Community Research and Development Information Service - CORDIS

H2020

MONTENIGHT2014-15 Report Summary

Project reference: 633406
Funded under: H2020-EU.1.3.5.

Periodic Reporting for period 1 - MONTENIGHT2014-15 (Researchers Night in Montenegro 2014/2015)

Summary of the context and overall objectives of the project

The project Researchers’ Night in Montenegro 2014-15 actually consisted of the continuation of its previous editions as from 2009; it was led by the same consortium composed of the Natural History Museum, the Montenegrin Science Promotion Foundation PRONA and the Ministry of Science.

The main objective pursued consisted of strengthening the efforts in bridging the gaps between researchers and public at large in all its components, although a strong focus was put on young people and kids.

The main events took place from the early afternoon on 26 September 2014 until the eraly hours of 27 September, in the Montenegrin capital, Podgorica, as well as in 7 smaller towns such as Porto Montenegro, Tivat, Kotor, Danilovgrad, Nikšić, Bijelo Polje, and Cetinje.

As for Podogorica, the main activities took place at Atlas Capital and at the Natural History Museum; over 200 hands-on experiments, Lego and other robot performances, science quiz, creative experiments, competition for high school students (final round), engineering competition for students (BEST, science and art installations, display of science movies, workshops (inter-disciplinary and inter-generational), science show, astronomical workshop, science cafés, concert…hands-on experiments and meetings with researchers were organised in the museum, while events specially addressing kids and families were offered in the shopping mall. (Science cooking, hands-on experiments, Science kindergarten, Planetarium, and Funny Math).

Guided lab visits (5) were organised at University of Montenegro, Centre for Eco-Toxicological Research, Hydro meteorological and Seismological Service of Montenegro, wine company “13. jul – Plantaze”, also in Podgorica.

As to the smaller towns referred to above, they offered hands-on experiments and interactive presentations within various research entities (Institute for marine biology, forensic institute, water plant, historical museum, botanical garden…)

Researchers’ Night proved once more to be a fun, educational and unique event gathering researchers, general population, the business sector, schools, young-talent programmes, various NGOs, governmental institutions, international agencies and academic institutions.

Work performed from the beginning of the project to the end of the period covered by the report and main results achieved so far

"Explanation of the work carried out during the reporting within the whole project in line with the Annex 1 to the Grant Agreement

AWARENESS CAMPAIGN

Target audiences

o Public at large regardless of age and scientific background;
o Special attention to be paid to high school; students, university students, young people in general especially when facing a career choice, pre-school kids, elementary schools’ pupils, parents, researchers’ schools authorities and teachers;
o Also focus on researchers themselves and media;

Messages conveyed

o Researchers are amongst us;
o Researchers are ordinary people with an extraordinary job;
o Science is interdisciplinary and researchers need cooperating nowadays for reaching better and faster results;
o Science is fun and enjoyable;
o Learning and practising science is in fact appealing;
o Being researchers is challenging but exciting;
o Researchers work on important jobs for social and economic well-being of local communities and mankind as a whole;
o Europe offers attractive career opportunities to researchers;
o Women in science;
o Scientific knowledge for sustainable development;

Main communication tools to rely on

Off line

o Organisation of media event with journalists as a kick off of the project;
o Direct meetings with various stakeholders (companies, researchers, science networks, universities, institutes, science services, school authorities and teachers, university students’ organisations, organisations of and for young people..);
o Publication of articles , announcements, advertisements in written press;
o Airing of promotional jingles, spots, interviews, programmes, announcements and talk shows on several radio and TV stations ;
o Direct invitations to heads of science talents activities in all schools (HSS, school directors, faculty deans, other research stakeholders);
o Direct visits to primary and secondary schools;
o Meetings aimed at describing the interdisciplinarity concept to be presented during the science cafés;
o Organisation of pre-events:
o Promotional hands-on experiments stand in the main shopping malls in Podgorica (Delta and Gintas);
o Open experiments contests for schools (Savnik, Zabljak, Pljevlja, Pluzine, Bar, Berane, Andrijevica, Plav, Rosaje, Ulcinj);

On line

o Revamping, constant updating and maintenance of the project website (programme, research in Montenegro, researchers’ profession, interactive functions allowing suggestions/improvements to the programme, suggestions of topics of interest…);
o Revamping, updating and maintenance of social networks profiles;
o E mailing;
o Posting of articles, announcements, promotional items on on-line journals, for a social networks groups (Facebook, Twitter)

Promotional material

o Programmes, leaflets, posters in various formats, bill boards, city lights, video clips, radio jingles, pictures;
o On line banners, ads website and links to several EU, institutional and popular websites;
o Mention of "This European Researchers' Night project is funded by the European Commission under the Marie Skłodowska-Curie actions" on all promotional material displayed;
o Promotional gadgets (displayed through the European corner notably), complying with the general guidelines available at http://ec.europa.eu/dgs/communication/services/visual_identity/index.en.htm


Overview of the results

o Setting up of visual identity of the project;
o Conception, realisation and display of promotional material: invitations, fliers displayed around the main venue (11.000), brochures/programmes (2.000) displayed during the event, big posters including event programme displayed in schools and faculties one week prior to the event;
o Public advertising: billboards in 6 different locations within the Capital, big tarpaulin close to the main venue, five city lights;
o Direct mailing to numerous potential participants;
o Direct marketing, invitation to heads of Science Talents’ Activities in all the schools, school"

Progress beyond the state of the art and expected potential impact (including the socio-economic impact and the wider societal implications of the project so far)

Main conclusions:
o Overall positive feedback about the event (activities, interest, contacts with researchers, concrete organisation, schedule, locations and venues);
o Typology of visitors: for a large part scholars from elementary and high schools, as well as students and young people;
o Activities most successful: hands-on experiments (students and scholars), tribunes and science café (older attendees);
o Excellent media coverage of the event (TV broadcast; web portals, newspapers…);
o Very positive opinion expressed by responders towards researchers and their potential contribution to society and he country's development;
o General will expressed by responders to take part in similar future events.

The main socio-economic impact and the wider societal implications of the action is the increased interest for science careers as shown amongst young people, interviewed during the event.

Related information

Record Number: 186289 / Last updated on: 2016-07-08