the FUSION approach, social innovation represents the main driver for a significant step change in the prevention and reduction of food waste. Together with the involvement from all stakeholders through the FUSIONS multi-stakeholder platform good practice in making use of social innovative solutions will be identified and the most promising solutions will be further evaluated by feasibility studies to demonstrate the potential of social innovation supported by technical best practice solutions and combined with innovative management solutions to reduce the level of food waste along the food chain.

In detail, the feasibility studies in FUSIONS will deliver examples of how good practice social innovations can be effectively delivered by providing:

• Clear insight into what works in a specific food culture & how challenges / barriers can be overcome;
• Practical use of the food waste quantification and evaluation methodologies developed through the project;
• Case studies that can be disseminated to encourage others to apply lessons learnt and scale up the feasibility studies’ results to further test the thinking; and
• Demonstration of the potential reduction in food waste possible through social innovation.

Production of new ideas and socially innovative solutions addressing the food waste issue will be the objective of the Multi-stakeholder Platform and a Social Innovation Camp organised within the framework of one of the regional working group meetings. The results of these project tasks with the analysis of the potential for socio-economic incentives to promote independent actions of stakeholders will allow the design of specific sets of measures, piloting through feasibility studies and improved legislation addressing the food waste issue through social innovation.

Improved food waste reporting requirements at EU and Member state level to prevent food waste and to enable policy initiatives aiming at coherent food safety and hygiene regulation, labelling (best-before date), food distribution, and awareness and educations campaigns to all players involved.

The origin of food waste is different depending on the type of food and the supply-chain stage / sector. A review of food waste drivers (research and technology trends, food chain management trends and consumer lifestyle trends), the survey of Member States' policies and European legislation impacting on food waste, and the analysis of the effects of socio-economic incentives will provide a comprehensive overview of the state of art together with the inventory of food waste data. The links between e.g. good temperature control, the application and understanding of food labelling and consumer behaviour is essential. The outcome of these project tasks will provide a broader context of safety and hygiene issues as a background information for those parts of the policy recommendations (i.e. the guidelines and proposals for a Common European Food Waste Policy) addressing (i) new standards and best practices for food processors, services and distributors, and (ii) the improvement of education and awareness as regards the correct management of safety and waste prevention in the households' food consumption.

Ongoing and connected national and European multi-stakeholder platforms. A multi-stakeholder Platform at the European level addressing food waste will be formed. The Platform will bring together, at the European level, key players within the food supply chain and relevant stakeholders, such as consumer organisations, food services, retail, food industry, governmental organisations, NGOs, regulators, food scientists, packaging specialists and socio-economic experts, by connecting to existing networks and encouraging the development of new infrastructure. In addition, within the Platform, regional FUSIONS working groups will be established in four European regions (Scandinavia, North-West Europe, Central-East Europe and Southern Europe). The EU Member states which do not have representation within the FUSIONS consortium will be included in the process by the FUSIONS partner responsible for their associated regional FUSIONS Working Group. By using the platforms, FUSIONS will ensure a consensus based harmonisation of food waste monitoring, social innovation initiatives and food Waste Policy for EU27, thereby maximising its impact across the EU.

Greater integration of research actors and activities from across the European Union and the candidate countries: The consortium consists of a trans-national (The Netherlands, UK, France, Italy, Greece, Hungary, Sweden, Finland, Norway, Germany Austria and Turkey (candidate country) interdisciplinary and trans-sector mix of partners present in each part of the food and food waste knowledge chain. By combining these competences within FUSIONS, the project will facilitate the creation of new research initiatives and greater integration between the countries. In addition to the consortium members, a number of additional research organisations involved in food waste projects have indicated interest in participating in the FUSIONS multi-stakeholder platforms and working groups (e.g. Lund University, University of Bonn, University of Stuttgart ISWA, Top Institute Food & Nutrition), which will further accelerate the integration of research groups across Europe and candidate countries.

A successful delivery of FUSIONS will also address the following general impact impacts being defined for Area 2.2.5 Environmental impacts and total food chain

• Protecting both human health and the environment through a better understanding of the environmental impact of the food supply chain by studying food contaminants and health outcomes, monitoring of environmental impacts, developing enhanced tools and methods for the assessment and management of impacts on, and resistance of, food chains to global changes, in particular to the environment.
• Assuring quality and the integrity of the food chain by new models for commodity chain analysis and new total food chain management concepts, including consumer aspects.

In particular FUSIONS will contribute to “Assuring quality and integrity of the food chain by new chain management concepts including consumer aspects” through the delivery of the feasibility studies to prevent and reduce food waste and the subsequent dissemination of the outputs from those studies across the EU.

Finally, in terms of “Protecting human health and the environment through a better understanding of the environmental impact on and from food/feed chains”, the impact of the FUSIONS is specifically focused on developing and agreeing a better understanding of the environmental impact of food waste in the supply chain, demonstrating methods by which to reduce that waste that will be adopted across the EU27 and will result in a reduction in waste ensuring more efficient and effective food/feed supply chain.

List of Websites:

www.eu-fusions.org


Kontakt

Toine Timmermans, (Program Manager Sustainable Fresh Chains)
Tel.: +31 317 481524
Fax: +31 317 483011

Fachgebiete

Scientific Research
Folgen Sie uns auf: RSS Facebook Twitter YouTube Verwaltet vom Amt für Veröffentlichungen der EU Nach oben