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  • Periodic Report Summary 1 - ARQTUR_13 (CAPACITY FOR CHANGE AND IMPLEMENTATION INSTRUMENTS IN TOURISM ARCHITECTURE DESIGN TOWARDS MORE INNOVATIVE, INTEGRATED AND SUSTAINABLE MODELS.)

Periodic Report Summary 1 - ARQTUR_13 (CAPACITY FOR CHANGE AND IMPLEMENTATION INSTRUMENTS IN TOURISM ARCHITECTURE DESIGN TOWARDS MORE INNOVATIVE, INTEGRATED AND SUSTAINABLE MODELS.)

• A summary description of the project objectives,

The project has four main objectives:
1. Analysis, assessment and evolution of different types of tourism coastal architecture and transformation and repositioning processes for more competitive and sustainable tourism models.
2. Strategies for the creation and/or renovation of the tourism architecture based on an intelligent, sustainable and competitive European model.
3. Instruments for public institutions and SMEs to promote integrated governance towards more sustainable and intelligent tourism models, within the framework of European policies.

As it was informed in the mid-term report, the project ARQTUR_13 has a new strategic objective based on emotional design of hotels for getting a more intelligent and competitive tourism model. Such objectives were modified according to the outcomes obtained at the first year of research. The project focused on customers’ experience keeping sustainability as variable, and adding health / emotion as a new independent variable in all studies.

• A description of the work performed since the beginning of the project,

1. Design of database and selection of study cases in the world according to specialization (design, sustainability and technology), scale and location.
2. Georreferencing of 225 cases studies by the field of study (Sustainable case studies, Integration case studies, Innovation case studies, Design case studies)
3. Collecting of techniques and materials in the design of green hotels
4. Identifying design codes on the façade of hotels through the material collected in research visits and graphical analysis previously performed
5. Data collection of customers reviews and photographs taken by clients in the best 10 hotels on TRIPADVISOR website.
6. Study for identifying customer’s emotional responses towards guest-room design by using facial expression recognition, in hotel’s virtual and real environments. The real environments chosen were SMEs of hospitality industry (two hotels and one tourist resorts).
7. Study of privacy and three environments to get an emotional and regenerative experience in public spaces. (Design of survey, “pilot study” validation with 10 participants, setting of experiment and data collected with 40 participants in a laboratory).
8. Study of physical attributes and nature presence in an indoor environment (hotel lobby) for getting an emotional and regenerative experience “healthy experience”. (Design of survey, “pilot study” validation with 12 participants, setting of experiment and data collected with 40 participants in a laboratory).
9. Study of sustainability and visual perception for getting emotional responses and arousal level. (Design of survey, “pilot study”, setting of experiment and data collected with 24 participants in a laboratory).

• A description of the main results achieved so far,

The project found out three main results and it is expecting by others three one which are being analyzing after the conducted experiment/studies:

Results of finished experiments (three experiments using pictures taken and verbal data of customers):

• (Facade of hotels). The design of facade based on emotional design people gets visual inputs to get a regenerative experience. In addition, the researcher did taxonomy of hotel facade; the research uncovers twenty-five elements unrepeatable to design façades of hotels and four types of façade categories represented by different types of building. Only two types of design contribute to a regenerative experience in natural and experiential perception through outside environment.

See Figure1. Process of serial codes of four types uncovers according their elements of design.

• (Guest room) The results highlight the high impact of natural light and views on the customer experience in LEED certified hotels. In additions, the research reveals a group of emotional codes in terms of comfort, relaxing and visual relations between built and natural environments.

• (Guest room) The research applied in environments the impact of emotional responses through facial expressions. Results showed low overall mean intensity values of each emotion in both virtual and real environments. Nevertheless, significant differences in the maximum peak intensity values were found between virtual and real environments with intensity values being higher in the real guestroom.

See Figure 2. Facial expression and recognition of emotion (left). 3D guest-room as stimulus (middle) Emotional valence during the stumulus (right).

In progress (three experiments applying Facial Expressions and Attention Restoration Theory):

• (Lobby) We hope to find out that positive emotions and restorative experience in a lobby of hotel with physical attributes and presence of nature. The research determinates two levels of presence of nature (high and low) and height of ceiling as physical attribute for contributing to get a restorative and emotional experience in indoors environments of resorts and hotels. The results hoped are based on the pilot study conducted for the experiment.

• (Public space) The results of second experiment try to discover how privacy levels may impact on people in outdoor environments. We hope to find out a statistical significance of emotion and regenerative experience between three types of outdoor environments (wàter, green and built) and two levels of privacy. The results hoped are based on the pilot study conducted for the experiment.

• (Guest Room) The last experiment tries to bring out results of how perception of sustainable messages in a hotel rooms may impact on emotional responses and customers' behaviors. The hoped results would contribute to the hospitality industry for promoting sustainable policy and actions whether the study find out high emotional responses and behaviors on customers.

• The expected final results and their potential impact and use (including the socio-economic impact and the wider societal implications of the project so far).

The project ARQTUR_13 would impact on hospitality industry from three main aspects:

A. Economic. ARQTUR_13 conducted six experiments to figure how out the design, technology and sustainability may increase revenue of hotels through understanding emotions and behaviors of customers.
B. Society. The final results of these experiments have the potential impacts of discovering those physical attributes in outdoor ad indoor environments in order to reduce stress and getting positive emotional responses on people.
C. Professionals (Designer and architects). ARQTUR_13 would offer to the wide world of architects and interior designers new tools and strategies to design environments more proper to a well-being society. The researcher put in relation emotional responses and Attention Restoration Theory to get this expected result.

Related information

Documents and Publications

Reported by

UNIVERSITAT POLITECNICA DE CATALUNYA
Spain

Subjects

Life Sciences
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