Community Research and Development Information Service - CORDIS

H2020

PROTECT-2 Report Summary

Project ID: 710770

Periodic Reporting for period 1 - PROTECT-2 (PeRsonnel lOcation and Tracking for safEty of Critical InfrasTructures)

Reporting period: 2016-03-01 to 2016-08-31

Summary of the context and overall objectives of the project

The global indoor location market is expected to grow to 4.4 billion USD by 2019. Although attractive, there is a sound evidence of a still unsatisfied need of a location and tracking system in GPS-denied environments for prevention, preparedness and time/risk-critical operations.

The impossibility of locating and tracking the operators in scenarios where the GPS signal is absent (e.g. hostile jamming, indoor environments) is still a major cause of severe decrease of the Situational Awareness, thus decreasing the prevention, preparedness and post-crisis recovery capabilities.

With PROTECT project, DUNE introduces a new autonomous, infrastructure-free, wearable and layered tracking system for GPS-denied environments, with a number of advantages w.r.t. competitors.

With the PROTECT project DUNE will introduce in the CIP landscape a new personal, autonomous, infrastructure-free, wearable and layered tracking system for GPS-denied environments.
Major PROTECT advantages w.r.t. competitors: no need of ad-hoc deployed infrastructures, floorplans, calibrations or fingerprinting measurement campaigns; low weight and pocket-size.

The PROTECT project objectives are:
-boost DUNE business, obtaining a strong positioning in the indoor localisation market for CIP;
-deploy in the market a disruptive innovative solution empowering CIP stakeholders to significantly improve the doctrines related to prevention, preparedness and post-crisis recovery;
-explore new market opportunities given by the re-use of this technology into other markets (e.g. tourism, location based gaming, pipeline inspection, mall marketing strategies, caving applications).

Principal actions undertaken in Protect: signed contracts/projects; direct marketing actions; Freedom to operate actions; promotional and academic actions; business plan for the next three years; technical progress toward TRL8.
The development of the feasibility study led to the following indications:
-a better view of the potential customers, enlarging it from the originally addressed ones (defence, homeland security), to new groups (retail and indoor localisation);
-the convenience of including as business partners also System Integrators and Software vendors;
-a substantial improvement of the offer (originally limited to the sale of a device, not able to capture a part of the potential market): the product offer has been re-designed to be one unique platform, with layered products/services (pre-sell, devices, consultancy, maintenance, start-up);
-quantification of the targeted area price for PROTECT system: SaaS model (5 k€/year subscription); standalone (5 k€/user); start-up (5 k€ one-shoot); hardware (1.5 k€/unit), support (maintenance: 0.5 k€/year + HW 0.5 k€/year);
-quantification of the break-even, occurring between the last quarter of the 1st year and the 1st quarter of the 2nd year from the start of the implementation of the business plan;
-quantification of the revenues (€ 1.462.988, venture capital (€ 518.250), total earnings (€ 533.588), gross margins (36,47%) and overall effort (€ 929.400) needed to implement the business plan, over a three years’ time span.

Work performed from the beginning of the project to the end of the period covered by the report and main results achieved so far

"Actions undertaken by PROTECT-2
Below are listed the major promotional/marketing and technical actions undertaken from the start and in the frame of PROTECT-2.

Signed contracts/projects
- Signed a contract with the International Atomic Energy Agency (IAEA) for the provision of 4 sensor units for pedestrian tracking.
- Signed a contract with the International Atomic Energy Agency (IAEA) for the design and coding of a Software interface for the pedestrian tracking management.
- Successfully passed the 2nd phase of the Smart@Fire project (within European Commission FP7 initiative, for the pre-procurement of 10-15 k tracking units for the Belgian firefighters).
- Signed a partnership (36% ownership) with Eyezone (UK) for the procurement of localisation and tracking systems.
- As a partner of Eyezone, signed a contract with AVON Fire & Rescue for the provision of localisation/tracking systems.

