Community Research and Development Information Service - CORDIS

H2020

SDIN Report Summary

Project ID: 642116
Funded under: H2020-EU.1.3.1.

Periodic Reporting for period 1 - SDIN (Service Design for Innovation)

Reporting period: 2015-01-01 to 2016-12-31

Summary of the context and overall objectives of the project

Innovation has been set at the heart of Europe’s strategy set by Horizon 2020. With strong competitive pressures from globalization, future economic growth and jobs will increasingly come from innovation in products, services and business models. In 2012, services repre-sented 72.2% of total employment and 72,8% of gross value added generated by EU27. Service innovation becomes a strategic imperative for the Innovation Union, and service innovation professionals are in great need. Service design is an emerging academic and professional field including concepts, models, tools and hands on approaches with great potential to foster service innovation. However, service design and service innovation frameworks are still dispersed, lacking integration, systematisation and widespread usage across organisations.
The objectives of SDIN-ETN (www.servicedesignforinnovation.eu) are to systematise these diverse approaches into a research training framework that integrates service design and service innovation in a multidisciplinary approach; doing so fully leverages the creative power of service design to foster innovation, specifically addressing the design for increased stakeholder participation in value co-creation and the design of complex service systems and value networks.

Work performed from the beginning of the project to the end of the period covered by the report and main results achieved so far

SDIN project has now completed its first two years (1/01/2015 – 31/12/2016). The project is progressing at a swift pace, with a cohort of 9 enthusiastic Early Stage Researchers (ESRs) that are now entering their second year of graduate studies. The ESRs are receiving purposely developed courses on service design and innovation that are giving them a unique set of tools and knowledge to significantly and decisively advance service design and innovation research.
The SDIN consortium is well integrated and communicates regularly with meetings hosted by different beneficiaries, where beneficiaries and ESRs engage in training and dissemination activities. So far, SDIN organized activities at Porto (January and October 2015). Milan (Febru-ary 2016) and Maastricht (June 2016).
The results obtained by SDIN projects are being actively disseminated through several means. The project website (www.servicedesignforinnovation.eu) is running since March 2015, and it includes a blog for ESRs to share their research progress. Social media presence includes LinkedIn, Twitter, Slideshare, Vimeo and Slack. Finally, regarding ethics, SDIN established an ethics manual that the ESRs are following. The ESRs are also submitting their individual studies to the respective ethics committees.

Progress beyond the state of the art and expected potential impact (including the socio-economic impact and the wider societal implications of the project so far)

SDIN ESRs are now entering their second year of their graduate programs and starting to ad-vance the state of the art. ESR 1 is developing a framework that systematizes different approaches to Service Design, highlighting their connection to service innovation, and their impact on service system levels. ESR 2 is developing a theoretical framework that describes the possible relationship emerging between Service Design practice, organisational change and key qualities of a Service Logic as implemented in organisations. ESR 3 is developing a frame-work establishing relationship between meaning and value in order to further understand concepts of value co-creation and innovation in technology-based services. ESR 4 is identifying, comparing and evaluating practices, methods and tools to understand the mechanisms that enable resource integration leading to potential service innovation. ESR 5 is relating stakeholder participation and value co-creation to service innovation focus on shaping a definition for value co-creation and its related boundary conditions. ESR 6 is contributing to understanding how co-design practices can realize innovation in service ecosystems, with health service ecosystems as the main empirical setting for the study. ESR 7 is demonstrating how by treating customers as experts of their own experiences we uncover value co-creating trade-offs in heterogeneous constellations of actors. ESR 8 is exploring how prototyping and other service design tools, contribute in addressing the complexity that permeates today’s service systems. ESR 9 is investigating how organisations can create service platforms that attract customers and a variety of contributors, enabling the emergence of a service ecosystem.

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