Community Research and Development Information Service - CORDIS

FP7

ENF 2011 Report Summary

Project ID: 266810
Funded under: FP7-NMP
Country: Hungary

Final Report Summary - ENF 2011 (Organisation of EuroNanoForum 2011)

Executive Summary:
EuroNanoForum was 2011’s must-attend event for the European nanotechnology community. It attracted 1200 attendees to see close to market nanotechnology developments and learn about the most recent research breakthroughs. The event featured 22 plenary and parallel sessions, 11 workshops, close to 200 speakers and panel members, 60 exhibitors, 200 posters, and 425 face-to-face meetings.

Participants gained critical knowledge about nanotechnology developments, built partnerships, learned about funding opportunities, met new research and business contacts and had fun. The event took place in Budapest’s Congress and World Trade Center from 30th May to 1st June 2011.
The event drew together nanotechnologies which could contribute to the solution of grand challenges, including renewable energy, ageing populations, and resource efficiency. Presenters described hundreds of solutions such as nanoparticle-based cancer therapies, retinal and cochlear implants, nanomaterials for improving energy density of batteries and mass production of flexible solar cells, and materials to improve the performance and energy efficiency of electronics. A plenary presentation on the potential applications of graphene also underlined the fact that nanotechnology is being constantly expanded by new developments and discoveries.

The event was also able to contribute to the ongoing discussion about the future of nanotechnology both in terms of the ongoing work to support Key Enabling Technologies and the Common Strategic Framework. An industrial panel during the closing plenary discussed ways in which public funding could contribute to the whole innovation pipeline, from research through demonstration to commercialisation and deployment.

The event programme featured updates on the latest developments in nanotechnology from over 70 leading research centers, practical information about industrial applications from European nanotechnology leaders like Bayer, Umicore, Fiat and Nokia, and offered a deeper understanding of future R&D funding strategies from the European Commission and 14 other funding agencies.

EuroNanoForum was also a place to build partnerships and do business. With a fully-integrated exhibition, pre-arranged meetings with potential partners and customers during a full day of matchmaking, and opportunities to find funding for companies pitching Europe’s leading nanotechnology investors in the venture forum.

Last but not least, it was fun. Social events, included a cocktail reception and gala dinner to maximize opportunities for networking, in one of Europe’s most attractive capitals in the summer sunshine! The event also reached out to the scientists of the future. The Palace of Miracles opened the nanoMiracles exhibition, which introduces the general public to the wonders of nanotechnology. Following the event, the exhibition will be transformed into a mobile exhibit, a “nanoMiracles – on the move”, a nanobus, which will tour schools around Hungary, and even beyond its borders, to attract the interest of potential future scientists to nanotechnology.

The event was organized by the National Innovation Office of Hungary and Spinverse under the auspices of the Hungarian Presidency of the EU. The event was supported by funds from the European Union, Seventh Framework Programme and the National Innovation Fund of Hungary. EuroNanoForum was organized in cooperation with Research Institute for Technical Physics and Materials Science, National Technology Platform for Integrated Micro and Nanosystems in Hungary, and the NANOfutures platform.
Project Context and Objectives:
Project Concept

Being referred to as the technology of the future, nanotechnology has grown into one of the key enabling technologies of the 21st century, with its full potential yet unimaginable. It promises to impact nearly all industrial sectors, and offer new approaches to solving societal grand challenges. After two decades of significant R&D spending on nanotechnology research in Europe, prior technological barriers have been overcome, and nanotechnology is ready to offer smaller, faster, lighter and better performing materials, components and systems in a wide range of application areas from agriculture to manufacturing, pharmaceuticals to electronics, and textiles to environment, to name but a few.

Yet nanotechnology faces a number of horizontal challenges, including concern for safety and sustainability of products and manufacturing processes, a fragmented environment that hinders cross-sectoral research, standardization and commercialisation, as well as a need for the development of skills and multidisciplinary education systems. Public outreach is also important to ensure societal needs are met and possible concerns with issues such as safety and sustainability are addressed.

To reap the benefits of European investments in nanotechnology research and maintain a leading edge in global competition, European policy makers, researchers and industrialists must come together to gear up commercialisation efforts and define coordinated future research strategies.

