Community Research and Development Information Service - CORDIS

H2020

MIND-SETS Report Summary

Project ID: 640401
Funded under: H2020-EU.3.4.

Periodic Reporting for period 1 - MIND-SETS (Mobility Innovations for a New Dawn in Sustainable (European) Transport Systems)

Reporting period: 2014-12-01 to 2016-05-31

Summary of the context and overall objectives of the project

MIND-SETS is a Coordination and Support Action financed by DG Research under the H2020 Framework Programme. The project started on 1 December 2014 and has a duration of 30 months.
The MIND-SETS project provides a new approach to understanding mobility as part of the overall changing lifestyles of different population groups across the diversity of European culture. The project will assess how we can better understand mobility at the level of lifestyle patterns, set against social, economic and technological trends: in short – what are people’s mobility MIND-SETS across Europe? This will involve a new approach that brings together mainstream sociologists, environmental psychologists and economists together with sustainable mobility and travel behaviour specialists as well as experts in social, technological and ITC trends: a full multi-disciplinary, new type of team to assess mobility issues. The aim is to change the ‘professional mind-set’ of mobility stakeholders involved not only in planning and policy but also those in the private sector designing and providing new mobility products and services into the European marketplace.
To reach these objectives, MIND-SETS collects and coordinates existing knowledge on the various factors influencing mobility behavior, from the perspective of different disciplines. The new ‘MIND-SETS approach’ is then developed as a decision support instrument, in the form of guidelines to assist the range of investment decisions facing stakeholders in the mobility arena. The guidelines, covering all modes from shoes to aircraft, will provide an understanding of the relative importance of different drivers and barriers that influence the role mobility plays in the lifestyles of Europeans, and to provide an understanding as to how this is changing in the future. In this process, it will advise stakeholders on primary data and intelligence requirements or available secondary sources to assist mobility decision-making practice. The guidelines, as well as all of the supporting intelligence gathered and processed on the way, will be stored in the MIND-SETS Knowledge Centre, which will be an interactive tool providing a simple logic for stakeholders to access while making mobility decisions.

MIND-SETS is structured in six sequential workpackages, which provide the coordination and support for more effective mobility innovation management.
• Workpackage 1 provides for coordination and management of both administrative and scientific tasks.
• Workpackage 2 coordinates and reviews current knowledge regarding what is understood about mobility decision-making, and how this understanding is incorporated into current practice.
• Workpackage 3 uses the multi-disciplinary knowledge on mobility behaviour from Workpackage 2 to build a Mind-sets approach. This concept and approach is then validated in workshops with key experts in the field in Europe: focusing on four case studies that reflect the key future directions in mobility policy and technology supply:
o Attitudes towards future mobility automation
o Appraisal methodologies for better analyzing seamless mobility projects and services
o Impacts of smart and virtual mobility: mind-sets in Big Data
o Sustainable and inclusive mobility: mind-sets in the role of mobility to improve quality of life (RUG)
• Workpackage 4 develops the Mind-sets approach, validated by experts, to produce a set of guidelines for mobility decision-support. In this workpackage, the emphasis is on validating the guidelines with a Think Tank of key mobility stakeholders based on the range of decision-making environments they face and expect to face in the future.
• Workpackage 5 provides the channel for the exploitation of the Mind-sets guidelines. Exploitation will focus on the setting up and operation of an on-line Mind-Sets Knowledge Centre for stakeholders to access the guidelines, receive support and provide feedback.
• Workpackage 6 provides the project communication media and channels for awareness raising.

Work performed from the beginning of the project to the end of the period covered by the report and main results achieved so far

During the first 18 months, the MIND-SETS team has been working to coordinate what is known about mobility across a wide range of disciplines, bringing new concepts and ideas into the transport area. The consortium has crossed many disciplines in this process (economics, social science, psychology, consumer behaviour analysis), each has bought new ideas to the table resulting in a successful cross-fertilisation process, culminating in an innovative approach to looking at mobility - the MIND-SETS approach. This MIND-SETS logic has undergone an internal evaluation with 50 transport experts at a restricted workshop organised in Barcelona in October 2015, and remotely through a Delphi survey with 141 stakeholder from 104 institutions across the continent.
The project is now at the stage of tailoring the MIND-SETS approach to meet the needs of the target groups that will benefit from the project outcomes, namely policy-makers and planners; research groups; and mobility product and services providers. Preparatory work for the elaboration of the MIND-SETS guidelines has been made as well as preliminary exploitation activities in view of the forthcoming MIND-SETS Knowledge Centre.

To date, MIND-SETS produced a number of deliverables offering the following outcomes:
• A multi-disciplinary review of the roots of mobility behaviour (Deliverable 2.1)
• A review of mobility behaviour in current transport policy and planning (Deliverable 2.2)
• A new approach to understanding mobility behaviour (Deliverable 3.1)
• The views of European experts on the new approach, in relation to key mobility trends (Deliverable 3.2)
• A way forward for transport policy makers and professionals in the new mobility environment; such as the new sharing economy (Deliverable 3.3)

Progress beyond the state of the art and expected potential impact (including the socio-economic impact and the wider societal implications of the project so far)

Over the last 40 years, much has been learned about the travel behaviour of different groups of society. We know, for example the social distribution of the types of journeys made, their mode, timing, length and duration. We have knowledge of the impacts that greater mobility and accessibility have had on the volume of mobility in recent decades, and the nature of that growth. We have knowledge of the impacts of mobility deprivation on the activity chances of individuals. However, we still understand little of the underlying processes that drive mobility decisions; what factors affect people’s propensity to change behaviour.
MIND-SETS hascoordinated knowledge on these previous ideas and evidence on mobility behaviour, and used this as the building blocks for a new vision. The experts involved in the validation process have described the approach taken as a ‘Breath of fresh air’ in the mobility field – ‘turning our current practice on its head’. The approach taken to look within disciplinary silos and pull together a rich and diverse intelligence on mobility has certainly paid rewards. It is now the stage in the project, when this new intelligence has to be tailored for exploitation to the diverse mobility stakeholder groups – planners, policy-makers, citizens, communities and their representatives, and new product and service providers in the mobility sector. This will cover all stages of the innovation process from early ideas and concepts to full market take-up. The mobility industry is the largest industry in the World and one that is undergoing a paradigm shift: a new World of mobility possibilities is opening up with new innovations emerging every month, seemingly without boundaries. MIND-SETS takes up this challenge to inform and stimulate this new mobility arena with tailored guidelines for the target groups, embedded within a MIND-SETS Knowledge Centre – a practical one-stop-shop for mobility decision-support. MIND-SETS is a human-based approach that will provide the mobility industry with the knowledge of how people are using physical and virtual mobility to shape new diverse and radically lifestyles from what has gone before; and how their products, services, plans and policies can be best tailored to support growth, sustainability and inclusion. The fundamental principle of free movement is now being challenged, and yet the citizen’s appetite for more mobility is seemingly unlimited, in this innovative though volatile environment, the intelligence of MIND-SETS will be critical.

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