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H2020

FUNBRUSH Report Summary

Project ID: 719451

Periodic Reporting for period 1 - FUNBRUSH (FunBrush – smart device to change brushing teeth into fun and healthy game)

Reporting period: 2016-03-01 to 2016-07-31

Summary of the context and overall objectives of the project

The SME Instrument Phase 1 FunBrush project led us to the confirmation of a very promising business opportunity for FunBrush product and its socio-economic impact as an ICT solution facing the problem in oral-health care.
FunBrush project struggle with such problems as all parents everyday do: how to encourage children to take care of oral hygiene. Brushing teeth is an activity that many children find not useful and boring, but what is the most important – they do not understand the future consequences of not brushing or brushing with the wrong technique. According to specialist’s opinion those are the key aspect of children dental problems. And those problem are urgent because nowadays dental decay is a worldwide epidemic, especially among young children.
The solution for parents that are challenged to make children brush their teeth regularly is FunBrush. FunBrush provides a smart toy to change teethbrushing into what children love the most – games. This innovative approach is connected with the Internet of Things revolution – the fastest growing branch of electronics nowadays. It gives an opportunity to use ICT solution to solve the problem in oral- healthcare, that has a direct effect on decrease in costs which are currently incurred in case of dental services related to caries and other periodontium diseases. As a result of realizing the project for children which associates teethbrushing with unpleasant duty, they will be able to find joy and fun in this task. In social terms, it will translate directly into decrease in caries incidence, thanks to quality improvement in terms of taking care of oral cavity hygiene and creating correct habits among children. Learning through fun is obviously the most effective form of eduction in this target group.
The main objective of the overall innovation project is the realization and preparing to commercialization on the EU and US markets of FunBrush - a device for children to teach them how to brush their teeth and change this activity into a fun and healthy adventure.
The specific objectives of Phase 1 of the project was elaboration of feasibility study with a business plan related to the realization and preparing to commercialization of an already developed prototype of FunBrush.
The main conclusion of the action is that the main objective of the overall innovation project to complete and prepare to production of FunBrush device and working platform coherent with customers needs and requirements of the successful strategy implementation was confirmed and it shall be continued.
Most importantly though, project realization allowed providing deepened analyses, based on which refinement and evolution of product functionality, as well as business assumptions was possible. Preparing the Feasibility Study along with the Business Plan allowed to create a precise plan for further actions and equip the people deciding about company progress with a number of necessary pieces of information (market data, analyses, risks, prognoses) for their correct completion, as well as potential investors or grant giving entities with regard to decision about participation in the project. It also allowed to analyze different product commercialization variants (as a part of consortium or established target company), as well as tasks necessary to ensure proper intellectual property rights protection.

Work performed from the beginning of the project to the end of the period covered by the report and main results achieved so far

Project FunBrush – smart device to change brushing teeth into fun and healthy game (SME Instrument Phase 1) was realized from 1st March to 31st July 2016. According to schedule each task was realized by responsible entity: coordinator Funbrush Ltd and partner FINEUS. Its final outcome was elaboration of feasibility study with a business plan related to the realization and preparing to commercialization of an already developed prototype of FunBrush.
The work performed according to Task 1 to Task 7 of Phase-1 includes:
-market analysis and the market segmenting in order to effectively define the profile of target customer.
-detailed technical analysis and technological feasibility of the investment in terms of miniaturization, device battery and charging.
-detailed analysis and the functional project of the platform
-professional analysis of sensitivity and risks
-financial analysis of the venture
-plan of solution introduction and commercialization
-professional analysis of intellectual property management policy with formal and legal analysis containing a set of required certificates and legal restriction on particular markets.
The feasibility report visualized the overview of performed works and the results of actions defined in the grant agreement, i.e. regarding the technological, technical and economical feasibility of the project. It presented updated status of the business concept which has been described in Funbrush application, as well as development plans and benefits provided to the company by realization of this project. The report is also including information regarding further actions related to commercialization of an innovative toothbrush tip solution, along with expected funding sources
As a result we generated a business plan within the Phase 2 approach, supported together with an technological work plan for Phase 2.
Beneficary provides dissemination activities especially information on website that this project has received funding from European Union’s Horizon 2020 research and innovation programme SME Instrument under grant agreement 719451

Progress beyond the state of the art and expected potential impact (including the socio-economic impact and the wider societal implications of the project so far)

FunBrush provides a smart toy to change teethbrushing into what children love the most – games. This innovative approach is connected with the Internet of Things revolution – the fastest growing branch of electronics nowadays. It gives an opportunity to use ICT solution to face the problem in oral- health care what have a direct effect on decrease in costs which are currently incurred in case of dental services related to caries and other periodontium diseases. As a result of realizing the project for children which associate teethbrushing with unpleasant duty, they will be able to find joy and fun in this task. In social terms, it will translate directly into decrease in caries incidence, thanks to quality improvement in terms of taking care of oral cavity hygiene and creating correct habits among children. Learning through fun is obviously the most effective form of eduction in this target group.
The SME Instrument Phase 1 FunBrush project led us to the confirmation of a very promising business opportunity for FunBrush product and its socio-economic impact as an ICT solution facing the problem in oral- health care. It confirms FunBrush potential as an ICT-related disruptive innovation.

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