Community Research and Development Information Service - CORDIS

H2020

FRESH Report Summary

Project ID: 722790
Funded under: H2020-EU.1.3.5.

Periodic Reporting for period 1 - FRESH (FRESH - Find Researchers Everywhere and SHare)

Reporting period: 2016-06-01 to 2017-02-28

Summary of the context and overall objectives of the project

The FRESH (Find Research Everywhere and SHare) project aims to increase the awareness of science among the general public; to help a better understanding of the key benefits that research brings to society; to increase, in the long term, the number of people taking up research and encourage young people to consider science and engineering careers; to increase the number of researchers with experience in communicating to the public and last but not least to bring favourable general attitude towards funding of science.

All activities are organized with the aim to present in entertaining and inclusive way science in Bulgaria. The open access activities focus on areas that the public has already identified as its priority – health related issues, food security, environment issues, the use of technology and innovation across areas (e.g. latest technology in surgery and cancer treatment; quality assurance in crop production; marine engineering innovations and biodiversity, the importance of public-private partnerships for greater relevance of science to society etc).

The overall objective of the proposed action is to enhance public understanding of science, to increase scientific commitment to societal challenges and to improve the communication skills of active researchers by addressing the problems discussed above.

Work performed from the beginning of the project to the end of the period covered by the report and main results achieved so far

"WP1. Promotional campaign
o Conception, production and display of promotional materials, namely programmes, posters, roll-up banners, vinyl banners at overall project level displayed in schools and universities prior to the event, as well as to media representatives, social networks, schools by some partners; and locally realized promotional material;
o Outdoors advertising;
o Publication of articles, announcements, promotion in the press, namely newspapers, magazines, national popular journals, local newspapers,
o Publication of press releases (national media, newspapers and specialized journals, online media, national radio); Press announcements; Organization of press conferences
o Airing of information (announcements, promotion, interviews…) through national and local radio stations, interviews on local radios and TV stations;
o Use of existing media partnerships and project specific media partnerships (BBC Knowledge; National TV, National Radio; Bulgarian Telegraph Agency, BG Science);
o Promotion during other public events such as Sofia Science Festival and Museums & Gallery Night Plovdiv.
o Direct mailing addressed to teachers and school principals and visits to schools (British Council, Ruse Chamber of Commerce and Industry, Sliven Textile Museum, Institute of Oceanology – Varna).
o Pre-events: Visits to schools; Teaser meetings with colleagues by Technical University Varna and Sofia Astronomy Observatory;
o Meetings with teachers and students from Biological faculty of Sofia University also involving school principals and kinder gardens;
o Direct visits to universities and institutes; Invitations to students from 4 high schools in Pleven; Visits to vocational schools, primary schools, kindergartens and schools for children (Ruse);
o Competitions: photo and video (designed/announced in July 2016, rewarded during the Night, winners rewarded by a training course on photography
o Meetings with opinion leaders and influencers in all cities, including mayors;
o Setting up of the project website (micro-site) and constant updating - http://nauka.bg/night/ and mirrored on
http://www.britishcouncil.bg/programmes/education/researchers-night
o Dedication of 2 editions of BG Science online magazine (91,92) to FRESH;
o Links with partners', popular and institutional websites;
o 192.980 downloads edition 91 and 27.838 downloads edition 92;
o 58.500 users on website, 29 % multiple, 56.615 page impressions;
o Setting up of social networks profiles (Facebook, Twitter, Instagram, YouTube);
o Promotion through on-line media (existing and new online media partners);
o Advertising on Facebook;
o Google ads campaign;
o About 3,5 million people made aware of the European Researchers' night and its objectives.

WP2 Activities during the NIGHT
Offer of the activities as planned in the Annex I Part B to the Grant agreement:
o 14 locations (cities, towns, villages, locality) cities, 30 different venues;
o Activities organized around the common theme "Food security and quality" (International Year of Pulses 2016);
o Guided visits;
o Hands on experiments, workshops, demos;
o Science busking;
o Talks with researchers;
o Live streaming broadcasts;
o Science cafés, exhibitions;
o European corners;

o Active involvement of 297 researchers, among whom:
o 9 having benefited from SMC schemes;
o 17 having benefited from another EU support (FP 7, HORIZON 2020);

o Participation of 16.000 visitors, representing 53,3 % of the overall target for the two events."

Progress beyond the state of the art and expected potential impact (including the socio-economic impact and the wider societal implications of the project so far)

Collection, analysis and processing of 838 feed-backs, namely 165 responses to the on-line survey and 673 questionnaires filled in on site;
o Main conclusions:
o Typology of visitors: average on-line and off-line respondent: young to middle-aged woman (63%) with a university degree (almost 80%), a full-time job (54%), and who lives in a capital city or big city, 15 % group of small children and young people (17% 3-18 ), of school students (15%) and university/PhD students (19%) (on site questionnaire);
o Somewhat over the half the online respondents (55%) having heard about this EU initiative, 35% having taken part in such events once or twice in the last 2 years;
o Over 60 % percent of online respondents personally acquainted with scientists, and 30% being scientists;
o Overall positive feedback on the events themselves (activities, interest, contacts with researchers, venues and locations, concrete organization, scheduling) (rating of the event: 5,39, higher than previous years);
o General intention to take part in the next similar event (96 % respondents)
o some room for improvements:
o Need for reinforcing the information displayed through media (since over 70% not informed/attracted by media channels) perhaps through a reinforced use of social media;
o Need to reinforce the variety of the participants as well as the quality of the event organization;
o Need to reinforce communication towards people not connected at all with researchers;

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