The Nanotech ERA concept, “Nanotechnology for EU Economic and Societal Benefits” would focus on its value added to European competitiveness leading to technological and industrial success. This concept will serve as the motto of the proposed EuroNanoForum 2011.

The EuroNanoForum 2011 (ENF 2011) was organised by the National Innovation Office in Hungary, and was prominently featured in the Hungarian EU Presidency programme of 2011. The event was held from 30 May – 1 June 2011, starting with 2-day conference featuring distinguished speakers to initiate stimulating discussions and exchange ideas on key policy, scientific, industrial and societal issues in nanotechnology. A third day was dedicated to networking between stakeholders involved in European Technology Platforms to discuss strategic research priorities, and between researchers and industrial actors to initiate future cooperation in research and innovation. The conference was enriched with a lively set of accompanying programmes.

Furthermore, the EuroNanoForum 2011 was organized at a critical time in the debate to formulate future strategic priorities in nanotechnology up to 2020 for the next Strategic Nanotechnology Action Plan, and offer input for defining research priorities of the Horizon 2020. ENF 2011 was held on the eve of the first anniversary of the integrating technology platform, the NANOfutures initiative, and thus ideally aligned to discuss its first propositions for cross-sectorial cooperation needs. As the Lund declaration highlights the need for research to answer societal grand challenges, ENF 2011 also focused on coupling research and technology development with societal needs.

ENF 2011 brought together key stakeholders in nanotechnology policy, industry and research. It offered the ideal setting to highlight leading edge research results, facilitate the take-up of these results in industrial application sectors, and initiate discussions on cross-sectorial challenges and future strategic research priorities. ENF 2011 attracted 1200 participants from Europe and the world.

ENF 2011 was hosted with the active involvement of the national research community and the industrial actors of relevant National Technology Platforms. The Hungarian Academy of Sciences, the Ministry of National Development, and the Ministry for National Economy have shown strong support to link the EuroNanoForum 2011 to the EU Presidency’s programme.

Project Objectives

The EuroNanoForum conference series has grown into the most significant European forum offering opportunities for discussions amongst scientists, industrialists and policy makers focusing on the use of research results in the different nanotechnology fields and industrial sectors.

uroNanoForum 2011 attracted a critical mass of actors and engaged them in a multi-stakeholder dialogue: representatives of top European research and higher education institutes, large industrial actors and innovative SMEs from a wide array of application sectors, as well as EU and national policy makers engaged in stimulating discussions on future challenges and research priorities.

ENF 2011 offered the ideal environment for exchanging knowledge and cross-fertilizing ideas in a complex, multisectorial nanotechnology landscape.
EuroNanoForum 2011 is expected to play a crucial role in the integration of the results and experience coming from European strategies, action plans, programs, as well as European and international cooperation. These inputs will strengthen the integration of European Research Area.
To reap the economic and societal benefits of public and private investments in nanotechnology research and reinforce Europe’s leading edge in an ever competitive global environment, the industrial take-up of research results needs to be promoted and a dialogue between research, industry and society should be initiated to focus future research priorities. As stated by the European Commission NMP Expert Advisory Group:

“Nanotechnology is at its present state of development an enabling technology and not yet an end product. It operates with as yet unformed value chains in which technology push strategies have to meet market needs. There is here a need for clear market drivers - examples of industrial problems that can be solved by applying nanotechnologies. There is also a need for a dynamic and updated framework, based on industrial foresight, building on established as well as new companies ready to pursue the potential.”

Nanosciences and nanotechnology are on the verge of entering our daily life in Europe and in the world. Nano-solutions can offer responses to the grand challenges our society faces today. Therefore, nanosciences and nanotechnology need to forge a strong partnership with society, as well.
EuroNanoForum 2011 offered an ideal setting to explore answers to these needs.

