Community Research and Development Information Service - CORDIS

FP5

VIVALDI Report Summary

Project ID: 11958
Funded under: FP5-GROWTH
Country: Denmark

Implementation of a public private car sharing scheme in Aalborg (Denmark)

Result description
Before the beginning of the VIVALDI project there were no initiatives in relation to car sharing in Aalborg. All of the car-sharing initiatives in Denmark except in Copenhagen have less than 20 vehicles per site and they only have a marginal impact on transport. As being one of the major cities in Denmark the potential for a car sharing scheme existed that would enable Aalborg to enter the national and European car sharing networks and support intermodality (e.g. replace private car journeys by combinations of non-motorised trips, Public Transport journeys and shared car journeys).

The work undertaken included:
- Creation of a private public partnership for car sharing;
- Introduction of car sharing with on-line booking services;
- Construction of dedicated parking sites for shared cars.

The up-scale of the car sharing scheme has resulted in 7 car sharing sites rather than the 2-3 planned. The numbers of cars for sharing has increased and there are now 11 cars for sharing against 4-6 planned. In the long run the expectation is that an optimistic target for the scheme in Aalborg will be 10-20 shared cars replacing 40 - 120 private cars. Compared to a total of 4,000 private cars registered in the city centre, this amount is equivalent to 1-3%. The scheme contains now 11 cars, of which each will replace approximately 4.6-6.2 private cars. Therefore, the number of reduced cars are approximately 50-68, which are 1-1.5% of the private cars in the city centre.

Who are the end-users of this result?
The target users of the Car-Sharing scheme are primarily existing users of Public Transport and private and public companies. The members, private as well as companies, are those having limited needs of daily transportation or business people using Public Transport to travel to Aalborg but requiring a car due to the lack of other transport alternatives serving their destination.

Main innovative features/benefits (technical/commercial success factors)
Car sharing is at an early stage in Denmark with only a few car sharing clubs, none of which were in Aalborg. More of the grass root car sharing initiatives are taken over by commercial car rental companies. In order to make it attractive for these companies to introduce car sharing in Aalborg the Technical Department was prepared to transfer part of its annual 450,000km use of private car for business journeys to a car sharing initiative. So the scheme is a combined private/public scheme. This makes the utilisation of the vehicles over the day as efficient as possible, enabling the scheme to be economically successful.

Market or application sectors & potential applications
The car sharing scheme estimates to be a good measure for other cities with 100,000 citizens or areas with greater nodal points e.g. international airports, railway stations or harbours. The experiences from the scheme is:

The good lessons learned:
- To have the involvement of a private operator who has a clear business concept and focus.
- To keep the scheme as simple as possible for the users; One payment only, which includes petrol, insurance, service etc., online booking system.
- To be careful not to make the project too small scale.

If there are too few cars and car sharing facilities it will not be attractive enough to have people joining the scheme. In Aalborg the operator started out with 10 cars and 5 planned dedicated parking facilities. (expanded after 3 months to 6 and after one and a half year to 7) Lesson to bear in mind:
- It is necessary to have a tight project management to avoid the time schedule slipping.
- The scheme has expanded less quickly than expected.

It takes time to arrange such a scheme and create awareness of the scheme among the wider public. Potential barriers By creating Car-Sharing on a commercial basis, the cars have to have a fairly high use over the day and week. As private users’ main demand for shared cars is at weekends and in the evenings, efforts have to be made to open the Car-Sharing concept to private companies, public institutions etc. for daytime use on weekdays. The creation of a sustainable Car-Sharing scheme therefore faces the risk of a lack of interest among private as well as commercial users. Overcoming these obstacles requires promotion and a dedicated marketing and information effort.

Contact

Mette SKAMRIS HOLM, (Project Manager)
Tel.: +45-99312342
Fax: +45-99312314
E-mail
Record Number: 41028 / Last updated on: 2006-08-01
Information source: e-TIP
Collaboration sought: Information exchange/Training
Stage of development: Results of demonstration trials available
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