Community Research and Development Information Service - CORDIS

H2020

FAWORIT 2016-2017 Report Summary

Project ID: 722562
Funded under: H2020-EU.1.3.5.

Periodic Reporting for period 1 - FAWORIT 2016-2017 (Fascinating World of Researchers in the Age of Technology 2016/2017 - The New Generation of Innovators)

Reporting period: 2016-04-01 to 2016-12-31

Summary of the context and overall objectives of the project

The main objectives of “FAWORIT 2016-2017”, the European Researchers’ Night in Hungary in 2016, consisted of:
• Showing the public how innovative solutions, new products, services, inventions affect our daily lives;
• Presenting the creators of innovative solutions: the researchers, their work and career, their personalities, daily life and hobbies with a view to support their public recognition;
• Encouraging the youth – with a special focus on girls – to embark on scientific careers by involving young innovators in our programmes;
• Highlighting how rewarding it is to change the world, to make real impact on our everyday lives with showing attractive career paths to young innovators.

For such a purpose, a very intensive awareness campaign was undertaken. Our main target group was students between the age of 8-20 but we organised programmes for younger children and for their parents, too, as they considerably influence the career decision of children.

Most activities, taking place in over 40 different cities, more than 150 different venues with over 2.000 different programmes, focused on the researcher seen through their career and the lively experiences of their scientific life, completed with lots of connected partners, their venues and knowledge and experiences in science.

We addressed the lessons learnt from previous Researchers’ Nights by using new, novel methods and solutions. We have experienced in the last years that our activities usually attract well-educated citizens living in larger towns. Therefor we widened the circle of our target group by organising spectacular events on the street, in public places (“Science in the City”). This kind of activity started before the event as part of the awareness raising. This way we could attract another type of audience to our activities, too. By involving contributing partners as the Budapest University of Technology and Economics (BME) and Google Ground in our project, we also aimed to reach out to more young people.

All the programmes’ and communication strategy’s purpose consisted of illustrating that being a researcher is cool and creative and researchers and young innovators are amongst us.
We intended to raise awareness of the European engagement in R&I, therefor in the European Corners and at each venue related programmes of the European Union (FP7, H2020, especially MSCA) were visible.

Our visitors’ numbers increased from year to year, and as we attracted this year more than 17.500 people, and with the strong communication strategy we could reached about 1,000,000 people with our message. More than 290 researchers were involved in the activities, 24 of these benefitted from MSC schemes and 43 of these benefitted from EU support (FP7, H2020) other than MSCA.

Work performed from the beginning of the project to the end of the period covered by the report and main results achieved so far

AWARENESS CAMPAIGN
Overview of the results
• Paying special attention to children and young people between the age of 8-20, especially about making a career choice, as well as girls and young innovators with dedicated venues/programmes/competitions;
• Conception, realisation and display of promotional material: posters displayed in schools, public venues, folders displayed on metro platform and in city, leaflets, roll ups, molinos displayed in venues and participants' premises, programmes;
• Direct mailing (over 600 schools, announcement of the event and offer of visit for providing further information);
• 3000 A5 format leaflets for promoting the event and the all venues programmes of the consortium were printed and distributed on streets of Budapest, Szeged and Miskolc and popular institutions, like the CSOPA – Science Center /Playbar;
• Public advertisement on No. 17 tram, which has one of the longest route through Budapest and in two of the most frequented metro stations in Budapest– 6 advertisements at Deak Square, 4 advertisement at Astoria;
• Airing of interviews, spots on several national and regional radio and TV stations including commercial ones;
• Reports on several TV and radio channels reported about the event, as well as printed and electronic news portals;
• Publication of a national press release (journalists and major news agencies);
• Publication of local press releases in ; Szeged, Tatabánya, Miskolc, Debrecen, etc.;
• Publication of over 160 articles in both on and off line press;
• Revamping, constant updating and maintenance of project website www.kutatokejszakaja.hu and the other websites, information and programme provided in English;
• Links with relevant EU, institutional and other popular websites;
• Revamping, constant updating and maintenance of social network profile (Facebook, namely www.facebook.com/kutatokejszakaja);
• 20.477 FB-followers;
• Setting up YOUTUBE-SCINEWS channel with the main spot, interviews with young researchers and 10-year-old children, reports and other interesting info about the event (namely https://www.youtube.com/channel/UCZFaAN5NkpSw0kP7rbjtbgg);
• Organisation of various pre-events, namely 4 science cafés, 1 Flash Mobe promoting research and development as well as the Researchers Night;
• Organisation of a press conference and round table discussion;
• Side events to promote Researchers’ Night at the event by presentation and poster: 5th anniversary Girls’ Day;
• CERN Open Days;
• Over 1.000.000 people made aware of the Researchers' Night and its objective.

ACTIVITIES DURING THE NIGHT
Overview of the results

Offer of the activities as described in the Annex I part B to the Grant Agreement, namely:
Interactive workshops;
• Demos and hands-on experiments;
• Stimulations;
• Science cafés;
• Quizzes, classical logical and strategic games;
• Competition;
• Exhibitions, shows;
• Lectures and presentations;
• Laser programmes;
• Lego-robot building, programming;
• Children conference;
• Presentation of prototypes;
• Guided tours, lab visits;
• Career advice;
• Interactive lectures;
• “Science in the city”;
• Guided labs visits;
• High tech and creative programmes;
• Display of science movies and 3D movies;
• European corners located in a frequented area (most popular venues: Ericsson, Planetarium, BZN Campus
• Active involvement of 290 researchers, of whom:
• 24 having benefitted from MSCA schemes;
• 43 having benefitted from FP7/HORIZON 2020 support;
• 17.576 visitors having actively taken part in the activities offered.

Progress beyond the state of the art and expected potential impact (including the socio-economic impact and the wider societal implications of the project so far)

IMPACT ASSESSMENT
Overview of the results
• Short (omnibus) survey of a representative sample of the Hungarian population to assess the current situation;
• Contact sheets during the event;
• Online survey after the event conducted among the participants of the event;
• Semi-structured interviews before and after the event;
• Focus groups among visitors;
• Collection, analysis and processing of 3.895 contact sheets and 1037 on-line questionnaires;
• Typology of visitors: aged 27 in average, balanced gender representation (53,5% of female), most of them is 17 years old, significantly participation from Budapest;
• Most of the participants informed about the event by internet, school or university;
• Most popular programmes: scientific lectures, presentation of modern-tech-equipment and presentation of the inventions;
• General intention expressed to take part in a similar future event.

Related information

Record Number: 196279 / Last updated on: 2017-03-28
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