Community Research and Development Information Service - CORDIS

H2020

MadridERN2016-2017 Report Summary

Project ID: 721631
Funded under: H2020-EU.1.3.5.

Periodic Reporting for period 1 - MadridERN2016-2017 (Researchers, moving Europe forward. Meet them, join them!)

Reporting period: 2016-05-01 to 2017-01-31

Summary of the context and overall objectives of the project

The European Researchers’ Night in Madrid implemented different actions to show the importance of research and innovation for the welfare of Europe were carried out. A various range of activities were held during the Night to achieve a better understanding of the benefits researchers’ work brings to society. All the activities have in mind to reduce the existing stereotypes about researchers and their profession. The Night in Madrid focused on the following objectives: bringing researchers and public at large closer to each other by putting them in direct contact in a favourable scenario of recreational and fun activities where researchers showed their ‘human and ordinary face’; increasing awareness of research and innovation activities with a view to supporting the public recognition of researchers; encouraging young people to embark on scientific careers and fostering the entrepreneurial and innovative spirit among our youth; attaining a wide participation of the public in all of its components, from kids to elderly people, including families, and also disabled people, teachers and students at different levels and highlighting the European dimension of the event, by involving researchers benefiting from EU funds, especially Marie Skłodowska-Curie fellows.

Work performed from the beginning of the project to the end of the period covered by the report and main results achieved so far

"Conception, realisation of promotional material: leaflets, roll-ups, posters, displayed in over 1.500 distribution points. Outdoors advertising city lights circuit in 2 of the main and long streets in the centre of Madrid (19-30 Sept). Advertising in public places and public transport: posters in main underground stations of Madrid (Sept). Airing of announcements, advertising, programmes, interviews, news reports on national and regional radio and TV stations
Publication of articles, interviews, announcements, advertising in written press,announcements in science magazines such as Bayard or Quo. Organisation of a Press conference. Sending of a press kit to the main radio stations, newspapers, websites of science and technology and TV programmes. Publication of 19 press releases, of which 2 by the coordinator and the rest by some of the institutions involved. Sending of invitations to over 76.000 e-mail addresses, schools, universities, research centres. Promotion during public events: Meetings and brokerages of the EEN; Info days of MSC Actions; Meetings in the BBVA and AXA Foundation
Organisation of pre events: Distribution of posters and leaflets in schools; Meet the fellows: (22 Apr) hands-on experiments shown by MSC fellows, attended by 400 visitors; Launch of Contest "Science and Poetry" in May, call for proposals sent to 656 schools, published website of the Secondary School Teachers’ resources, on the ERN website and also on a website for writers;
Revamping, constant updating and maintenance of the project website: www.madrimasd.org/lanochedelosinvestigadores and of website of the Night in Spain www.lanochedelosinvestigadores.es; Links with the 20 websites of the institutions involved; 652.918 hits from May to the end of Nov. and 56.522 unique visitors;
Revamping of social network profiles: Facebook, Twitter, Flickr; Special hashtag used for all the Night; Twitter 20.081 followers, over 350 posts published, Twitter: 343.103 impressions, 5.564 interactions; 8.487 likes, over 250 posts published, reach: 57.357; Flickr: over 300 researchers’ profiles published with information about their hobbies, family.
Posting of 113 pieces of news in print and digital press; Estimated 3.500.000 made aware of the Night objectives.
Offer of the activities as planned in the Grant Agreement: 41 activities, 36 organized by the participants institutions and 5 parallel activities; hand on experiments, contests, concerts, gymkhanas, show cooking, games, scientific camping for children; Involvement of 556 researchers of whom: 39 having benefitted from Marie Curie scheme; 89 having benefitted from support under H2020. Attendance of 11.000 visitors, locations with most crowded activities in Madrid following by Alcalá."

Progress beyond the state of the art and expected potential impact (including the socio-economic impact and the wider societal implications of the project so far)

Display of: 2.954 ex posts questionnaires; 230 face to face interviews; 195 ex-ante on line questionnaires; collection and processing of 1.381 questionnaires, selected at random among the ones received from all the activities
Main conclusions:
Typology of visitors: 58,3% female, 41,7% male, 45,2% aged under 35, 45,4% secondary/vocational training education (increased 2,4%) and 55,7% university studies, 46,8% declaring and 30,9% average level of scientific knowledge, 94,5% interested in Science and 90% in scientific research, most from Madrid, and also from other Spanish regions, tourists and international travelers (USA, Latin America).
Children (under 16): 55,3% girls, 46,7% boys (girls participation risen 9,3%). 39% under 9 (gone up 14%), 36% 10-12 and 25% 14-15, 62,5% primary school and 37,5% secondary studies and basic vocational training, 96% declaring an interest in science issues (increased 11%);Increasing trend to develop scientific studies 83% under 16 years declare they would like to become a researcher in the future; Increasing number of young people attending notably students of secondary and vocational training education than in previous editions. Knowledge about the event: 46% through external ads, social networks and websites, 43,8% by friends and family and 11% for previous editions; Overall positive feedback: concrete organization, themes, contacts with researchers, venues, locations. 91,4% considered activities interesting-very interesting, 99,4 % children stated activity was good-very good, 63,1% attended 1 activity while 22,1% attended 2 and 13,3% 3 or more;
Researchers very positive appreciation on: direct contact with the public, especially with children;bringing together science to the public; involvement of their colleagues; good organization of the event; consideration of Night as necessary -very necessary 97,5%; contribution to promotion of scientific vocations for 88,9%; consideration to be seen as weird people by the public for 44,7%; 97,1% expressing their intention to participate in future editions
Modification of opinion about researchers 52,3% perceived researchers as younger than expected, not far from the real world, and ordinary people; 71% Night showed the EU support for research, 60% considering it good and very good;
Most successful activities: Industry research activities for society. European Corner; Contest poetry and Science; very young-researchers’ Night: gymkhana and scientific games for children; creating, designing and manufacturing...be an engineering; an explosive night and Science and gastronomy. Improved public image of researchers and their work: 93,5% considering research contributes to improving competitiveness and welfare state, 90,1% to spread knowledge and train future professional people and 84,3% to solve social problems. Nevertheless 89,3% state that the researchers’ role is still unknown in our society.
Impact on interest for scientific careers, in particular among young people: 83% under 16 declare that they would like to become a researcher in the future, 64,1% adults would like to study science and 62,4% would like to become a researcher (increased from 40,5% in 2015); 86,1% adults and 97% children intending to attend future editions
Possible improvements:difficulty to attract MSC fellows, not always willing to participate; difficulty to combine huge crowds and direct contact with researchers; deed to simplify the questionnaires.

Related information

Record Number: 196407 / Last updated on: 2017-03-29