Community Research and Development Information Service - CORDIS

H2020

CREATIVITY Report Summary

Project ID: 722266
Funded under: H2020-EU.1.3.5.

Periodic Reporting for period 1 - CREATIVITY (European Researcher's Night in France)

Reporting period: 2016-05-01 to 2016-12-31

Summary of the context and overall objectives of the project

"Objectives of the project:
Towards the general public
o To attract a public not familiar with science;
o To offer the audience an opportunity to maintain a connection with research after the event (Such as involving high school students in new ideas search and related challenges, through permanent contacts with researchers via mail, direct visits…)
o To help the public understand the research process through an active involvement (particularly the ideas and challenges);
o To point out the EU support through the involvement of foreign researchers involved EU funded projects;
o To stress the international character of the research community (notably through ‘The Great Participatory Experiment’);
Towards both general public and researchers:
o To bring together researchers and members of the public around common activities (creativity, challenges), stressing the "normality" of the researchers and pointing out the own resources of the audience;
o To stress the common interests between researchers and public at large;
Towards researchers
o To encourage researchers to accompany the attendees in understanding/discovering science;
o To point out the added values of popularisation, namely: public participation, new partnerships, possibility of sharing one's experience, new glance on own work thanks to this of the audience…
o To offer a reliable and precise picture of the public perception of researchers and their work;
Towards the media
o To point out the possibility of talking about European research, facilitating their access to researchers and their backgrounds, and involving them in the creative interactions"

Work performed from the beginning of the project to the end of the period covered by the report and main results achieved so far

"WP1
o Conception, production and display of promotional material: posters of various formats, leaflets, postcards, flyers (at local/regional level) displayed through research community, local council's networks, such as libraries, schools, theatres, social clubs..;
o Publication of advertisements in national renown newspapers (notably Libération, Le Monde) as well as local press;
o Publication of advertisements in local/regional newspapers and magazines;
o Production of a "press kit" including researchers' interviews, pictures, programme in the various cities involved;
o Setting-up of media partnerships, such as :
o Pour la Science, newsletter and social networks;
o Radio Campus: radio network, repot prior and during the events;
o 3 local partnerships for each partner involved;
o Airing of announcements, interviews, programmes through local radio and TV stations;
o Revamping, constant updating and maintenance of project website http://www.nuitdeschercheurs-france.eu/;
o 28.000 sessions of which 15.000 during the month September;
o Links with over 100 popular and institutional websites, and posting of banners, agendas and newsletters;
o Revamping, constant updating and maintenance of social networks profiles (Facebook, Twitter, Instagram);
o Links with social network profiles of participating institutions;
o 2.400 Likes on Facebook Page, 90.000 views, 1.950 Twitter followers, over 3.000 tweets with the hashtag #NuitChercheurs ;
o 6 videos on-line on Youtube and Vimeo;
o 7.300 views of the meeting with Cedric Villani and teaser ;
o Estimated 3,5 million people made aware of the European Researchers' Night and its objectives.
WP2
o Offer of the activities as planned in the Annex I part B to the Grant Agreement, namely:
o Over 100 hands-on experiments;
o Over 50 “Stage Design” rooms/ places;
o 11 speed searching activities;
o 11 “European radio” corners;
o 10 “Art and science” activities;
o 6 theatrical performance;
o 6 games “Word of mouth” ;;
o 5 hands-on experiments and demos in streets/ public places;
o 5 science guided tours (museums and original venues);
o 4 "meet researchers" in the dark;
o 2 “Ideas cemetery”;
o 2 Mini living labs;
o 12 European corners;
o Official visit of the Minister of national education and research in Lyon;
o Average time spent by visitors: 2 hours 53 minutes;
o Patronage and active involvement of Cédric Villani, famous scientist, notably through 2 conferences entitled “Ideas on research about bat!” and “C’est beau un Villani la Nuit” (around the birth of ideas) (available at https://www.youtube.com/watch?v=q_aFtZqLzRY);
o Active involvement of 1.097 researchers, representing an increase by 11 % compared to last year) of whom:
o 25 having benefitted from MSC schemes;
o 42 having benefitted from another EU support (FP 7/HORIZON 2020);
o Active participation of 26.500 visitors, representing an increase by 8 % compared to last year's results."

Progress beyond the state of the art and expected potential impact (including the socio-economic impact and the wider societal implications of the project so far)

"o Collection, analysis and processing of feedbacks notably through:
o Questionnaire addressing researchers (pre- and post- event : focus on the perception by the researchers on the expectations of the public);
o Questionnaire addressing attendees;
o Questionnaires addressing school pupils and teachers;
o Direct observation of practices by an expert specially appointed (kind of exchanges, perception of research and researchers, statements by visitors);
o Collection and processing of 1.832 questionnaires (namely : 1.092 by attendees, 13 by teachers, 160 by students, 240 by researchers prior to the event and 327 researchers after it);
o Qualitative feedback and analysis provided by 7 cities;
o Main conclusions:
o Typology of visitors: balanced gender distribution, mostly composed of young adults aged 16-30, vast majority newcomers (also true for the researchers involved)
o Average scheme of visit: 2 hours 53 minutes-duration, participation in multiple activities (at least 2-3), direct exchanges with researchers ( several);
o Major motivation for participating:
o Attendees: interest in science and research, curiosity, interest for cultural events;
o Researchers: meeting the public and sharing their interests/passion;
o Overall positive feedback about the events themselves (activities, interest, contacts with researchers, concrete organisation, scheduling, locations and venues);
o Improved perception of researchers and their work: amongst teachers, students and classes: more interesting job, smarter and more open-minded researchers than expected, even for those if not intending to embark on a science career;
o Most successful activities: all those having an interactive character;
o Failed activity: the "idea of the century" in Lyon, due to the absence of response to the call launched (probably due to its complexity);"

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