Community Research and Development Information Service - CORDIS

H2020

ESC Report Summary

Project ID: 633260
Funded under: H2020-EU.1.3.5.

Periodic Reporting for period 1 - ESC (European Reseearchers Night: Researchers in Real Life.)

Reporting period: 2014-05-01 to 2014-12-31

Summary of the context and overall objectives of the project

“Researchers in Real Life”, the European Researchers’ night 2014 is an event in Aragon, aimed at showing to the general public researchers as ordinary people while pointing out the impact and influence of their work on citizens’ daily lives.
The event took place in a festive mood with activities in City Centre streets. Worth noting that since the last three years, the Researchers’ Night has become a kind of traditional Fall event in Zaragoza.
The activities were specifically designed to address the public at large in all its components with a strong focus on young people.
Local researchers were actively and directly involved in the activities from the very start.
The activities related to topics such as “how researchers are in real life”, their hobbies, the sports they like, and their common interests with the public at large. They also show the current research developed in Aragon and its potential benefits for economy, employment, well-being…
The event consisted of a real “Science party” involving most of the research entities in Aragon within a tag “Researchers in Real Life” that has become popular for people in the Community. The regional stakeholders’ involvement is also worth noting, allowing also the taking on board of participants initially not planned and consequently reaching a broader audience than expected.
Special attention was paid to promotion of scientific careers towards pupils and students, notably by illustrating the various roles possibly played by researchers in both industry and academia.
The management team of project was the same as last editions, namely: Esciencia Eventos Cientificos as coordinator, the University of Zaragoza, ARID Foundation (Government of Aragon), which employ half of researchers of Aragon. Furthermore, cooperating bodies such as The Spanish National Research Council (CSIC), and Dinopolis Foundation (managing the Teruel science museum) got invovled in the implementation of the action and consequently allowed reaching further researchers and spoonsors.

Work performed from the beginning of the project to the end of the period covered by the report and main results achieved so far

"WP 1. AWARENESS CAMPAIGN

Target audiences:
o Public at large regardless of age and scientific background;
o Special attention to be paid to young people, especially those facing or about to face a career choice;

Messages conveyed:
o Researchers are amongst us;
o Researchers are ordinary people with an extraordinary job;
o Research is indispensable;
o Research is everywhere;
o Research is up to you… better research it yourself!;
o Research is fun and exciting;
o Researchers and research are fun;

Main communication tools to rely on:
Off line:
o Publication of articles, announcements, advertisement in regional press;
o Publication of press releases;
o Airing of promotional spots, interviews by researchers, programmes on radio and TV programmes;
o Direct meetings and phone contacts with authorities of Education within Aragon government;
o Direct meetings with partners and sponsors, media, on line agendas managers, researchers, bloggers and editors of science news and science communication;
On line:
o Revamping, constant updating and maintenance of project website;
o Revamping, updating and maintenance of social networks profiles;
o Links to partners’ websites, institutional and popular websites;
o Publication of banners and ads (websites and social networks);
o Mailing to several lists of researchers, schools and associations;
o Realisation of video podcast “meet a researcher (researchers in daily lives);

3.- Promotional material
o Posters, flyers, programmes;
o Banners and ads, websites;
o Mention of "This European Researchers' Night project is funded by the European Commission under the Marie Skłodowska-Curie actions" on all promotional material displayed;
o Promotional gadgets (displayed through the European corner notably), complying with the general guidelines available at http://ec.europa.eu/dgs/communication/services/visual_identity/index.en.htm

Overview of the results:
o Conception, realisation and display of promotional material (posters of various formats, flyers, flags, roll ups, posters describing the activities, programmes, give away such as bags, flyers, pens, snacks…, mupis in Zaragoza;
o Publication of press releases in both digital and written press (newspapers, webpages and blogs, sponsors' websites) 15 general and 3 at city level;
o Airing of radio spots (week of the event) (2);
o Airing of researchers' interviews(9);
o Posting of banners on various webpages (university of Zaragoza, digital press, newsletter);
o Setting up, constant updating and maintenance of project website 8.000 hits of which 3.500 the week prior to the event;
o Setting up and updating of social networks profiles (Twitter, Facebook: 208 Followers on Twitter, 431 Facebook views and 10.000 publications);
o General mailing to communication agencies, schools and partner organisations;
o Mailing to researcehrs (information about participation, event)
o Mailing to cultural centres, associations, schools …containing event ifnromation and programme;
o Mailing to general public (event ifnromation and programme);
o About 300.000 people made aware of the Researchers'Night and its general objectives.

WP2.- ACTIVITIES DURING THE NIGHT
List of locations and venues involved:
Alcaniz: Alcaniz square centre
Zaragoza: St Francisco square, tram of Zaragoza, sport facilities Council of Zaragoza, streets and public spaces in the City;

Main types of activities planned:
Hands-on experiments, demonstrations, games, sports, workshops, tastings, short talks, concerts, shows, competitions, special kids’;

Detailed programme of activities:
(ZARAGOZA)
o Researchers’ fair: showcase of research projects and work outdoors by researchers, simulations, exhibitions (robotics, science of materials, nanosciences, engineering), science investigation shows, competitions (mathematics, statistics);
o Table games: chess, maths, quizzes;
o Workshops: DNA extraction, quirality (aged 6-8), chemistry, physics, genetic (aged"

Progress beyond the state of the art and expected potential impact (including the socio-economic impact and the wider societal implications of the project so far)

Collection and processing of 538 surveys, of which 326 prior to the event and 195 after;
o Realization of interviews of 17 researchers;
o Main conclusions:
o Overall positive feedback about the event (activities, interest, contacts with researchers, concrete organization scheduling, locations and venues…);
o Major participation of teenagers (58 % polled during the event);
o Most successful activities: live demonstrations, , shows workshops, concerts and shows
o High awareness about the necessity and societal impact of the researchers' work (over 90 % responders);
o Clear need for further actions in the field, since about 60 % of the responders didn't know about researchers' work, and many of them didn’t know at all about Researchers' Night;
o General will expressed by responders to take part in future similar events.

Related information

Record Number: 189995 / Last updated on: 2016-11-03