Thus, the objectives of ENF 2011 were:

Through strategic, thought provoking ENF plenary sessions
⇒ To coordinate and integrate European and Member State research efforts
⇒ To reinvigorate the notion of building a research and knowledge intensive Europe
⇒ To engage key stakeholders in the policy dialogue, and deliver a strong message on future strategic priorities in nanotechnology research
⇒ To build consensus on horizontal challenges to the commercialisation of nanotechnology
⇒ To maximise synergy between EU and Member States’ RDI programmes
⇒ To discuss the international policy approach in safe and responsible development of nanotechnology
⇒ To attract distinguished speakers from policy, research, and industry and encourage exchange of knowledge and experience in the field of nanotechnology and its industrial applications

Through ENF 2011 conference sessions dedicated to business and the investors forum
⇒ To foster cooperation between nanosciences, nanotechnology and industry and facilitate entrepreneurship and commercialisation of European research results
⇒ To explore opportunities for public private partnerships
⇒ To engage investors and venture capitalists and increase private RTD spending in nanotechnologies

Through ENF 2011 conference sessions dedicated to science
⇒ To strengthen the European knowledge base in nanotechnology through multidisciplinary exchange of information and practices
⇒ To boost the flow of knowledge between disciplines and among industrial application sectors, in particular through specialized cross-theme sessions

Through ENF 2011 conference sessions dedicated to society
⇒ To reach out to society in the dialogue about nanotechnology, raise awareness of its potential benefits,
⇒ To discuss the crucial issue of the acceptance of nanotechnololgies and approaches needed to alleviate societal concerns regarding safety and sustainability of nanotechnologies

Through ENF 2011 industrial and research exhibition and posters, as well as the NanoMiracles exhibition
⇒ To showcase European research excellence in nanotechnology
⇒ To demonstrate the state of the art in European nanotechnology products in various industrial sectors
⇒ To enrich the experience of EuroNanoForum participants with lively and interactive accompanying demonstrations
⇒ To set up a public evening to view the exhibition & NanoMiracles exhibition

Through ENF 2011 online networking forum, live brokerage event, and informal networking activities
⇒ To foster future research collaboration through brokerage meetings
⇒ To facilitate technology transfer through meetings between researchers and industry
⇒ To boost the knowledge flow and exchange of ideas

Through ENF 2011 young researcher and youth oriented exhibition and award
⇒ To feature the work of talented young researchers
⇒ To attract the youth to the variety of fascinating opportunities in nanosciences and nanotechnology
⇒ To set up a special session dedicated to youth

Based on these objectives, the key streams for the parallel sessions of the ENF 2011 were:
1. The Science oriented sessions aimed at highlighting world class research, including collaborations, ERC activity and experience, research infrastructure, research facilities, international cooperation and mobility.
2. The Business oriented sessions focused on European competitiveness, taking into account challenges of sustainability. They looked at the value chains for transferring new technologies into new products, by enterprises and nanotech-clusters involving SMEs. The Sessions presented examples of the PPP approach and of venture capital involvement.
3. The Society oriented sessions aimed at a holistic approach to involve strategic thinking. The sessions addressed the crucial issue of societal acceptance of nanotechnology. The sessions opened and directed society’s attention to nanosciences and nanotechnology; they discussed approaches to engage the public, build trust. They addressee education, and called for stakeholders’ involvement.
Project Results:
4. Work progress and achievements during the period

Work package 2

Progress towards objectives and details for each task, results
The aim of work package 2 was the establishment and management of the International Advisory Committee, the composition of the conference programme, and the implementation of the conference.

T2.1 - International Advisory Committee

The International Advisory Committee was composed, and its members invited in Month 1.

The following perspectives have been taken into consideration, for the selection of IAC members:
▪ Inclusion of key European actors (academy, industry, government) and relevant bodies
▪ Cross-fertilisation of academy / industry perspectives
▪ International outlook and European perspectives
▪ Key national actors
▪ Continuity with previous editions of EuroNanoForum
▪ Wide representation of European Member and Associated States
▪ Diversity expertise in application areas and research fields of nanotechnology
▪ Recognised, influential personalities

A detailed terms of reference were elaborated, its main features included:

Context
The EuroNanoForum is a biannual event of the European Commission hosted and organized by the actual presidency of the EU since 2003. EuroNanoForum 2011 (ENF 2011) will be featured as a prominent event of the Hungarian Presidency programme on 30 May – 1 June 2011 in Budapest. For the first time the event will join forces with another leading European nanotechnology event, Nanotech Europe, to provide a single meeting point for the whole nanotechnology community.

