Community Research and Development Information Service - CORDIS

H2020

SCIENCE4FUTURE Report Summary

Project ID: 722957
Funded under: H2020-EU.1.3.5.

Periodic Reporting for period 1 - SCIENCE4FUTURE (WissenSchafftZukunft in der KielRegion Nacht der Wissenschaft 2016/2017)

Reporting period: 2016-04-01 to 2016-11-30

Summary of the context and overall objectives of the project

SCIENCE4FUTURE was the first regional European Researchers’ Night in Northern Germany. For the first time all of the region’s 14 research organisations comprising all academic disciplines joint forces to showcase their researchers and work to the public thus demonstrating the great impact and importance of research for our region.
The overarching objective of SCIENCE4FUTURE is to give the general public an opportunity to meet the researchers who work in our region, to appreciate their invaluable contribution to our every-day lives and to understand the social, economic and environmental importance of science and research for our region.
In the short term (ie. during the NIGHTs), SCIENCE4FUTURE will achieve the following objectives:
•break down stereotypes about researchers and their careers as well as increase appreciation for researchers’ work through personal interactions with researchers
•spark interest in research in young people, especially those from socio-economically disadvantaged or academically-distant backgrounds, through a professional media campaign involving a celebrity youth science presenter, a careful selection of activities and suitable venues
•develop an understanding that research has an impact on every aspect of our daily lives through theme-based activities presented by researchers
•give public an overview of the wide range of research projects happening at our doorstep and the various benefits they generate by including all research organisation in the events
In the medium term (ie. in the months following the NIGHTs), SCIENCE4FUTURE will achieve the following objectives:
•increase the uptake of regular practical research-related activities in homes, nurseries and schools by training teachers, nursery staff and parents during the NIGHTs in simple “take-home” experiments
•improve coordination between research organisations and regional/national initiatives that aim at increasing awareness of science in schools and nurseries
•achieve international visibility for our as a hub for excellent research by participating together with around 40 other cities in the European Researchers’ Night
In the long term (ie. the years following the NIGHTs), SCIENCE4FUTURE will achieve the following objectives:
•increase the uptake of research careers, by increasing the number of pupils with university entrance qualifications and increasing the number of students enrolled in our universities
•establish an annual regional European Researchers’ Night in the Kiel Region

Work performed from the beginning of the project to the end of the period covered by the report and main results achieved so far

"AWARENESS RAISING CAMPAIGN
o Development of the visual project identity (logo);
o Organisation of a press conference (official launch of the awareness campaign, 03/05/2016), notably attended by the Mayor of Kiel and members of the governing boards of Kiel's 3 universities;
o Conception and production of promotional material: posters, postcards addressing particularly children, English material (notably postcards, specifically addressing non native German Speakers incl. refugees);
o Display of promotional material to all local schools (nursery, primary and secondary) addressing pupils and teachers;
o Display of printed material to charities, teachers of German as a foreign language, addressing refugees;
o Publication of articles in newspapers and free City magazines;
o Advertising on public transport during the weeks prior to the event(busses);
o Announcements, promotional spots, through radio and TV stations;
o Setting up and constant updating of the project website, namely www.wissenschafftzukunft-kiel.de;
o Announcements and promotion through the official partners’ websites;
o Use of social networks, such as YouTube and Facebook;
o Production of a promotional video (displayed through YouTube);
With a view to 2017:
-Increased audio-visual presence, and possible change of partner since radio and TV promotion could be improved;
-More social media output;
-More targeting of the secondary schools (in cooperation with partners cities, since the geographical coverage will be extended);
o About one million people made aware of the European Researchers' Night and its objectives.
ACTIVITIES DURING THE NIGHT
o Offer of the activities as described in the Grant Agreement, namely:
o Official opening by Minster-President Thorsten Albig, at 3pm;
o Closing of the event in the early hours of the following morning;
o Activities articulated around "women in research and refugees";
o Activities in the CITTI Park shopping mall throughout the day until 8 p.m.;
o Other venues offering activities between 3pm and 11pm;
o More than 100 activities:
o Specific kids programme (indicated with special icons);
o Hands-on and interactive sessions specifically addressing the young audience;
o Talks, discussion panels moderated by popular science journalist and involving 9 of Kiel’s most prominent female researchers;
o Special workshops addressing refugees wishing to enter higher education in Germany;
o Showcasing of 2 EU-funded projects, notably FP7 project IRRESISTIBLE, Horizon 2020 project MARINE MAMMALS;
o Venues linked through a free shuttle service;
o Active involvement of over 200 researchers, of whom:
o 10 having benefited from MSC schemes (limited number due to the current restructuring of the MC alumni association);
o 20 having benefited from other EU support (FP7, HORIZON 2020);
o Active involvement (exhibitions, hands-on activities) of over 150 education experts, teachers and pupils from 10 different countries, covering topics as varied as climate change and breastfeeding;
o 11.235 visitors having taken part in the activities offered;
o With a view to 2017:
o Clearly structured and varied programme;
o Good mix of hands-on activities and talks;
o Easily accessible venues supported by local assistants and where possible with catering;
o Reinforcement of the presence of MSC fellows."

Progress beyond the state of the art and expected potential impact (including the socio-economic impact and the wider societal implications of the project so far)

o Collection and analysis of 807 questionnaires based on a survey conducted in 6 venues by Prof Jörg Kilian, expert in stereotype research at Kiel University (CAU), and Prof Elke Kronewald, expert in media and communication studies at the University of Applied Sciences in Kiel (FHK), including 136 follow up via on line questionnaires or phone calls;
o Participation the' exercise rewarded by give away (pencils, key rings)
o Main conclusions:
o Typology of visitors: 50,7 % female, 49,3 % male, average age 36-37, most aged 45-54 (23,1 %, followed by aged 25-34 (20,1%) and aged under 18 (1( %), 65,4 % from Kiel, about 66 % having completed or being currently in tertiary education, 409,1 % having a researcher in their family, having had knowledge of the event mostly via the word of mouth (friends) for 33,5 % followed by newspapers (25,1%);
o Overall positive feedback about the event itself (activities, contacts with researchers, venues, concrete organisation, scheduling);
o Improved public perception of researchers and research:
o More positive attitude towards science and scientists;
o More realistic picture of research after attending the NIGHT;
o Feedback from researchers:
o Minor logistical and technical problems;
o Enthusiasm regarding the contact with a wider and diverse audience than usual;
o Most researchers stayed longer than planned in the venues;
o General will to be involved in the 2017 event;

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