Direct marketing actions
- In the frame of the actions of the ATEN IS network (DUNE is a member);
- Presentation of the DUNE tracking system to the Security Expo Sofia (Bulgaria), 16–19 March 2016;
- Signature of the “Laboratory Agreement – May 2016” cooperation contract with the BIACD Institute in China;
- Signed a contract with “Simposio SRL” for marketing and promotional actions in Italy.
- Participation to “Something ELSE –CheckUp Aziendale”, Consiglio Nazionale delle Ricerche. Rome (IT), June 17th, 2016.
- Joined the “Enterprise Europe Network” in June 2016.

Freedom to operate actions
- Outsourced a legal-marketing consultancy activity focussed on: the indoor localisation market value and trend; opportunities and threat analysis; competition and the legal aspects (privacy issues) of the human tracking.

Promotional and Academic cooperation actions
- Ranked first in 2D category in the "Microsoft Indoor Localization Competition - IPSN 2016", collecting the topmost teams worldwide; Vienna 10-11 April, 2016.
- Invited lecture “From science to business: human tracking in GPS-denied environments: a study case” March 14th, 2016, Roma 3 University, Rome (Italy);
- Accepted publication “Contextual processing for pedestrian tracking in GPS-denied environments” for the Indoor Positioning and Indoor Navigation - IPIN-2016 ( Madrid, Spain, 4-7 Oct. 2016).
- Cooperation with the University of Rome "La Sapienza" (Dept. "Geodesia e Geomatica") to map floorplan of the main site of the Institution in Via Eudossiana (April 2016);
- Dune has been the supervisor of two graduation sessions at the University of Rome "La Sapienza"

Technical actions toward TRL8
- Several technical tests in a number of real environments performed on: new IMU sensor technology; new pre-processing techniques to automatically detect the start of the walk; new step detection algorithm and benchmark the difference of the achievable performance between foot-mounted and ankle-mounted systems."

Progress beyond the state of the art and expected potential impact (including the socio-economic impact and the wider societal implications of the project so far)

Updated status of the business idea
The implementation of the SME Instrument Phase-1 did not lead to any substantial difference of the basic business idea. More specifically, with respect to the originally planned business idea, we spotted a better vision of the potential market and, what matters most, a better quantification of the reachable market. This didn’t change to a significant extent the business idea, but addressed to a refinement of the product offer (unique platform with layered products/services) and customer’s approach policies.

Evolution of the strategic idea
As a result of the outcome of the business plan, the strong indication toward the continuation of the project emerges. The strategic idea has evolved, indicating:
- a better view of the potential customers, enlarging it from the originally addressed ones (defense, homeland security), to new groups (retail and indoor localisation);
- the convenience of including as business partners also System Integrators and Software vendors;
- the need of allocating a dedicated full-time resource to handle the marketing and the implementation of the business plan of PROTECT;
- a better view and quantification of the direct and variable costs to be faced for the implementation of the developed business plan, over a three-years’ time span;
- a substantial improvement of the offer: it was originally limited to the sale of a device and the relevant processing software, but the development of the business plan has clearly shown that this offer is not able to capture a part of the potential market and missed the possibility to cope with the need of customers in need of consultancy, but not needing devices and software; as a consequence, the product offer has been re-designed to be one unique platform, with layered products/services (pre-sell, devices, consultancy, maintenance, start-up);
- quantification of the targeted area price for PROTECT system: SaaS model (5 k€/year subscription); standalone (5 k€/user); start-up (5 k€ one-shoot); hardware (1.5 k€/unit), support (maintenance: 0.5 k€/year + HW 0.5 k€/year);
- quantification of the break-even, occurring between the last quarter of the 1st year and the 1st quarter of the 2nd year from the start of the implementation of the business plan;
- quantification of the revenues (€ 1.462.988, venture capital (€ 518.250), total earnings (€ 533.588), gross margins (36,47%) and overall effort (€ 929.400) needed to implement the business plan, over a three years’ time span.

Change of the objectives, concept, approach and impact
As a consequence of the activities carried out in the SME Inst. Phase-1, no changes of the objectives and concept have been identified. With respect to the original plan, the approach has been enlarged, including a broader ensemble of potential customers and, accordingly to this, adapting the offer, moving from the sale of devices and software to the offer of a platform, capable of meeting the need of devices, software, maintenance, consultancy, start-up.

Related information

Record Number: 192835 / Last updated on: 2016-12-14
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