Objective
The International Advisory Committee is established to support the structuring and composition of the programme and key messages of ENF 2011 and its accompanying events, and the promotion of the event.

Role
The International Advisory Committee (IAC) is requested to participate (or offer written input) at two preparatory meetings dedicated to the conference programme, and give its opinion on the selection of posters and award recipients:
Financing
ENF 2011 is financed jointly by the European Commission and the Hungarian Government. Funds will be available to cover the following costs of the members of the International Advisory Committee:
▪ Travel costs (travel, hotel, meals) to two International Advisory Committee preparatory meetings
Invitation to ENF 2011, covering travel costs (travel, hotel, meals) and entrance fees

The members selected:
Norbert Kroó Chair of the International Advisory Committee
Vice President, Hungarian Academy of Sciences, ERC
Rob Aitken Institute of Occupational Medicine
István Bársony Director, Research Institute for Technical Physics and Materials Science
Flemming Besenbacher Director, iNANO
Dave Blank Scientific Director, MESA+, University of Twente
Manfred Diehl Vice-President External Projects, Umicore
László Forró Head of the LNNME, Ecole Politechnique Federale de Lausanna, AA-DOC bureau
Anna Gergely Director, EHS Regulatory Steptoe & Johnson LLP, Belgium
David Gonzales Director of External Relations, Prodintec
József Gyulai Professor, Hungarian Academy of Sciences, Expert of ENF’11 Project
Karl-Heinz Haas Head of Central Office, Fraunhofer Nanotechnology Alliance
Detlef Hommel Scientific Coordinator, Wroclaw Research Center EIT+, Professor, University of Bremen
Eduard Hulicius Institute of Physics of the ASCR
Miklós Kellermayer Professor, Vice-Rector, Semmelweis Medical University, SOTE
Pekka Koponen CEO, Spinverse
Peter Krüger Head of Bayer Working Group Nanotechnology, Bayer MaterialScience AG
Carlos Lee Director General, SemiEurope
Patrik Lundström Acting CEO, Obducate
Paolo Matteazzi Chair, NanoFutures Chair
Andrea Reinhardt CEO, microTEC Gesellschaft für Mikrotechnologie mbH
Jose Rivas Director General, International Iberian Nanotechnology Laboratory
Tapani Ryhänen Head of Multimedia Devices Research, Nokia Research Center
László Ürge CEO, Thalesnano Ltd.
Mark Welland Cambridge




T2.2 - Speakers – call & selection

Two meetings of the International Advisory Committee were organised to prepare the call and the conference programme:

Meeting 1 – 16 November 2010

▪ Introductions of IAC Members
▪ Background – EC & NKTH
▪ Terms of Reference
o Activities
o Planned meetings
▪ European Strategies and Priorities in Nanotechnologies – EC
▪ Proposed Conference Structure
o Overall structure
o Topics / Areas
▪ Lunch
▪ Conference structure discussion
▪ Call for Papers
▪ Call for Posters / Call for Posters by Young Researchers
▪ Requests for recommendations for Scientific Committee
▪ Ideas for promotion of conference, links to networks – Spinverse

Meeting 2 – 21-22 February 2011


▪ Welcome & Introductions – NIH, HAS, IAC Members
▪ Presentation of proposed programme structure – NIH
▪ Presentation of workshops requested – NIH
▪ Presentation of nanoFutures day – MFA
▪ Discussion of plenary and parallel sessions and key workshops
▪ Visit to Palace of Miracles and dinner reception
(transport from Novotel to Palace of Miracles provided)

▪ Overview of ENF call results (papers/posters) – NIH
▪ Discussion of the proposed programme structure in relation to papers received, completeness of topics and speaker – All
▪ Actions required to complete the programme – All
▪ Conclusions and actions concerning programme - NIH
▪ Coffee break
▪ Recommendations on proposed papers – introduced by each IAC thematic referee
▪ Lunch
▪ Recommendations on proposed papers – introduced by each IAC thematic referee
▪ Posters
▪ Further event promotion
▪ Any other business


