Community Research and Development Information Service - CORDIS


Power2Nights Report Summary

Project ID: 633330
Funded under: H2020-EU.1.3.5.

Periodic Reporting for period 1 - Power2Nights (Malopolska Researchers' Night 2014-2015)

Reporting period: 2014-05-01 to 2014-12-31

Summary of the context and overall objectives of the project

The European Researchers’ Night 2014 “POWER2NIGHTS” actually consisted of the continuation of several successful previous events in the same context (eight).
Such event, which has become a traditional “fall appointment” expected by the population, has encountered an increasing success from its start in 2007, where it was attended by 3.500 people while over 55.000 visitors took part in both 2013 and 2014 editions.
The programme of activities (over 1.000) appeared very rich, including hands-on experiments, science shows, demonstrations, presentations, guided visits to labs, workshops, exhibitions, competitions and quizzes, games and plays with scientists, performances, meetings and chats with researchers, European corners… spread between over 45 locations within 6 cities in the Malopolska Region, namely Krakow, Tarnow, Nowy Sacz, Niepolomice, Andrychow, Skawina.
The main purpose of the event consisted of enhancing the public recognition of researchers and their work, notably its impact on citizens’ daily lives and well-being, as well as demonstrating the interest of science and research and the potential interest of a research career towards young people.
Through fun, in accessible and understandable way for everybody, visitors were shown that science is all around them, and that scientists in their laboratories are working every day to make citizens' life better, easier and more modern.
Specific successes achieved by Malopolska researchers working in international scientific-research teams were also pointed out, which allowed stressing the importance of international cooperation in research.
Live broadcast via event website also occurred for several locations. About 900 researchers were directly and actively involved in the activities as well as 1.000 students, and about 120 research groups from over 30 partner institutions.

Work performed from the beginning of the project to the end of the period covered by the report and main results achieved so far


Target audiences:
o Public at large regardless of age and scientific background;
o Special attention to be paid to children and young people in particular those facing a career choice;

Messages conveyed:
o Researchers are amongst us;
o Researchers are ordinary people with an extraordinary job;
o Science is everywhere;
o Science has a huge impact on citizens’ daily lives;
o Research is fun and entertaining;
o Everyone can be a researcher;

Main communication tools to rely on:
o Publication of articles, announcements, advertisements in local, regional and national press including scientific journals (Focus), newspapers (Metro, Gazeta Wyborcza, Dziennik Polish), cultural magazines (Karnet) and children press;
o Airing of several promotional spots, announcements, interviews, programmes on several radio and TV stations (Eska, RMF MAxxx, Antyradio, RDN Malopolska) (TVP Krakow, TVN Player);
o Publication of a magazine entirely dedicated to the event (published since 2005 by coordinator, Innovative start), as well as information bulletins by the partners;
o Organisation of a press conference (representatives of partner institutions, Malopolska authorities);
o Direct invitations to schools in the region and regional authorities supervising educational institutions;
o Media sponsorship (radio, TV, newspaper, on line media);
o Display of promotional material to schools, community centres, partner institutions, organisational units, media showrooms;
o Public advertising (about 100 advertising poles, city lights, large format banners, Tv spots on screens in digital cinemas and transport vehicles);
o Close cooperation with media through the Malopolska region Press Office;
o Pre-event: Researchers’ night forerunner one week prior to the event in one of the biggest shopping centres of Krakow;

o Revamping, constant updating and maintenance of project website (programme, partnership, registration facilities, map, contests), synchronised with national website;
o Revamping, updating and maintenance of social networks profiles (Facebook, Twitter, new cover picture, current editorial content);
o Campaign on Internet portals (regional information portals, portals addressing kids and parents, scientific and educational portals, websites of partner institutions and media patrons);
o Direct electronic mailing to media (information of the event) and to schools;
o Posting of film relation from the event on YouTube and project website;

Promotional material
o Leaflets including detailed programme, posters, banners, roll ups,
o Ads, banners, websites;
o Mention of "This European Researchers' Night project is funded by the European Commission under the Marie Skłodowska-Curie actions" on all promotional material displayed;
o Promotional gadgets (such as T-shirts, glowing pens, flashlights fobs, reflective bands, young scientists diplomas) (displayed through the European corner notably), complying with the general guidelines available at
Overview of the results
o Conception, realisation and dipslay of promotional items (posters, leaflets, programmes, banners, give way (T-shirts, torches, reflectvie bands, diplomas, candies…);
o Publication of several articles in written press;
o Organisation of a press conference;
o Airing of over 250 promotional radio spots ;
o Airing of 40 promotional TV spots (regional TV stations);
o Public advertising in public transport, Led displays in the city centres of Krakow and Tarnow;
o Revamping, constant updating and maintenance of project website;
o 385.209 hits, 63.893 sessions and 41.990 one-off entries recorded on project website;
o Links with popular and institutional websites and posting of over 100 promotional banners and articles on over 100
o Revamping, constant updating and maintenance of social network profiles (Facebook, Twitter);
o 3.745 likers on Facebook;
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Progress beyond the state of the art and expected potential impact (including the socio-economic impact and the wider societal implications of the project so far)

- Collection and processing of 1.881 filled in quetsionnaires addressing kids and young people and adults;
- Completion of an Internet survey notably using Google Analytics;
- Conduction of an analysis of the media content;
- Main conclusions:
o Typology of visitors: mainly aged under 18 (60 %), 27,6 % having reached a high educational level, 64 % female and 36 % male, 45 % pupils from secondary schools, high proportion of visitors having already participated in one similar event (for some of them, namely 6 % of the students, 4th time), although the majority of responders being first comers;
o Overall positive feedback about the event (activities (93 % satisfaction), information displayed (81 %), venues and locations (79 %), event more interesting than other mass events (79,8 % school students, 82,4 % adults).

Related information

Record Number: 186433 / Last updated on: 2016-07-12