Community Research and Development Information Service - CORDIS

H2020

Salesdat Report Summary

Project ID: 684021

Periodic Reporting for period 1 - Salesdat (Unlock the full power of your Point of Sales)

Reporting period: 2015-07-01 to 2015-12-31

Summary of the context and overall objectives of the project

Luntarium has discovered a unique business opportunity for its software within mass products industry. The key feature of the software enables brands to collect key market information for their brand and its competitors at each point of sale such as position on the shelf, prices, promotions, if the product is correctly displayed, if the grocery stores have given the brand the right place for the slotting fee they paid to them, perform checks on hygiene and cleanliness of stores and much more. This information is sent in form of statistical and quantitative information to marketing managers at hea GTd offices to analyse and take actions in real time. Now-a-day this information is gathered inefficiently by companies through excel spread sheets or word documents, if they collect this important information at all.
Luntarium has completed the feasibility study and business plan to introduce this unique software in EU and worldwide mass products companies outsmarting the competition. Luntarium developed the feasibility report and business plan by performing quantitative and qualitative market research, interviewing mass products companies in Europe to determine strengths and weaknesses of the software, business plan and entry barriers.

Work performed from the beginning of the project to the end of the period covered by the report and main results achieved so far

Luntarium has completed the feasibility study and business plan to introduce this unique software in EU and worldwide mass products companies outsmarting the competition. Luntarium developed the feasibility report and business plan by performing quantitative and qualitative market research, interviewing mass products companies in Europe to determine strengths and weaknesses of the software, business plan and entry barriers.
Several actions have been taken place to perform these activities.
1- We have developed a website in order to showcase the project and it software. It includes logo of the software, description of the software, features, pricing, about us and contact information.
2- Developed printed material to present the product and its benefits.
3- The project lead and the responsible of the technical development of the software have had meetings with different potential clients.
4- The project team have had meetings with different software resellers and distributors to expand market reach.
5 Meetings with software legal experts
6 Developed an marketing and economical business plan
7 Determine the price structure for Salesdat software
8 Further developed the product Meeting the demands of the customers.

Progress beyond the state of the art and expected potential impact (including the socio-economic impact and the wider societal implications of the project so far)

Market research study and analysis

The project team worked hard to reach potential clients and showcase the software in order to obtain clear market information and obtain valuable feedback. We focused on multinational mass products companies however we had had as well meetings with local companies as well. This meeting included extensive travel to local offices of the potential clients.
Our software for sales rep is especially designed for mass products and packaged food companies however can be easily be customized for pharmaceuticals to collect market information from pharmacies and for winery’s companies to collect market information from restaurants. Therefore our target market could be much bigger than original thought.
The Salesdat solution has been developed using agile software development methodologies. Our clients can easy use it as packaged software or we can customised it to meet its specific expectations.

Technology and system feasibility
Due to the feedback received on our meetings held with potential clients and our research. We have made improvements on our software. We have improved the design, user experience and colours on the application and web so it can be more attractive.

Legal Feasibility
The proposed system has no conflicts with EU and local legal requirements.

Resource feasibility:

We could identify key influencers and we need to build the direct sales team with vast experience in selling software in this industry will be a key element for the commercialization of the software.

Conclusions
Thanks to the SME instrument, Luntarium SL has better understanding of market and clients’ needs, greater knowledge about competitors, more strategic approach among other aspects.

Related information

Record Number: 186471 / Last updated on: 2016-07-13