T2.3 Conference programme

As preparation for the second meeting the members of the IAC evaluated the abstracts submitted for presentations.
Topic Presentations Posters*
Manufacturing (Nanomaterials, Nanomanufacturing, Nanoelectronics& -photonics, Measurement and Microscopy, NanoBioTechnology, ...) 113 95
Energy and Environment ( Transport, Buildings & Construction, 3rd Gen Solar, Water/Food - Clean air (catalysis), ...) 40 17
Health (Drug Delivery / Regenerative Medicine, Diagnostics) 34 19
Safe and Sustainable Development (Responsible use, regulation and International dialogue, Industrial Safety and Safety Research) 21 1
Commercialising Nanotechnology: TT, IP & Open Innovation 16 3
International Cooperation: Standards, Regulation, IPR 14 3


Within the context of the second meeting the abstracts were discussed and the programme was structured:

1 Energy
2 Environment
3 Health: Diagnostics
4 Health: Pharmacy, safety, public health
5 Health: Therapeutics
6 Nano in basic sciences
7 NanoBioTechnology
8 Nanoelectronics & photonics
9 Nanoproduction I
10 Nanosurfaces II
11 Nanointegration III
12 Nanomaterials
13 Nano-metrology
14 NanoSensors
15 International Cooperation
C1 Policies supporting commercialisation
C2 Innovative nanoclusters
C3 Commercialising university-generated innovation
C4 Understanding (and disrupting) value chains
C5 Venture Forum


Task 2.4 Conference implementation:

The conference was implemented as foreseen. EuroNanoForum was 2011’s must-attend event for the European nanotechnology community. It attracted 1200 attendees to see close to market nanotechnology developments and learn about the most recent research breakthroughs.The event featured 22 plenary and parallel sessions, 11 workshops, close to 200 speakers and panel members, 60exhibitors, 200 posters, and 425 face-to-face meetings.


Deviations
No major deviations in terms of resources.
The programme selection could not be finalized, as the applications did not equally cover all expected areas – some oversubscribed, some undersubscribed. Follow-up actions were taken to add additional EC projects to areas where coverage was not ideal.
4.1. Work package 3
Progress towards objectives and details for each task, results
The aim of the work package was to develop the information stands and the poster exhibits.

T3.1 - Information stands
In total 60 exhibitors took part in the EuroNanoForum 2011 exhibition. Of these several information stands were part of the exhibition:
• European Commission
• NanoFutures
• Hungarian National pavilion
• NMP Team, the network of NMP national contact points

T3.2 - Posters – call & selection

Poster Selection Process
After the poster abstract submission deadline of 15 March 2011, the poster abstracts were selected and categorized according the topics of the different sessions of the conference. Furthermore, the possibility to give poster presentation was offered to applicants not selected for presentations. Poster abstracts not related to fields of nanosciences were not accepted. EuroNanoForum 2011 scientific staff made a first proposal to the International Advisory Committee for the selection of posters. No objections were received. A total of 346 poster applications were submitted, of which 240 posters were selected.

Organisation of Poster Sessions
Poster sessions were included both days in the programme. Due to the high number of poster applications half of the posters were presented on the first day the other half on the second day. The poster abstracts were divided between to two days in accordance with the scientific content of the conference sessions. The posters were displayed at the back of the main conference hall.

T3.3 - Awards – posters

Posters by Young Researchers
Posters of young researchers participated in a contest for the best poster title and award. Posters of young researchers were marked, and every conference participant could vote on a sheet from the conference bag for the best poster. The best young researcher’s poster was announced at the end of the second day during the gala dinner. Athanasios Skouras from University of Patlas received the EuroNanoForum 2011 award for the best poster presented by a young researcher.



Deviations
No major deviations in terms of resources or timing
4.2. Work package 4
Progress towards objectives and details for each task, results

T4.1 - ETP workshop
Workshops
To enrich the main programme of the conference accompanying events related to the fields of nanosciences were organized. Beside the main programme of the conference it was possible to apply to hold workshops in topics related to the conference programme. Altogether 22 different workshops were held during the conference. Some workshops were open to all conference participants; others were closed to the public. Some smaller workshops were held during the first two days of the conference in smaller rooms of the conference centre, the bigger workshops were held on the third day, when the main conference programme was already finished and only accompanying events, math-making program, exhibition and the workshops took place.
The list of public workshops:
▪ Workshop: Outreach Cluster
▪ Workshop: Nanosafety Cluster
▪ Final Seminar: MATERA and MNT ERA-NETs
▪ Workshop: Nano2touch
▪ Workshop: ObservatoryNano
▪ Workshop: Health – Targeted Drug Delivery Cluster
▪ Workshop: Bilateral EU-US cooperation
▪ NAD mini-symposium: Nanoparticles for Therapy and Diagnosis of Alzheimer Disease
▪ NANOfutures day


