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FP5

CREDO Informe resumido

Project ID: IST-2001-33093
Financiado con arreglo a: FP5-IST
País: Italy

CREDO deployment business case: methodology and evaluation

The "Composite Radio and Enhanced service Delivery for the Olympics" (CREDO) deployment study analyses the impact of deployment of a “CREDO like” technology in a composite GPRS/UMTS/WLAN infrastructure owned by an incumbent operator in a large Western European country. A “CREDO like” technology is addressed, rather than the specific technology demonstrated by the EU project, in order to not to undergo the same constraints that have limited the scope of the demonstration but to explore the most promising evolutions and exploitations of the EU project results.

The time-span for the analysis is 2003-2008, even if it is assumed that the CREDO technology starts penetrating the market only in 2005. The benefits of the deployment of such a technology are analysed from two different perspectives:
- By evaluating the impact on UMTS RAN dimensioning and the resulting CAPEX;

- By analysing the positive effects on the operator’s brand and customer life-time value thanks to the highly innovative content, the improved quality of service and the increased service portfolio.

Both analyses lead to the conclusion that the returns of CREDO are worth the initial investment (positive Net Present Values (NPVs)). Besides, the two perspectives are not mutually exclusive and, therefore, the operator could take advantage of both, with a resulting NPV that is still higher.

Reported by

Motorola Electronics S.p.A.
Via Cardinale Massaia 83
10100 Torino
Italy
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