T4.2 - Matchmaking event

The matchmaking programme at EuroNanoForum / Nanotech Europe 2011 was designed to help attendees maximize the value of participating in the event. Using the matchmaking system attendees were able to pre-book meetings in order to:
▪ Build partnerships for future funding calls
▪ Find technologies to partner with, license or acquire
▪ Find buyers or development partners for your technology
The matchmaking sessions took place on 1st June, with a full day available to allow participants to have as many meetings as possible. Attending the event on 1st June only was free of charge, but registration was clearly required.

The matchmaking wass supported by the B2Match online software tool. In addition to EuroNanoForum organizers, the EEN Network and the network of NMP NCPs supported the matchmaking.

The matchmaking mobilized a large number of participants:
• 124 participants
• 425 meetings
• 8258 profile views
• 32 countries represented


T4.3 - Investors forum
The Venture Forum will feature prominent investors revealing how they evaluate nanotechnology-related investments and how investors can contribute value to partner firms.
Panelists will introduce themselves and their investment outlooks, and will then discuss:
▪ How investors perceive the nanotechnology opportunity space
▪ What investors look for in a nanotechnology company – and what they avoid
▪ The role of venture capital in relation to other funding sources
▪ How best to pitch investors
The discussion will be followed by investment pitches from some of Europe’s most exciting nanotechnology start-ups. A call for applications was launched, and seven technology companies were selected to hold presentations.

T4.4 - Pubic & Youth outreach
NanoMiracles – on the move
One of the main targets of the EuroNanoforum 2011 is the popularization of the application of the results of nanosciences and nanotechnology in different segments of the economy and society, including to attract the attention of the young generation for studies in natural sciences and engineering. For this occasion the Research Institute for Technical Physics and Materials Science of the Hungarian Academy of Sciences (MFA, http://www.mfa.kfki.hu) has set out to build a Hungarian mobile exhibition „nanoMiracles - on the Move” for raising the awareness for nanotechnology and enabling the direct interactive access to nanotech experiments for the public. The exhibition will contain interactive experiments, demonstrating the nano-effects, as well as some samples of products making use of nanotechnology
A call for demos to be included in the nanoMiracles exhibit was launched, and 19 applications were received.
The Palace of Miracles has been selected as the venue to host the nanoMiracles exhibition during EuroNanoForum 2011, and a social event was arranged there for participants.
Following EuroNanoForum, the demos will be moved to the NanoBus, which will tour the country – and neighboring countries, on request – to present nanotechnology to youth. . The roadshow starts this fall.

T4.5 - Site visits
Three site visits are organized for EuroNanoForum 2011 participants. The site visits have been advertised on the event website, where preliminary registration was requested.

Research Institute for Technical Physics and Materials Science (MFA)
http://www.mfa.kfki.hu
The Research Institute for Technical Physics and Materials Science – MFA of the Hungarian Academy of Sciences (http://www.mfa.kfki.hu) is conducting multidisciplinary research on complex functional materials and nanometer-scale structures targeting the exploration of physical, chemical and biological principles, and their exploitation in integrated micro- and nanosystems including photovoltaic structures as well as the development of characterization techniques.

Institute of Biophysics and Radiation Biology, Semmelweiss University of Medicine
http://www.sote.hu/intezetek/?inst_id=9
The recently organized institute’s research is focusing on biomolecular science, including the study of motion of biomolecules within cells, its energetics and biosensing, etc. Studies on selforganized biomolecular structures aim at novel solutions in future nanoscience. Its experimental capabilities are among the top ones within the country.

Semilab
http://www.semilab.com
The company started as a spin-off of the Research Institute of Technical Physics of the Hungarian Academy of Sciences back in the eighties aiming at to bring to market some of its unique solutions on semiconductor device characterization, such as Deep Level Transition Spectroscopy (DLTS), Carrier Lifetime Measurement, etc.

Deviations
No major deviations in terms of resources or timing
4.3. Work package 5
Progress towards objectives and details for each task, results
An intensive dissemination effort was undertaken by project partners, as well as The dissemination effort involved addressing a number of multiplier networks, including NMP national contact points (NCPs; 90 contacts), European commission research project contact list, the networks of the International Advisory Committee and the National Advisory Group in Hungary, European and national technology platforms (including nanofutures), and Finnish nanotechnology cluster.

T5.1 - Visual identity and material

The event visual identity was designed to reflect the dynamic growth of nanotechnology and its multidisciplinary relevance for industrial applications and academic research. In addition to event specific visual elements, all material prepared about/for the event included the logos of the partners involved in the financing and/or organisation of the event.



Throughout the preparation of the EuroNanoForum 2011 event, a variety of marketing, public relations and media were used to disseminate information about the conference.

Channel
Printed materials
Print media advertising
Press releases
Online media
Newsletters
Social media
Networks
Events
Media partners

Flyers
Two versions of a flyer were made and one version of brochure was made (several iterations with minor modifications were printed):
▪ The flyer was one A5 leaflet with print on both sides. Its content was update for the second version.
▪ The brochure was A5 one-fold leaflet with print on both sides.
The information contained on these was progressively updated/replaced to reflect the key communication messages of EuroNanoForum 2011 at the time of their dissemination:

Three print media were selected for paid advertising. In addition to paid print media advertising, media partner offered adverts in their magazines. Advertisements with different content, message, size, format, colours. Separate landing pages/links were specified in the advertisements to measure the conversion rates.

The flyers were distributed widely through several channels. The first set was sent by mail to a list of potential participants (eg. top participants of the NMP programme) and a variety of multiplier organisations who redistributed it amongst their contacts (eg. European Commission, NMP committee members and national contact points, European Technology Platforms, nanofutures, International Advisory Committee, National Advisory Board). The flyers were also distributed at events, such as the Industrial Technologies conference, imagine nano conference, information days, meetings of the NMP committee and the national contact points, national nanotechnology events, etc.

Roll-up posters
Several self-standing roll-up posters were designed to be used as a background to any events / exhibition stands that where EuroNanoForum 2011 was advertised. The main such events included the Industrial Technologies conference and the ImagineNano conference, where EuroNanoForum 2011 had a stand to distribute information

Sample advertisements:



T5.2 - Public and press relations

A wide network of media partners was established who cooperated in disseminating information about EuroNanoForum 2011.

Two press releases were produced, an 16 newsletters were issued during the project. Press releases were distributed through European Commission, National Innovation Office and Spinverse press contacts, a variety of other networks (national contact points, nanofutures, European and national technology platforms, clusters), media partners, and PrWeb.

Pay-per-click (PPC) advertising was used in LinkedIn and Google. LinkedIn advertising was targeted to nanotechnology industry and nanotechnology researchers. Both industry people and researchers had customised message. Google PPC advertising was targeted with specific conference related keywords that reflected the search terms that people used in Google to find nanotechnology related information. There were also to separate Google adwords campaigns made; one for call for contributions and another for conference registration.
NanotechNow and Nanowerk were used to promote the event online in addition to advertising offered by media partners.
Media Type Cost Impressions Clicks
LinkedIn Pay-Per-Click advertising 483.12 Euros 564381 180
Google Pay-Per-Click advertising 14.06 Euros 17669 36
NanotechNow Banner from 1st April to 30th May 1025 Euros ($1500) - -
Nanowerk Banner from 1st April to 30th May 1000 Euros - -

To facilitate the effect of online multiplication of information, a set of banners was designed in the most commonly requested formats/sizes (10 different versions) and made available online. Furthermore, at the request of multiplier organisations and media partners, additional banners were prepared according to specifically requested parameters. Furthermore, three animated flash banners were also produced.



T5.3 - Conference website

The main channel for distributing up-to-date information about EuroNanoForum 2011 was its websit. To follow with the tradition of previous EuroNanoForum events, the project reserved the following domain for EuroNanoForum 2011: http://www.euronanoforum2011.eu


Basic information about the EuroNanoForum event was made available as soon as the decision on the organization of the event was made (before the official launch of the project itself). Following this, a first version of the website, implementing the event’s graphic identity and several types of extended content was published in October 2011. The website of EuroNanoForum was developed and updated continually throughout the project, including the info relevant at the given time period (eg. calls, programme updates, presentations, etc).

By the end of the project, the website included a total of ~ 170 pages (page numbers changed regularly, as some content became relevant, while other content “expired” (eg. call application form was relevant only from the launch of the call date till the closing of the call).

Website traffic (01.12.2010-6.6.2011)
19 000 unique visitors

Traffic sources:


Since the launch of the EuroNanoForum 2011 website a total of nearly 19 000 unique visitors visited the site up until the date of the event, viewing 162 000 pages, with a peek of 800 visits in a single day on the first day of the event. Following the event between 20-200 visits have been registered on the website daily.



T5.4 - Conference guide, post event marketing

Both an online and an offline conference guide was produced, providing us

On the webpage, a visitor information page was prepared with useful information for travelers, including a map of the conference and accompanying event locations, hotels, Budapest attractions, how to get to Budapest, airport transfer, public transport, visa information, language, currency, weather, time zones, electric current, telephone, and emergency numbers.

A printed conference guide was prepared with the programme, layouts, accompanying programme, etc.


Deviations
No major deviations in terms of resources or timing
4.4. Project management during the period
Consortium management tasks and achievements

The coordinator set up the project website to manage the sharing of documents and provide visibility of the progress of the preparation of the event.

Throughout the preparation initially bi-weekly, later weekly or more frequent telephone conferences were held between the consortium partners.

Several personal project meetings were arranged:
Brussels, September 2010 – prior to the launch of the project
Brussels, November 2010
Budapest, November 2010,
Budapest, February 2010,
Budapest, April 2010,
Budapest, May 2010

Project planning and status
The project has been completed.

Deviations
No major deviations in terms of resources or timing
Deliverables – in formal shape were delivered late. Public versions were available at planned times.

Potential Impact:
EuroNanoForum attracted 1200 attendees to see close to market nanotechnology developments and learn about the most recent research breakthroughs. The event featured 22 plenary and parallel sessions, 11 workshops, close to 200 speakers and panel members, 60 exhibitors, 200 posters, and 425 face-to-face meetings.

The programme featured a number of topics of relevance for future research challenges, societal challenges, opportunities for applications of nanotechnology and research results, as well as business opportunities. The discussions and networking opportunities have raised many issues and sparked ideas for future cooperations in many fields:
- Energy
- Energy and Electronics
- Environment
- Health: Diagnostics
- Health: Therapeutics
- Health: Pharmacy, Safety, Public Health
- NanoBioTechnology
- Nanoelectronics
- Nanosensors
- Nanosurfaces
- Nanosciences
- Nanomaterials
- Nanointegration
- Nanometrology and Measurement Technologies
- Production of nanostructures
- Nanosafety
- Standardisation, Safety and Social Aspects
- Outreach and communication
- International Cooperation
- European Research Area in Nanotechnology
- Building Supportive Environments for Nanotechnology Commercialisation
- Technology Transfer and Commercialisation
- Increasing Industrial Adoption of Nanotechnology
- Venture Forum – Funding Innovative Nanotech Companies

The outcome of the conference discussions will have an impact on future research challenges to be addressed in European and/or international cooperation, within Framework Programme 7, and in Horizon 2020. The conference, exhibition and poster sessions have contributed to disseminating research results to a multidisciplinary, multisectoral audience - industrial and academic - leading to a cross fertilisation of ideas, and many future potential applications.

From ENF2011 it is clear that nanotechnology is the key enabling technology (KET) that underpins a wide range of other enabling technologies and processes. In fact the term nanotechnology covers a wide and diverse family of technologies and processes that will and are already making an impact on industry and society at large.

List of Websites:
http://www.euronanoforum2011.eu

Mrs. Zsuzsanna Mokry
Coordinator of EuroNanoForum 2011
Tel: +36 1 4842533
Email: zsuzsa.mokry@nih.gov.hu

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NEMZETI INNOVACIOS HIVATAL
Hungary

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